shoes

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

There is always something interesting going on with JM Weston. This week, the luxury French House released the news that Olivier Saillard becomes the new Artistic Director of JM Weston. This is definitely big news. Olivier Saillard, a man of Arts. Olivier Saillard was born in France in 1967. He studied History of Arts and since his young age, he was interested by fashion, design and arts in general. At 28 year old he became the curator of the Marseille Museum of Fashion. Olivier Saillard runs this museum for five years; He then changes radically the usual codes of fashion in museums. It is there that he meets for the first time the one who will become a good friend, Azzedine Alaïa. Following Marseille, he became curator and responsible for the programming of “fashion shows” at the Museum of Decorative Arts in Paris and a time resident at Villa Kujoyama. He is…

Church’s – A British Jewel in the Art of shoe-making. 

Church’s – A British Jewel in the Art of shoe-making. 

Church’s story in shoe-making starts officially in 1873 with the foundation of the company by Thomas Church and his 3 sons. But the shoe-making heritage was already in the Church’s family since the 17th century. In deed, Stone Church, the Church’s great grand-father of Thomas was born in 1676 in Northampton. This British city had a long and solid heritage in shoe-making. So this specific know-how was written in the family’s DNA for several generations. It was natural that several decades later Thomas Church founded his company in Northampton where they still have the main factory. The business remained within the founding family until 1999, year that Prada Group took over. Thanks to this acquisition, the British company had enough resources to expand overseas. Today the company produces around 5’000 pairs of shoes every week and 70% of total production is dedicated to exportation. Besides products sold to resellers and…

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

JM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected. It is a story about comfort and absolute lightness, an inimitable look in keeping clean the lines of moccasin 180. Welcome to the mocassin 2.0. JM Weston is renewing the brand and the different territories. While the male collections are the stars of the brand, the female collections are edgy, elegant and showcase a strong…

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli, the most luxury Department store in Switzerland is celebrating its 180th anniversary. The House of Brands, that is how they call themselves, is preparing a great celebration with events, new brands and new shop-in-shops openings. Jelmoli is also the oldest Department store in Switzerland, still operating and leading the way in the luxury distribution business. Every year, they always create events and present new brands, most of them in an exclusive contract. To celebrate this amazing Jubilee, new brands are welcome in the Department store, here is an non-extensive list of the most important ones. The operation has a code name: “Jelmoli liebt Zürich”, which means Jelmoli loves Zürich in german. This shows how attached the department store is to its origins and to place Zürich as one of the luxury destinations in Europe. WOMEN See by Chloé April, May Markus Lupfer Closed René Lezard Sly10 Herno Yves Salomon Hale…

Tod’s No_Code capsule by Jefferson Hack

Tod’s No_Code capsule by Jefferson Hack

Tod’s launched a capsule collection with Dazed’s co-founder Jefferson Hack. The collection is called No_Code. Contemporary and still loyal to the Brand “Made in Italy” heritage. Jefferson Hack is a well know person because he is not only Kate Moss son’s father, but also the co-founder of the fashion Magazine Dazed & Confused. Since his studies at the London College of Printing, his path through the Fashion world brought him to a specific vision of what is modernity. In this specific work, we can see that the collaboration between him and Tod’s creative teams brought a fresh wind into the luxury house history. No_Code is not only a capsule, it is a stylish work showing that modernity can always be reinvented and that tradition is a rich treasure that can create future lifestyles. So the creations here are supposed to be for both Men and women. It is not really…

Nike – “What should I do ?”

Nike – “What should I do ?”

Here is the new advertising campaign from Nike called “What should I do?”. As many times, we do not understand a thing about it. Ok, it is for a new pair of shoes, the guy on the screen is James Lebron but what is the concept transmitted by the ad? Unclassified…. LA

Dita Von Teese wears brazilian shoes… Melissa!

Dita Von Teese wears brazilian shoes… Melissa!

Dita von Teese for Melissa. Melissa ? yes the famous brazilian plastic shoes. Check here this incredible campaign.

Converse goes for Luxury

Converse goes for Luxury

Converse will launch 4 new models, 64 units only. It is useless to say that only a happy few will wear it!