shoes

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

There is always something interesting going on with JM Weston. This week, the luxury French House released the news that Olivier Saillard becomes the new Artistic Director of JM Weston. This is definitely big news. Olivier Saillard, a man of Arts. Olivier Saillard was born in France in 1967. He studied History of Arts and since his young age, he was interested by fashion, design and arts in general. At 28 year old he became the curator of the Marseille…

Church’s – A British Jewel in the Art of shoe-making. 

Church’s – A British Jewel in the Art of shoe-making. 

Church’s story in shoe-making starts officially in 1873 with the foundation of the company by Thomas Church and his 3 sons. But the shoe-making heritage was already in the Church’s family since the 17th century. In deed, Stone Church, the Church’s great grand-father of Thomas was born in 1676 in Northampton. This British city had a long and solid heritage in shoe-making. So this specific know-how was written in the family’s DNA for several generations. It was natural that several…

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

JM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather…

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli, the most luxury Department store in Switzerland is celebrating its 180th anniversary. The House of Brands, that is how they call themselves, is preparing a great celebration with events, new brands and new shop-in-shops openings. Jelmoli is also the oldest Department store in Switzerland, still operating and leading the way in the luxury distribution business. Every year, they always create events and present new brands, most of them in an exclusive contract. To celebrate this amazing Jubilee, new brands are…

Tod’s No_Code capsule by Jefferson Hack

Tod’s No_Code capsule by Jefferson Hack

Tod’s launched a capsule collection with Dazed’s co-founder Jefferson Hack. The collection is called No_Code. Contemporary and still loyal to the Brand “Made in Italy” heritage. Jefferson Hack is a well know person because he is not only Kate Moss son’s father, but also the co-founder of the fashion Magazine Dazed & Confused. Since his studies at the London College of Printing, his path through the Fashion world brought him to a specific vision of what is modernity. In this…

Nike – “What should I do ?”

Nike – “What should I do ?”

Here is the new advertising campaign from Nike called “What should I do?”. As many times, we do not understand a thing about it. Ok, it is for a new pair of shoes, the guy on the screen is James Lebron but what is the concept transmitted by the ad? Unclassified…. LA

Dita Von Teese wears brazilian shoes… Melissa!

Dita Von Teese wears brazilian shoes… Melissa!

Dita von Teese for Melissa. Melissa ? yes the famous brazilian plastic shoes. Check here this incredible campaign.

Converse goes for Luxury

Converse goes for Luxury

Converse will launch 4 new models, 64 units only. It is useless to say that only a happy few will wear it!