SIHH 2018

The Parmigiani Fleurier Bugatti Type 390

The Parmigiani Fleurier Bugatti Type 390

Probably one of the most outstanding pieces seen during the SIHH is the extraordinary Parmigiani Fleurier Bugatti Type390. This partnership between two amazing brands, has produced outstanding master-pieces for more than a decade. During the SIHH 2018, we were lucky enough to attend to a private presentation of this model, a great moment that allowed us to ask more about this great watch. « Parmigiani Fleurier’s Bugatti collection is a bit like the court jester. It dares to do it…

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

The SIHH is also the moment in the year that Geneva sees what we could call successful comebacks. This year, it is with great pleasure we see the return of the Parmigiani Fleurier Kalpa line. Launched in 1998 by Michel Parmigini himself, the Kalpa line remains a very contemporary watch. Celebrating the 20th anniversary, Parmigiani brings back the Kalpa line with a very interesting model and variations. This watch is, as any watch manufactured by Parmigiani, a true wonder in…

SIHH 2018: Inside The New Hermès Exhibition Booth

SIHH 2018: Inside The New Hermès Exhibition Booth

One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how the new Hermès Booth looks like. Get into this insider experience and discover the world of La Montre Hermès, now in Geneva. The principle at the SIHH is that every stand is similar in the outside, which provides a contemporary and modern ambiance. What brands can do is…

SIHH 2018: Cartier Is A Master Of Mystery

SIHH 2018: Cartier Is A Master Of Mystery

With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier Mysterious Day & Night. These two watches represent a deep understanding of watchmaking with a over-the-top sense of aesthetics. For sure these are quite exceptional watches. The Rotonde de Cartier Skeleton Mysterious Double Tourbillon This watch is built on the base of the one presented back in 2013. Here we have a very striking watch made…

SIHH 2018: Audemars Piguet Celebrates The 25th Anniversary Of The Royal Oak Offshore

SIHH 2018: Audemars Piguet Celebrates The 25th Anniversary Of The Royal Oak Offshore

This year, Audemars Piguet has a strong inspiration to be revealed during the Geneva SIHH. It is the 25th anniversary of the Royal Oak Offshore. The Royal Oak became one of the icons of modern watchmaking. Distinctive and highly qualitative, it signs with golden letters the reputation and the style of the brand. Audemars Piguet Royal Oak range, timeless and iconic For over a century, Audemars Piguet has devised endlessly inventive horological masterpieces. Throughout the years, Audemars Piguet watchmakers have…

SIHH 2018 – New brands, new configuration… new year!

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day to the public. In 2018, the luxury watch trade show will pursuit its development in welcoming new brands, some of them moving from Basel (the other fair) to Geneva. Here is what we know so far. SIHH 2018, new brands For this 28th edition, the SIHH will welcome…