SIHH

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow: Building a strong global watch community reaching…

Why Female Watches Are Never A Priority in Watchmaking?

Why Female Watches Are Never A Priority in Watchmaking?

The 2019 SIHH is over and while Swiss watchmaking is recovering little by little from hard years, let’s highlight an interesting finding: Female watches are not always a priority in watchmaking. While men lines are generally the iconic pieces and the focus for most of the watch brands, it is unfortunate to realize that there is still efforts to be made in order to better please female watch aficionados. There are very few novelties dedicated to women that are true…

The Parmigiani Fleurier Bugatti Type 390

The Parmigiani Fleurier Bugatti Type 390

Probably one of the most outstanding pieces seen during the SIHH is the extraordinary Parmigiani Fleurier Bugatti Type390. This partnership between two amazing brands, has produced outstanding master-pieces for more than a decade. During the SIHH 2018, we were lucky enough to attend to a private presentation of this model, a great moment that allowed us to ask more about this great watch. « Parmigiani Fleurier’s Bugatti collection is a bit like the court jester. It dares to do it…

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable quality, always-on innovation philosophy and perfect design. To start this year of celebrations, MIDO launched a Commander Big Date. It reflects the spirit of the company as an international benchmark in terms of watchmaking. MIDO Commander Big Date, the very best of MIDO. One hundred years is a great anniversary and MIDO decided to make things…

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

The SIHH is also the moment in the year that Geneva sees what we could call successful comebacks. This year, it is with great pleasure we see the return of the Parmigiani Fleurier Kalpa line. Launched in 1998 by Michel Parmigini himself, the Kalpa line remains a very contemporary watch. Celebrating the 20th anniversary, Parmigiani brings back the Kalpa line with a very interesting model and variations. This watch is, as any watch manufactured by Parmigiani, a true wonder in…

SIHH 2018: Inside The New Hermès Exhibition Booth

SIHH 2018: Inside The New Hermès Exhibition Booth

One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how the new Hermès Booth looks like. Get into this insider experience and discover the world of La Montre Hermès, now in Geneva. The principle at the SIHH is that every stand is similar in the outside, which provides a contemporary and modern ambiance. What brands can do is…

SIHH 2018: Cartier Is A Master Of Mystery

SIHH 2018: Cartier Is A Master Of Mystery

With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier Mysterious Day & Night. These two watches represent a deep understanding of watchmaking with a over-the-top sense of aesthetics. For sure these are quite exceptional watches. The Rotonde de Cartier Skeleton Mysterious Double Tourbillon This watch is built on the base of the one presented back in 2013. Here we have a very striking watch made…

SIHH 2018 – New brands, new configuration… new year!

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day to the public. In 2018, the luxury watch trade show will pursuit its development in welcoming new brands, some of them moving from Basel (the other fair) to Geneva. Here is what we know so far. SIHH 2018, new brands For this 28th edition, the SIHH will welcome…

Pre-SIHH 2018: Hermes Arceau Chrono Titane

Pre-SIHH 2018: Hermes Arceau Chrono Titane

The 2018 edition of SIHH will be very interesting as there are big positive changes. New brands are joining and one of them is Hermès. After several years in Basel, Hermès has decided to join Geneva and the Salon International de la Haute Horlogerie. We welcome Hermes and are thrilled to share here a first hint of what is coming in January. The first open window to what Hermès will reveal at its first participation to the Geneva trade-show is…

SIHH 2017: Parmigiani Fleurier Toric Chronometre – “Simplexity” at its best.

SIHH 2017: Parmigiani Fleurier Toric Chronometre – “Simplexity” at its best.

With the 27th Salon International de la Haute Horlogerie – 2017 SIHH, opening we can see amazing new creations that will rhythm the year of all watch passionate people. One timepiece to highlight is the new Parmigiani Fleurier Toric Chronometre. Simple and complex, a true beauty for the eyes. For other 2017 launches you can read our previous article here. Parmigiani Fleurier – It is all about the love of watchmaking Parmigiani is a contemporary story of watchmaking. One that…

SIHH 2017, what to expect ?

SIHH 2017, what to expect ?

For this 27th year, the Salon International de la Haute Horlogerie (SIHH) will present several new interesting topics to note. For the past 27 years, SIHH has given visitors a 360° view of horological expertise. Spotlighting each brand inside a thoughtfully designed setting, it remains true to its fundamental vocation as an important and exclusive rendezvous for the sector. Visitors can discover the latest collections, meet other professionals, spot future trends, and exchange with the 17 historic Maisons and the new…

Pre-SIHH 2017: Parmigiani Fleurier at its best.

Pre-SIHH 2017: Parmigiani Fleurier at its best.

On May 29th 1996, the brand Parmigiani Fleurier is founded. It is born from the trust woven between Michel Parmigiani and the Sandoz Family Foundation who have acknowledged his talent as a watchmaker. 20 years later, the Fleurier watch-maker is keeping with innovation and know-how. SIHH 2017 starts and Parmigiani is presenting amazing creations, all highlights of what Parmigiani does at its best. Parmigiani Fleurier Tonda 1950 Galaxy Parmigiani Fleurier Tonda 1950 Meteorite Parmigiani Fleurier Tonda Métrographe With these new…

SIHH 2017, o que podemos esperar desta 27a edição

SIHH 2017, o que podemos esperar desta 27a edição

Para este 27º ano, o Salão Internacional da Alta Relojoaria (SIHH) apresentará vários novos temas interessantes a serem observados. Nos últimos 27 anos, o SIHH deu aos visitantes uma visão de 360 ° da experiência em relojoaria. Destacando cada marca dentro de um cenário cuidadosamente projetado, ele permanece fiel à sua vocação fundamental como um encontro importante e exclusivo para o setor. Os visitantes podem descobrir as últimas colecções, conhecer outros profissionais, detectar tendências futuras e trocar com as 17…

Pre-SIHH 2017: Piaget and the 60th anniversary of the ALTIPLANO

Pre-SIHH 2017: Piaget and the 60th anniversary of the ALTIPLANO

One of the remarkable things with watchmaking is the ability watchmakers have to perpetuate traditions. When great creations become iconic, even several decades later, they are still relevant. In a world where economic crisis changes the deal, focusing on  one brand’s strength is a great strategy. 2017 SIHH will be an amazing stage to celebrate Swiss watchmaking.  During the International watch show, Piaget will celebrate the 60th anniversary of its iconic collection ALTIPLANO. 2 versions: one 43mm Automatic movement and another…

Baselworld 2015, what should we expect from this year edition?

Baselworld 2015, what should we expect from this year edition?

Baselworld is one of the biggest events in watchmaking in the world. With the SIHH in Geneva and Watch and Wonders in HongKong, Baselworld is an event you do not want to miss. More than 150’000 visitors in 5 days of exhibition,  and more than 4’000 journalists will make this event one of the highlights of this beginning of the year. 1’500 brands from 40 countries will exhibit the best of the best. Since its new configuration, Baselworld offers a…

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