Tag: SIHH

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for...

Why Female Watches Are Never A Priority in Watchmaking?

The 2019 SIHH is over and while Swiss watchmaking is recovering little by little from hard years, let's highlight an interesting finding: Female watches are not always a priority in watchmaking. While...

The Parmigiani Fleurier Bugatti Type 390

Probably one of the most outstanding pieces seen during the SIHH is the extraordinary Parmigiani Fleurier Bugatti Type390. This partnership between two amazing brands, has produced outstanding master-pieces for more than a...

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable quality, always-on innovation philosophy and perfect design. To...

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

The SIHH is also the moment in the year that Geneva sees what we could call successful comebacks. This year, it is with great pleasure we see the return of the Parmigiani...

SIHH 2018: Inside The New Hermès Exhibition Booth

One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how...

SIHH 2018: Cartier Is A Master Of Mystery

With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier Mysterious Day & Night. These two watches represent...

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day...
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