SIHH

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow: Building a strong global watch community reaching new audiences allowing the discovery of new technologies catering to the needs of a new generation connecting the entire industry Baselworld is one of the world’s foremost show for watches, jewellery, precious stones and related industries. It interconnects the industry’s top brands (including Rolex, Patek Philippe, Chopard, TAG Heuer, Hublot and Breitling), the most influential media and the world’s most important buyers. Baselworld is an exclusive platform on which the…

Why Female Watches Are Never A Priority in Watchmaking?

Why Female Watches Are Never A Priority in Watchmaking?

The 2019 SIHH is over and while Swiss watchmaking is recovering little by little from hard years, let’s highlight an interesting finding: Female watches are not always a priority in watchmaking. While men lines are generally the iconic pieces and the focus for most of the watch brands, it is unfortunate to realize that there is still efforts to be made in order to better please female watch aficionados. There are very few novelties dedicated to women that are true timepieces (and not necessary jewelry accessories only). From a historical point of view, women’s watches came first! When we look at watchmaking history it is said that the first women’s wristwatch was created by Abraham-Louis Breguet in 1810. It was a special order for Caroline Murat, Queen of Naples. The younger sister of Napoleon, was a great watch aficionado. Between 1808 and 1814 she purchased from Breguet 34 clocks and watches,…

The Parmigiani Fleurier Bugatti Type 390

The Parmigiani Fleurier Bugatti Type 390

Probably one of the most outstanding pieces seen during the SIHH is the extraordinary Parmigiani Fleurier Bugatti Type390. This partnership between two amazing brands, has produced outstanding master-pieces for more than a decade. During the SIHH 2018, we were lucky enough to attend to a private presentation of this model, a great moment that allowed us to ask more about this great watch. « Parmigiani Fleurier’s Bugatti collection is a bit like the court jester. It dares to do it all, defies limits and explores the field of possibilities without fearing conventions, or the guillotine. » – Michel Parmigiani The Bugatti Chiron, The Watch Inspiration The partnership between Parmigiani Fleurier and Bugatti takes deep foundations in shared values: the passion, the mastery of technology, the aim of a “jusqu’au-boutisme” approach. The exclusive approach in watchmaking, underline the precision and the extraordinary know-how of the French automotive company. Bugatti has a very precise…

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable quality, always-on innovation philosophy and perfect design. To start this year of celebrations, MIDO launched a Commander Big Date. It reflects the spirit of the company as an international benchmark in terms of watchmaking. MIDO Commander Big Date, the very best of MIDO. One hundred years is a great anniversary and MIDO decided to make things BIG. With the launch of the Commander Big Date, the Swiss watchmaker capitalized in the great design codes of the Commander and added something new. This new line adopts the codes that have given the Commander its legendary status: a sunray satin-finished dial, protected by an elegant round case in satin-finished stainless steel and enhanced by a polished bezel. The Commander line is a true hymn to iron, to the curves…

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

SIHH 2018: The Renaissance of the Parmigiani Kalpa Line

The SIHH is also the moment in the year that Geneva sees what we could call successful comebacks. This year, it is with great pleasure we see the return of the Parmigiani Fleurier Kalpa line. Launched in 1998 by Michel Parmigini himself, the Kalpa line remains a very contemporary watch. Celebrating the 20th anniversary, Parmigiani brings back the Kalpa line with a very interesting model and variations. This watch is, as any watch manufactured by Parmigiani, a true wonder in terms of watchmaking. Every single detail is taken good care and the more you look to this watch, the more you think it is a great watch. The first striking element is the watch case and its distinctive tonneau shape. It became a true classic in watchmaking. With the Kalpa line, Parmigiani has shaped the movement in ways that fit the watch case perfectly. A very interesting detail of design…

SIHH 2018: Inside The New Hermès Exhibition Booth

SIHH 2018: Inside The New Hermès Exhibition Booth

One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how the new Hermès Booth looks like. Get into this insider experience and discover the world of La Montre Hermès, now in Geneva. The principle at the SIHH is that every stand is similar in the outside, which provides a contemporary and modern ambiance. What brands can do is to create its own universe inside each stand. Hermès mandated Denis Montel, from the RDAI interior architecture agency, to design a warm, sophisticated, contemporary setting. The furniture offers a unique journey on which sound, colour and light promotes serenity. Everything is done to welcome visitors in a great hospitality. There is a vast atrium with maplewood screens as well as steles serving as showcases. For Hermès, each detail is important and…

SIHH 2018: Cartier Is A Master Of Mystery

SIHH 2018: Cartier Is A Master Of Mystery

With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier Mysterious Day & Night. These two watches represent a deep understanding of watchmaking with a over-the-top sense of aesthetics. For sure these are quite exceptional watches. The Rotonde de Cartier Skeleton Mysterious Double Tourbillon This watch is built on the base of the one presented back in 2013. Here we have a very striking watch made in a 45mm platinum watch case and a good 12.4mm thick. We have the traditional blue hands and the blue sapphire in the winding crown. Cartier became a true expert in hiding secrets of manufacturing. Here is the video from the one back in 2013:  The principle remains intact. At six o’clock we can see a double axis tourbillon rotating in an aperture without any visible support. All the magic comes…

SIHH 2018 – New brands, new configuration… new year!

SIHH 2018 – New brands, new configuration… new year!

In two month time, the 28th edition of the Salon International de la Haute Horlogerie (SIHH) will open its doors. Last year there was already big changes, especially with the open day to the public. In 2018, the luxury watch trade show will pursuit its development in welcoming new brands, some of them moving from Basel (the other fair) to Geneva. Here is what we know so far. SIHH 2018, new brands For this 28th edition, the SIHH will welcome 6 new prestigious brands bringing the total number of exhibitors to 35, with 18 Historic Maisons and 17 brands in the Carré des Horlogers. The new brands are: Hermès Armin Strom DeWitt Chronométrie Ferdinand Berthoud F.P. Journe Romain Gauthier These new brands contribute to the ambition of SIHH to become the biggest luxury watch-making trade-show in the world. While its Swiss rival, Baselworld is struggling to find its new cruise…

Pre-SIHH 2018: Hermes Arceau Chrono Titane

Pre-SIHH 2018: Hermes Arceau Chrono Titane

The 2018 edition of SIHH will be very interesting as there are big positive changes. New brands are joining and one of them is Hermès. After several years in Basel, Hermès has decided to join Geneva and the Salon International de la Haute Horlogerie. We welcome Hermes and are thrilled to share here a first hint of what is coming in January. The first open window to what Hermès will reveal at its first participation to the Geneva trade-show is the new Hermès Arceau Chrono Titane. Hermès Arceau, a poetic story since 1978 Hermès and watchmaking is a long passionate story. Founded in 1837 by Thierry Hermès, the French luxury brand immediately made its name as one of the most high-end equestrian manufacturer for the wealthy and the major Royal courts in Europe. Already in the 1910’s, Hermès started commercializing watches that had already the Hermès philosophy and this only…

SIHH 2017: Parmigiani Fleurier Toric Chronometre – “Simplexity” at its best.

SIHH 2017: Parmigiani Fleurier Toric Chronometre – “Simplexity” at its best.

With the 27th Salon International de la Haute Horlogerie – 2017 SIHH, opening we can see amazing new creations that will rhythm the year of all watch passionate people. One timepiece to highlight is the new Parmigiani Fleurier Toric Chronometre. Simple and complex, a true beauty for the eyes. For other 2017 launches you can read our previous article here. Parmigiani Fleurier – It is all about the love of watchmaking Parmigiani is a contemporary story of watchmaking. One that deserves to be told as only a few watchmakers dared to launch a new brand, in the middle of the Quartz crisis. In 1974, Michel Parmigiani had only recently graduated when the watchmaking industry was confronted with an unprecedented crisis caused by the massive influx of quartz movements from Asia. Within a decade, what would later be referred to as “the Quartz Crisis” saw the loss of 90,000 jobs and affected whole…

SIHH 2017, what to expect ?

SIHH 2017, what to expect ?

For this 27th year, the Salon International de la Haute Horlogerie (SIHH) will present several new interesting topics to note. For the past 27 years, SIHH has given visitors a 360° view of horological expertise. Spotlighting each brand inside a thoughtfully designed setting, it remains true to its fundamental vocation as an important and exclusive rendezvous for the sector. Visitors can discover the latest collections, meet other professionals, spot future trends, and exchange with the 17 historic Maisons and the new wave of independent artisan-creators inside the “Carré des Horlogers”. Last year, 24 exhibiting Maisons were at the 2016 SIHH. This was one of the two major innovations at this 26th edition, which welcomed nine independent workshops and creators to join the 15 established Maisons that have made the SIHH the first key gathering of the watchmaking year. These nine contemporary brands, which these past years have imposed their own style and…

Pre-SIHH 2017: Parmigiani Fleurier at its best.

Pre-SIHH 2017: Parmigiani Fleurier at its best.

On May 29th 1996, the brand Parmigiani Fleurier is founded. It is born from the trust woven between Michel Parmigiani and the Sandoz Family Foundation who have acknowledged his talent as a watchmaker. 20 years later, the Fleurier watch-maker is keeping with innovation and know-how. SIHH 2017 starts and Parmigiani is presenting amazing creations, all highlights of what Parmigiani does at its best. Parmigiani Fleurier Tonda 1950 Galaxy Parmigiani Fleurier Tonda 1950 Meteorite Parmigiani Fleurier Tonda Métrographe With these new launches Parmigiani displays the in-house high-end know-how in dials and the luxury ultimate aspect of its watches. The Tonda 1950 Galaxy showcases a magnificent Aventurine glass dial. It procures a glittering glass made in high-temperature and low-oxygen environment. When you look to the watch, you have the feeling to see the sky and the universe with its stars. The brand added 84 diamonds ti the bezel and a very beautiful…

SIHH 2017, o que podemos esperar desta 27a edição

SIHH 2017, o que podemos esperar desta 27a edição

Para este 27º ano, o Salão Internacional da Alta Relojoaria (SIHH) apresentará vários novos temas interessantes a serem observados. Nos últimos 27 anos, o SIHH deu aos visitantes uma visão de 360 ° da experiência em relojoaria. Destacando cada marca dentro de um cenário cuidadosamente projetado, ele permanece fiel à sua vocação fundamental como um encontro importante e exclusivo para o setor. Os visitantes podem descobrir as últimas colecções, conhecer outros profissionais, detectar tendências futuras e trocar com as 17 marcas históricas e a nova onda de artesãos independentes dentro do “Carré des Horlogers“. No ano passado, 24 Maisons estavam no SIHH de 2016. Esta foi uma das duas grandes inovações desta 26ª edição, que acolheu nove oficinas independentes e criadores para se juntar às 15 Maisons estabelecidas que fizeram do SIHH o primeiro encontro-chave da relojoaria. Estas nove marcas contemporâneas, que nos últimos anos impuseram seu próprio estilo e identidade…

Pre-SIHH 2017: Piaget and the 60th anniversary of the ALTIPLANO

Pre-SIHH 2017: Piaget and the 60th anniversary of the ALTIPLANO

One of the remarkable things with watchmaking is the ability watchmakers have to perpetuate traditions. When great creations become iconic, even several decades later, they are still relevant. In a world where economic crisis changes the deal, focusing on  one brand’s strength is a great strategy. 2017 SIHH will be an amazing stage to celebrate Swiss watchmaking.  During the International watch show, Piaget will celebrate the 60th anniversary of its iconic collection ALTIPLANO. 2 versions: one 43mm Automatic movement and another one 38mm manual movement. Piaget is for sure the king of ultra-thin movements It was in 1957 that Piaget created the extraordinary 9P Caliber. Only 2mm thin and for that time (and still today) it is a technical lifetime achievement. At that time there was no modern technology to help achieving this challenge. Some of the components were as thin as the human hair! And it took Piaget only 3…

Baselworld 2015, what should we expect from this year edition?

Baselworld 2015, what should we expect from this year edition?

Baselworld is one of the biggest events in watchmaking in the world. With the SIHH in Geneva and Watch and Wonders in HongKong, Baselworld is an event you do not want to miss. More than 150’000 visitors in 5 days of exhibition,  and more than 4’000 journalists will make this event one of the highlights of this beginning of the year. 1’500 brands from 40 countries will exhibit the best of the best. Since its new configuration, Baselworld offers a multistory pavillons on 141’000m2. Baselworld, definitely a big deal For the Swiss Watch-making industry is definitely one of the biggest event of the year. It is an event dedicated to professionals and each Brand will present their new watch collections to potential professional buyers. So basically the annual sales will be accomplished in just a couple of days. This year the Basel Watch show will take place from March 19th…

1 of 2
12