Sisley just announced the launch of Eau d'Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).
Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.
The french Phytocosmetology House Sisley launches this month Sisleÿum for Men. Philippe d'Ornano, General Manager of Sisley explains they made a lot of studies about Men's skin specifications. He explains on the brand website that Sisleÿum is a very global product.