Smart watches

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Apple competitors: Best connected smart watches launched before Baselworld 2015

Apple competitors: Best connected smart watches launched before Baselworld 2015

2015 will definitely be the year of connected watches. All brands are trying to develop or adapt to their collections dedicated products with new that will compete with the Apple watch. A few brands decided to launch their product just before Baselworld 2015, here is LuxuryActivist recap of what you should know before the fair. Frederic Constant and Alpina Horological Smartwatch Frederic Constant and its sister brand Alpina decided to stay classy, without a digital screen and kept the aesthetic of traditional watchmaking. First advantage…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Friday Chronicles #6: iWatch, Dances with wolves?

Friday Chronicles #6: iWatch, Dances with wolves?

It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed “smart watches” that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way it was financed than the product itself. And lately, all the Samsung and many Android gear got most of the time slapped by the press. You can read our full…

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately…