Smartphones

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

New Victorinox Cutlery block for Digital chefs

New Victorinox Cutlery block for Digital chefs

Tablets are all over the place. And if 2012 was the year of mobile, 2013 is the year of tablets. And because our life is becoming more and more digital, Victorinox launches the first Knife kitchen block for digital Chefs.   Tablets will be part of your life Last year, around 120 million tablets were sold in the world. In 2013, tablet sales might reach 140 million and by the horizon of 2016, we are talking about 370 million tablets,…

Facebook in Switzerland, the end?

Facebook in Switzerland, the end?

Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland? There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of…

Sony Xperia Z: the best Sony Mobile phone ever

Sony Xperia Z: the best Sony Mobile phone ever

Discover the new Sony Xperia Z. According to the brand itself, it is by far the best Sony mobile phone ever made.   During this year CES, 2 brands are trying to have their comeback: Sony and Nokia. With the new Xperia Z, Sony is trying to strike strongly in the smartphone market. Here are the main characteristics of the Xperia Z, that make it as an outstanding smartphone: Weight: 146 gr / 5.15 oz Display: 5.0 inches TFT with…

50 shades of Grey: get dirty… at least in your mind.

50 shades of Grey: get dirty… at least in your mind.

It is the new big thing: 50 Shades of Grey. Written by E. L. James, of her real name Erika Leonard. Today it reaches almost 60 million of sales worldwide. The original english version sold out for more than 40 million units. In Switzerland, the success is huge, especially in the french part. According to Mr François Duvaut, Litterature responsible at Payot book stores, 50 Shades of Grey became number one after the first day ! It all began with…

Mobile in Switzerland – 2012 key figures

Mobile in Switzerland – 2012 key figures

The world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study. The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate: USA: 44% Switzerland: 43% France: 38% China: 33% Germany: 29% Japan: 20% Brazil: 14% The smartphones became more important than television as 26% of…