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Lanvin, celebrating anonymous people.

Lanvin, celebrating anonymous people.

Lanvin is launching for its new Winter 2012 Ad campaign a video about putting on stage completely anonymous people. Exit the stars and other actors ! See the full video here: Photographer — Steven Meisel Creative Direction — House and Holme, Ronnie Newhouse and Stephen Wolstenholme Make-Up — Pat McGrath Hair — Guido Palau Set Design — Mary Howard You can check the brand website for more information: http://www.lanvin.com   The work of Steven Meisel is really impressive. Like it! LA…

Diary of a Carafe by Bib&Sola

Diary of a Carafe by Bib&Sola

The creative brand Bib&Sola is launching this month a new collection called “Diary of a Carafe“. One simple idea: “For all the talk and noise, it is often the simplest messages that can change your outlook.” This collection is crafted from the finest hand-blown Murano glass, Carafes come accompanied by Glass Sets, each bearing a signature statement that skips from classic to quirky and plays upon Bib & Sola’s fundamental brand ethos – the love and appreciation of water. Inspired by…

Victorinox stories – The Companion video.

Victorinox stories – The Companion video.

Victorinox launched in May a new campaign about true stories sent by their customers. In these stories, the Victorinox products saved lives or at least it saved the day. You can discover all the stories either in their new website, www.victorinox.com/stories or on youtube where they have placed all the stories in video. Here below, see the story called THE COMPANION: a true story of a man stucked out in the cold evening in Stockholm. His Victorinox jacket saved his…

Beautiful watch animation for SVYTURYS beer.

Beautiful watch animation for SVYTURYS beer.

Here is an amazing video made for Svyturys beer. the idea is to connect the watch world and the fact that it takes time to make a good beer. Interesting bridge between 2 worlds not that simple to connect. SVYTURYS Extra | TVC from KORB on Vimeo. Sophisticated and fragile clock mechanism narrates story about time, which is required for the perfect beer to be born. Each layer of luxurious clock symbolizes the key stages of brewing. It all starts…

Prometheus, Alien prequel. Soon…

Prometheus, Alien prequel. Soon…

Alien is a quadrilogy very successful that started in 1979 with a first movie directed by Ridley Scott. More than 30 years after, Ridley Scott comes back with a Prequel that is already iconic. There is a huge buzz in the web about it. The casting is outstanding. Michael Fassbender, Charlize Theron, Noomi Rapace and Idris Elba. Here is the official trailer. Still 26 days to come…   So, ready for a flashback? LA   info sourced at the official…

Shakira “Addicted to you” new video

Shakira “Addicted to you” new video

X2PDZGMEVVW9 Each time Shakira reveals a new video it is a full event. Here is the full video of her latest song “Addicted to you”. It is always very sexy, latino’s style. It is the 5th single from her latest album Sale el Sol. The video was directed by Anthony Mandler. He did almost all videos for Rihanna, so he is used to highlight sensuality ! Check here the video: Do not hesitate to visit the artist official website: http://www.shakira.com Addicted?…

OBLIQUE N.1, Book-Magazine

OBLIQUE N.1, Book-Magazine

In our Digital world, sometimes we are happy to re-discover the joy of Print. In deed, the swiss association Vie Art et Cité launched OBLIQUE, a mix between a magazine, a book and a piece of art. I got the n.1 edition, printed only in 1,600 units. Oblique fills a gap in the luxury printing and edition. The magazine is more than a printed object. It plays with different aspects of a state of art edition. The Artistic direction and…

TED, Lucy McRae and how technology changes the human body.

TED, Lucy McRae and how technology changes the human body.

TED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume. Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology. If you want…

Erik Johansson, impossible is nothing

Erik Johansson, impossible is nothing

Erik Johansson is a photographer, born in Sweden, living in Berlin – Germany. His work is based in photo-montage and retouching. For him photography is a way to obtain the translation on an idea. He says that most of the work of photographers ends once you press the button of the camera. For him that’s when his work starts. I discovered him during one TED’s TALK in which he presented his work. Lots of photographers work with photo-montage but the…

Lenny Kravitz, We love to entertain you – Pro7

Lenny Kravitz, We love to entertain you – Pro7

Pro7, pronounce Prosieben is a private german TV channel broadcasting since 1989 in Germany, Austria and Switzerland. Their leitmotiv is “WE LOVE TO ENTERTAIN YOU”. For the past 2 years they have a series of TV ads about it in which super world stars are the main hero of the ad. They had Marilyn Manson, Tom Cruise, The Pussy Cat Dolls and this year they have Mr. Lenny Kravitz. And I must say it is by far one of the…

The Luxury Channel, high class broadcasting

The Luxury Channel, high class broadcasting

This week, I came across the website of the Luxury Channel. It is a new and exciting multimedia platform. It provides compelling, high quality TV programming and videos, trendsetting online editorial, and an outstanding range of high-end retail products around lifestyle and luxury. They started working for CNBC, one of the leading TV channels about Business and lifestyle. They still continue their partnership but thanks to the digital revolution, their website becomes more and more complete. All video content is produced…

India and luxury, new market.

India and luxury, new market.

India, as many “In-development” countries represents a huge potential for luxury brands. Check this video from ETNow TV about the importance of luxury Brands in India, especially among Men. Here we can see interesting luxury people like Angela Ahrendts, CEO of Burberry in how she managed to highlight Burberry among Indian people and especially Men. Also, he can listen to Joshua Schulman, CEO of Jimmy Choo explaining the indian men taste: ” a blend of english elegance with italian style……

Valeur Absolue – Absolute elegance

Valeur Absolue – Absolute elegance

coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com    LA   Info sourced at the brand website. All content is copyrighted with no reproduction rights available.

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