Swiss Army Forest

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Victorinox, innovative fragrances for men.

Victorinox, innovative fragrances for men.

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU DE TOILETTE In 2012, only the Swiss company Victorinox could launch such a Fragrance flacon: A Swiss Army Knife shape flacon. Almost as a celebration of 15 years of iconic Design in the Fragrance industry, Victorinox launched a special flacon for its Classic Eau de Toilette line. A perfect alliance between a best selling fragrance and an outstanding design. The flacon design reflects the legendary pocket knife. Its design incorporates the…