swiss army

Victorinox opens the door of Innovative Face care for men.

Victorinox opens the door of Innovative Face care for men.

Victorinox, the iconic Swiss brand for Pocket knives, is bursting its way successfully in the beauty market. With millions of Fragrances sold all around the world, now, they opened a new chapter: Face care for men. In deed, they are launching under the Swiss Unlimited line, a new generation of skincare product. At luxuryactivist, we had the chance to try it.   Victorinox Fragrances complete the universe of Victorinox and of the original Swiss Army Knife. This universe includes Pocket and Kitchen knives, but also Travel Gear, Timepieces, Fashion or Fragrances. Victorinox fragrances convey an experience of the breathtaking beauty, freedom, and the freshness of Switzerland. With their fragrance families Swiss Unlimited and Swiss Army, Victorinox’s fragrance designers have successfully combined this characteristic alpine freshness with the values of modern, urban Switzerland to create a one-of-a-kind “Swiss Feeling.” The Swiss Unlimited fragrance lines convey the feeling of leaving behind an urban…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

We just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland  with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…

Victorinox Original Watch, How original are you?

Victorinox Original Watch, How original are you?

Victorinox Timepieces launched today a cool Facebook Game. To support the revamp of their almost historical ORIGINAL Collection, they invite you to a simple and “friendly”game. We all remember the first Original that made the first big hit for Victorinox in the watch business. Every young guy in the USA would start his “adult” life with the Swiss Army watch on the wrist! More than 15 years later, Victorinox revealed a revamped ORIGINAL COLLECTION. The spirit remains with modernity and Design on top ! 4 colors from Grey, Beige, Green and Black. I would expect a Red one, especially the success of their DiveMaster500. But these colors are very elegant and rejuvenates the entire Brand. Do I want one of them? I want the 4! So, I discovered this afternoon that they launched a Facebook game, that I must say is very nice to play and we can win these…

Swiss Unlimited Travel Diaries, swiss photo.

Swiss Unlimited Travel Diaries, swiss photo.

Victorinox fragrances launched the second episode of their annual operation called Swiss Unlimited Travel Diaries. This time, they followed a Swiss Artist and Photographer, Joël Tettamanti, in an amazing adventure in USA at an Aircraft Boneyard. As you know, Victorinox is a swiss company famous in the world for the creation of the original Swiss Army knife. And since 1884, the swiss company never stopped innovation. One of the last Product categories to join the brand’s unique territory are Fragrances. In deed, Victorinox Fragrances have been opening a new path for different and timeless fragrances. It started in 1997 with Swiss Army Classic Eau de toilette. It wan the international Fragrance oscar (FiFi award) for best packaging. 12 years after, the swiss fragrance brand got a new perfumery oscar for the latest fragrance for men: Victorinox Swiss Unlimited. This time it was the Oscar for Technological breakthrough of the year….

Victorinox Damascus 2011 – Intelligent luxury

Victorinox Damascus 2011 – Intelligent luxury

Victorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and trekking tool. The creator of the Swiss army knife reinvents itself each year by bringing to the market surprising products generated on the trail of its heritage. Before summer, they launched a very original product called the Victorinox Tomo in partnership with Abitax Tokyo. Now they tell a new story thanks to the exploration of a special stainless steel technique: the Damascus steel. According to history, Damascus steel was a term used by several cultures from the Medieval period onward to describe a type of steel used in swordmaking from about 300 BC to 1700 AD. These swords are characterized by distinctive patterns of banding and mottling reminiscent of flowing water. Such blades were reputed to be not only tough and resistant to shattering, but capable of being honed to a sharp and resilient edge. Today, the term…

Victorinox Tomo – the unboxing by LuxuryActivist

Victorinox Tomo – the unboxing by LuxuryActivist

Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. We can really say that Swiss Precision meets Japanese Design for a cutting edge product. I have already made an article about it a few month ago, before the launch. You can find it here. There is more information about Mr Yamaguchi work and the collaboration. Now, here below you will find a video of the unboxing I made of the Victorinox Tomo. It gives you a good idea on how great this product is. You will like to collect them all!   According to Mr. Yamaguchi: “for Japanese people, Simple is beautiful”… check here an exclusive interview from the Designer: Victorinox Tomo is definitely a beautiful product with a beautiful story. Visit…

Victorinox Swiss Unlimited – the unboxing

Victorinox Swiss Unlimited – the unboxing

Hi,
this week I am revealing the unboxing of a fragrance for men called Victorinox Swiss Unlimited. It was created by the famous swiss company, Victorinox, the makers of the original Swiss Army Knife.

Victorinox opens a Visitors Center in the heart of Switzerland

Victorinox opens a Visitors Center in the heart of Switzerland

Victorinox, the makers of the Original Swiss Army Knife is finally opening a visitors center in Brunnen – Switzerland. Just a few miles away from the historical factory and by the beautiful Lake of 4 cantons, the Visitor center will open its doors on the 21st of May this year.

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox is launching in May this year one interesting 2011 “must-have” products. It is called the TOMO knife. This creation is the result of an amazing alliance of Swiss Ingenuity and Japanese “cutting edge” style. The japanese house Abitak, based in Tokyo got inspired by the functional design of Victorinox knifes. Behind this project, we have Mr. Yamaguti Kazuma.