swiss watches

SIHH 2017, what to expect ?

SIHH 2017, what to expect ?

For this 27th year, the Salon International de la Haute Horlogerie (SIHH) will present several new interesting topics to note. For the past 27 years, SIHH has given visitors a 360° view of horological expertise. Spotlighting each brand inside a thoughtfully designed setting, it remains true to its fundamental vocation as an important and exclusive rendezvous for the sector. Visitors can discover the latest collections, meet other professionals, spot future trends, and exchange with the 17 historic Maisons and the new…

Pre-SIHH 2017: Parmigiani Fleurier at its best.

Pre-SIHH 2017: Parmigiani Fleurier at its best.

On May 29th 1996, the brand Parmigiani Fleurier is founded. It is born from the trust woven between Michel Parmigiani and the Sandoz Family Foundation who have acknowledged his talent as a watchmaker. 20 years later, the Fleurier watch-maker is keeping with innovation and know-how. SIHH 2017 starts and Parmigiani is presenting amazing creations, all highlights of what Parmigiani does at its best. Parmigiani Fleurier Tonda 1950 Galaxy Parmigiani Fleurier Tonda 1950 Meteorite Parmigiani Fleurier Tonda Métrographe With these new…

Friday Chronicle #23: Swiss Watchmaking says no to the crisis

Friday Chronicle #23: Swiss Watchmaking says no to the crisis

Crisis, Crisis, Crisis… We hear this since 2008. It is now 8 years that China is not delivering the growth it was expected, that European countries are struggling with economic development and that the US has up and downs. India and Brazil? Indian poor distribution and Brazilian importation high taxes kills it. Nevertheless, the Swiss watch industry has never been better. Exports are currently at CHF 22billion, which is more than twice as we used to have back in 2008….

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Hublot Palace, the place to be in Rio de Janeiro

Hublot Palace, the place to be in Rio de Janeiro

While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro. Hublot loves football As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is…

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel…

SIHH 2014, Boldness was never so elegant.

SIHH 2014, Boldness was never so elegant.

Timepiece lovers start well the year thanks to the SIHH in Geneva. In deed, Christmas is still not far away and we can already keep dreaming of amazing creations by Cartier, Piaget, Montblanc or Roger Dubuis among others. Here are some highlights of what you will be able to discover next week.   CARTIER – Tank MC Skeleton Pink Gold Some Brands play the Skeleton concept in showing as much as they can the mouvement inside. This exercise is basically using…

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Girard-Perregaux Constant Escapement – A technical revolution Haute-Horlogerie style.

Version française ici During Baselworld 2013, Luxury Activist team got the privilege to have the new collections presented by Stefano Macaluso, Product Development Director at Girard-Perregaux. Much of the interview was devoted to a fascinating piece called Constant Escapement which has the advantage of surprise by a visible revolutionary escapement mechanism, and enhanced dial side. With this launch, the brand from La Chaux-de-Fonds continues the momentum of innovation and high technology characterizes the past 222 years. First of all, and we…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And…

Baselworld 2013. Antoine Martin Slow Runner.

Baselworld 2013. Antoine Martin Slow Runner.

Switzerland is well known for its innovation and when it comes to Watch Industry, we can find very innovative Brands. At Baselworld we met Antoine Martin, a true luxury Watch manufacturer based in Alpnach. We discovered an amazing innovation called the SLOW RUNNER Collection. And this was one of the great surprises of the tradeshow. This is a world premiere. For the first time, a low frequency wrist watch is presented at Baselworld. 7’200 beats per hour, which means a…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

As we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never….

Chrono24, the world biggest marketplace for luxury watches

Chrono24, the world biggest marketplace for luxury watches

A beautiful high-qualitative watch is… for eternity. Sometimes, vintage timepieces or special editions are hard to find, especially if the brands are not selling it any more. That is why you need to know Chrono24.  Chrono24 is the biggest marketplace for watches. They have implemented an unique platform that allow dealers (professionals and amateurs) to propose their Timepieces to people looking for a specific Brand or Model. The mission of Chrono24 is to be the most trusted Watch online retailer…

Frédérique Constant – the Worldtimer

Frédérique Constant – the Worldtimer

Discover one of the masterpieces by Frédérique Constant – The Worldtimer. Considered by the Manufacturer as its “jewel on the Crown”, The FC Worldtimer is definitely one of the hits for 2013. The world became smaller as traveling is part of today’s modern lives. And the more we travel, the more we need help to keep our references and to keep track of what we are doing. In business, it is the same. When you plan a meeting or if…

Girard Perregaux, 1945 XXL Vintage Chrono.

Girard Perregaux, 1945 XXL Vintage Chrono.

Style and good taste never go out of fashion. Check this amazing Timepiece by Girard Perregaux called th Vintage 1945 XXL Chronograph. When Haute Horlogerie meets the Decorative arts. This timepiece is an unique tribute to Art Deco. Art Deco principle is to place geometry in the heart of design. Straight lines, geometrical symbols, they all represented a new wave in the post-modernist era. The arrival of technological progress would definetely affect Design, Architecture, Fashion and interior decoration. All artistic…

Nicky Hayden 2012 Limited T-Race by Tissot

Nicky Hayden 2012 Limited T-Race by Tissot

Tissot is revealing a new Limited Edition watch called  Nicky Hayden 2012 Limited T-Race Men’s Black Quartz Sport Watch. The Tissot T-Race Nicky Hayden Limited Edition 2012 sports Nicky’s team identity and his lucky number 69. This fired-up chronograph comes in a numbered edition of 4,999 pieces, protected by helmet special packaging to enhance its collectability. Features Swiss made quartz movement, a scratch-resistant sapphire crystal and stainless steel case with black PVD coating and engraved case back. For the launch,they made an…

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