swiss watches

Jaquet Droz, Loving Butterfly Automaton – When Watchmaking Becomes Poetry

Jaquet Droz, Loving Butterfly Automaton – When Watchmaking Becomes Poetry

There are brands that manufacture watches and others who tell stories. And only a few will literally express themselves with true poetry. Jaquet Droz is a true UFO in the Swiss Watchmaking landscape. Born with a unique heritage of Automaton, the Swiss brand deploys outstanding ingenuity to create masterpieces of technology and beauty. Jaquet Droz is one of the only watchmakers in the world that crafts automatons. Quick on the heels of the onyx and meteorite models, today it unveils…

Everything You Wanted To Know About Mechanical Watches And Never Dared To Ask

Everything You Wanted To Know About Mechanical Watches And Never Dared To Ask

Since Quartz watches and lately Connected watches slammed the market, people got more and more interested in mechanical watches. They represent state of the art watchmaking and like a car, a mechanical watch would be worthless without its engine, called movement. Many people see how it looks like but do not have a clear understanding on how this works. The aim of this article is to provide you with a general understanding of the mechanical watch principles. So probably you…

Five Mechanical Swiss-Made Watches under USD 700.00

Five Mechanical Swiss-Made Watches under USD 700.00

If you are looking for a mechanical watch made in Switzerland, you might think you need to invest several thousands of dollars. You might say Swiss Made is costly and you might not find a convenient mechanical watch for a modest budget. Well, you are wrong to think that. Swiss watchmaking has many surprises that might trig your curiosity and let yourself go for one nice Swiss Made watch. Supporting Swiss Made, means you are supporting an amazing industry enrich…

TAG Heuer Carrera 160 Years Silver Limited Edition: Great anniversary gift to the fans.

TAG Heuer Carrera 160 Years Silver Limited Edition: Great anniversary gift to the fans.

Brands come and go but icons are for ever. Tag Heuer has pushed the boundaries of modern watchmaking for the past 160 years since its foundation in 1860. In order to celebrate this anniversary the Chaux-de-Fonds watchmaker is launching a very special limited edition of its Carrera watch: TAG Heuer Carrera 160 Years Silver Limited Edition. An Icon For Another Icon In order to celebrate such an outstanding anniversary, only another strong icon could set up the right level: The…

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Baselworld 2019: Claude Meylan Revisits The World Of Car Racing

Claude Meylan is a proud company based in Vallée de Joux, a location dedicated to watchmaking. The roots of Claude Meylan is its major inspiration. The Swissness spirit gathers a tremendous amount of cultural references and Claude Meylan uses this heritage to tell stories of tomorrow. During Baselworld 2019, Claude Meylan revealed a new theme, inspired by the world of vintage car racing: LAC MOTORITIES. With “MOTORITIES”, CLAUDE MEYLAN creates new sculptures of time. Associating Claude Meylan’s know-how with a…

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019: What should you expect from this year’s edition?

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow: Building a strong global watch community reaching…

Vacheron Constantin Pre-SIHH 2019: Les Cabinotiers

Vacheron Constantin Pre-SIHH 2019: Les Cabinotiers

Creativity never sleeps. This fall, Vacheron Constantin is revealing 2 amazing novelties that will be presented during the 2019 SIHH in Geneva. The two following timepieces are a beautiful tribute to Geneva watchmakers who used to work in the roof tops of buildings. Their workshops were called “Cabinets” and the watchmakers working there were named “Cabinotiers”.  Here are the full details for these two intriguing watches. Pre-SIHH 2019: Les Cabinotiers Grand Complication Phoenix Vacheron Constantin has a long tradition in…

Hermès Arceau Robe Du Soir, Beautiful!

Hermès Arceau Robe Du Soir, Beautiful!

Hermès has a fantastic gift to combine watchmaking and poetry. Here is an outstanding work made on a 41 mm-diameter Arceau watch:  2,200 tiny juxtaposed leather squares form a horse profile inspired by the Hermès “Robe du Soir” silk scarf designed by Florence Manlik in 2018. Set against an electric blue backdrop and matching strap, the colourful fragments are lit up by the rose gold glow of the round case with its asymmetrical lugs and slim leaf-type hands. This horological…

Claude Meylan, Watchmaker and Sculptor of Swiss Heritage

Claude Meylan, Watchmaker and Sculptor of Swiss Heritage

There are hundreds of watchmakers producing their watches in Switzerland. Some brands are for sure more outstanding than others and a few brands have an interesting story to be told. Claude Meylan is a hidden gem in the history of Swiss Watchmaking. Expert in the savvy technique of skeletonisation the Swiss manufacturer will sculpt the Swiss heritage as a leightmotiv to innovate and surprise the watch aficionado. Each year, Claude Meylan crafts its watches in ways that only an artist…

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

MIDO Commander Big Date: Celebrating 100 Years of Quality, Innovation And Design.

When Georges Schaeren founded MIDO one hundred years ago, he set the principles that would allow the Swiss watchmaker to evolve through the years: impeccable quality, always-on innovation philosophy and perfect design. To start this year of celebrations, MIDO launched a Commander Big Date. It reflects the spirit of the company as an international benchmark in terms of watchmaking. MIDO Commander Big Date, the very best of MIDO. One hundred years is a great anniversary and MIDO decided to make things…

SIHH 2018: Cartier Is A Master Of Mystery

SIHH 2018: Cartier Is A Master Of Mystery

With the opening of SIHH this year, Cartier is revealing 2 great timepieces: the Rotonde de Cartier Skeleton Mysterious Double Tourbillon and the Rotonde de Cartier Mysterious Day & Night. These two watches represent a deep understanding of watchmaking with a over-the-top sense of aesthetics. For sure these are quite exceptional watches. The Rotonde de Cartier Skeleton Mysterious Double Tourbillon This watch is built on the base of the one presented back in 2013. Here we have a very striking watch made…

SIHH 2018: Audemars Piguet Celebrates The 25th Anniversary Of The Royal Oak Offshore

SIHH 2018: Audemars Piguet Celebrates The 25th Anniversary Of The Royal Oak Offshore

This year, Audemars Piguet has a strong inspiration to be revealed during the Geneva SIHH. It is the 25th anniversary of the Royal Oak Offshore. The Royal Oak became one of the icons of modern watchmaking. Distinctive and highly qualitative, it signs with golden letters the reputation and the style of the brand. Audemars Piguet Royal Oak range, timeless and iconic For over a century, Audemars Piguet has devised endlessly inventive horological masterpieces. Throughout the years, Audemars Piguet watchmakers have…

Baselworld 2017 – 5 great watches you need to know.

Baselworld 2017 – 5 great watches you need to know.

With Baselworld 2017 starting, all the Swiss watchmaking industry will be celebrating the best creative minds and extraordinary watches. Last year was not the greatest year of all for the Swiss Watchmaking industry. Thanks to a good holiday season, Swiss watchmakers ended up the year at -9.7%. It could have been much worse. The segment of +CHF 8’000 were responsible for the biggest part of these negative results with -11.6%. Watches between CHF 500 to CHF 3’000 only decreased by 3.9%….

Manufacture Royale, new launches 2017 – Freedom of creation is priceless.

Manufacture Royale, new launches 2017 – Freedom of creation is priceless.

Baselworld is finished and we must confess it was a nice edition. At LuxuryActivist we discovered or rediscovered great watchmakers. With the creation of the new space called “Les Ateliers”, Baselworld celebrate the high value of independent creators and Manufacture Royale is for sure one of the best. Manufacture Royale, great heritage that builds the future. In 1770, French philosopher Voltaire supports the establishment of watchmaking workshops in Ferney-Voltaire near Geneva and Manufacture Royale is established. It is then an…

Baselworld 2017, Press conference

Baselworld 2017, Press conference

3, 2, 1… we declare Baselworld 2017 opened. The international Watch fair starts with the traditional Press conference. After a 2016 business year quite tough for the Swiss watch industry, Everybody expects to see a better incoming year. Swiss Watch brands are ready to take the challenge.  Facing all difficulties there is only one answer: Innovate, Create and be brave. 2016, a battlefield with severe losses The environment confronting the Swiss watch industry remained dif cult throughout the year 2016. Swiss watch…

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