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Top 5 Fragrance naughty ads ever #NSFW

Top 5 Fragrance naughty ads ever #NSFW

The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is why Advertising is so important. It is the aspirational factor that will make you buy that fragrance rather than that other one. Of course the scent is important as it needs to match your taste and a certain image of you. Women and Men featured in those ads are always impeccable: nice outfit, haircut, perfect makeup and pleasant environment. Unfortunately there is a lack of audacity nowadays, so ads tend to look the same and often propose a very neutral concept: the happy wife or mother, the girlfriend, the successful husband, the “safe” adventurer, etc… But did you know that it is not always the case? Here is our top 5 “badass / NSFW fragrances ads ever. They…

Bunkamura Shibuya Tokyo 25th anniversary in 2014

Bunkamura Shibuya Tokyo 25th anniversary in 2014

Tokyo is probably one of the most inspiring cities for art and design in the world. One of the main players is Bunkamura, established in Shibuya since 1989. And in 2014 it will be their 25th anniversary. A quarter of a century being a cultural ambassador in Japan. In the 80’s, the Tokyo Corporation, one of the biggest companies in Japan, started different projects with the idea to integrate their services into people’s lifestyle. From public transports, to banks and credit cards up to cultural events. In 1989, they open Bunkamura center, a true cultural village in the center of Tokyo. Bunkamura is located in Shibuya, one of the most dynamic and young areas of Tokyo. 25 years ago, it was still a non interesting place and Bunkamura center contributed in the development of this area. The Bunkamura center is a high-place for culture. Several services and installations are available Bunkamura…

The Face Bar Verbier, get inspired.

The Face Bar Verbier, get inspired.

Discover this amazing beauty service in Verbier, called The Face Bar. It is all about Hair and Make-up artistry. It is our Editor’s pick up of the month. The Face Bar Verbier was created ealier this year in Verbier-Switzerland by Hair and Make-up artist Rebecca Thoirs. Verbier, the place to be. Verbier is a ski resort in Switzerland. It is recognized as one of the premiere “off-piste” resorts in the world. Some areas are covered with snow all year long, so it makes the perfect spot for many top skiers. Verbier has generally around 2’800 inhabitants but in the winter season this number can rise up to 35’000 residents. There is a noticeable population of Scandinavian and British residents, according to wikipedia. The ski domain is huge. It goes from the Verbier village at 1’500m up to 3’330 m. Summer is also an option as it has more than 400km…

TOP 10 American fashion brands in the world

TOP 10 American fashion brands in the world

United States had always a very inspiring way of life, very inspirational for many people around the world. Here are the top 10 most wanted American Brands in the world.

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc Jacobs. Yann Vasnier started his career several years ago at Quest International in Paris as Trainee Perfumer, under the mentoring of Francoise Caron, and studied at the same time at ISIPCA, the perfumery school at the University of Versailles. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Yann Vasnier (YV): Spicebomb, and the new interpretations of the classics:…