travel retail market
Friday Chronicles #24: The Duty free business and how to send fragrances to hell
The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for…