victorinox swiss army

Victorinox Opens A New Brand Store In Lausanne

Victorinox Opens A New Brand Store In Lausanne

Victorinox is the symbol of Swiss ingenuity since 1884. Decade after decade, the Swiss brand remains truthful to its core values of quality, functionality and iconic design. This month, Victorinox opened a new brand store in the heart of Lausanne. It is the second store in “Suisse Romande”, the French-speaking area of Switzerland. Lausanne And Rue De Bourg, The Place To Be. The municipality Lausanne has a population of about 140,000, making it the fourth largest city in Switzerland, with the…

Victorinox Alox Limited Edition 2019

Victorinox Alox Limited Edition 2019

Victorinox pursuits its path of creativity and innovation. In 2019, the Swiss company is launching a new limited edition to the Alox series. It is the fifth consecutive year in which Victorinox extends the range of Alox, this time with a Champagne-gold scales. The new trio is: The small Classic 58mm Midsized Cadet 84mm Large Pioneer 94mm The champagne-gold-hued Alox scales characterize this year’s collection. Stamped from aluminium, embossed and wrapped in a corrosive-resistant anodized oxide coating, they are as…

Victorinox Deluxe Tinker Damast Limited Edition 2018

Victorinox Deluxe Tinker Damast Limited Edition 2018

When Victorinox invented the Tinker, they offered to the customers a great compact pocket tool with a fantastic Combi-Pliers. Whether you’re simply moving through your day or journeying around the world, the Deluxe Tinker pocket knife is the Officer’s knife for tinkers on the move. You never know what you’ll encounter out there, but you know that you and your Deluxe Tinker will always be ready to build, hack, or fix anything. In the era of the “Do it Yourself”, the…

The New Victorinox Alox 2018 Limited Edition: Iconic!

The New Victorinox Alox 2018 Limited Edition: Iconic!

 Since 2015, Victorinox launches a special limited edition for the Alox range. This is pure music to fan’s ears. Each pocket knife will have the year engraved in the back, so you know which year belong each limited edition. While the traditional Swiss Army Knife has the Cellidor scales, the Alox family is about another story. The scales are made in aluminum oxide, generally called Alox. The alox scales are thinner and more resistant to chemicals and daily usage, than the cellidor…

The New Victorinox Huntsman and Spartan Wood – Beautiful.

The New Victorinox Huntsman and Spartan Wood – Beautiful.

This year Victorinox continues its dedication to design and to perpetuate the story of the iconic Swiss Army Knife. A while ago the Swiss brand started a full collection of pocket tools with wood scales. This detail of design was bringing a natural yet very elegant aspect to the pocket tools. Today there are two new models joining the collection: The new Victorinox Huntsman Wood and the new Victorinox Spartan Wood. Beautiful pieces that LuxuryActivist was lucky enough to get…

The New Victorinox Midnite Manager@Work: High-Tech for Professionals

The New Victorinox Midnite Manager@Work: High-Tech for Professionals

This year Victorinox has relaunched its collection around USB keys blended into practical pocket tools. They have always represented the perfect companion for your daily business life, as well as for your special moments when you needed to share documents, images and videos. With the new Victorinox Midnite Manager@work, the Swiss company provides a very clever USB solution with a two ways stick, traditional USB and USB-3. Here is our review about the new Victorinox Midnite Manager@Work. The versatile USB…

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox Explorer White Christmas 2017. Let’s celebrate!

Victorinox dream of Christmas in white. In order to celebrate the holiday season, Victorinox is launching a new limited edition, called Victorinox Explorer White Christmas Limited Edition. For the first time, Victorinox is offering scales with a special, tactile surface structure. Thanks to relief printing techniques, users can feel as well as see printed snowflakes. In total, 15,000 examples of this special edition pocket knife will be made available worldwide, making Christmas 2017 extra special for collectors. The new printing technique will…

Top 5 Dive watches you need for this summer

Top 5 Dive watches you need for this summer

There are situations like when you dive in the ocean where you need a reliable watch. Your life might depend on it. Discover our selection of best Dive watches. You might need one of these soon. A Dive watch is a perfect companion for adventure When you own a watch, it becomes your best companion at all moments. Sometimes the watch is there during a hard day work in which every second counts. Or during an adventure while diving in…

Victorinox Spartan PS: black is the new black.

Victorinox Spartan PS: black is the new black.

2017 is almost half way and Victorinox is delivering amazing new launches. This time we took a focus on a new great launch around the Spartan collection. It is called Victorinox Spartan PS. Delivered with black or white scales, the new Spartan has all stainless steel elements in black thanks to a process known as Polispectral. The result is super classy. Victorinox Spartan, ultimate Icon of Design From a construction point of view, we can easily identify the well known…

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty…

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox launched an innovative concept of a pop-up store on top of Rio de Janeiro Sugar Loaf mountain, the famous Pão de Açucar. Brazil and Switzerland have never been so united. Our report here. Victorinox and Brazil, an important focus for the incoming years 2014 marked the 130th anniversary of Victorinox. Founded by the visionary mind of Karl Elsener in 1884, it took only 4 generations for this Family owned company to become a multinational player. As a true ambassador…

Victorinox opens new Flagship store in Zürich

Victorinox opens new Flagship store in Zürich

Victorinox is celebrating its 130 years. To mark this amazing anniversary the Swiss brand is opening a new Flagship store in Zürich at Rennweg 58. It is a few steps from the prestigious Bahnhofstrasse, one of the most central commercial areas in Zürich. The store has 220m2 and proposes the 6 divisions of the Swiss brand: Pocket and kitchen knives, Timepieces, Luggage, Fragrances and Fashion. The company has been wanting to open a flagship store in Zurich for some time,…

Swiss Luxury brands digital strategies

Swiss Luxury brands digital strategies

Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is doing at its best in terms of Luxury Digital strategies. Swiss digital landscape, some key figures Switzerland is definitely a small country with a very high level of competence and…

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel…

The travel gear market: key figures, history and our wish-list for the holiday season

The travel gear market: key figures, history and our wish-list for the holiday season

Every fall, we hope that the end of the year holiday season arrive as soon as possible. From thanks giving to christmas and the new year’s eve, we all make plans for traveling. Check here our fall selection of the best Travel Gear items you should have in order to travel in great conditions of safety, use and style. Travel means trouble if you do not have the right Travel Gear to carry your personal belongings. And as usual, we…

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