victorinox swiss army

Top 5 Dive watches you need to know

Top 5 Dive watches you need to know

Reading Time: 2 minutesThere are situations like when you dive in the ocean where you need a reliable watch. Your life might depend on it. Discover our selection of best Dive watches. You might need one of these soon. A Dive watch is a perfect companion for adventure When you own a watch, it becomes your best companion at all moments. Sometimes the watch is there during a hard day work in which every second counts. Or during an adventure while diving in the middle of the Pacific Ocean. And if you chose well, it can be the same watch. The first timepieces used underwater were counted in the 17th century already. Divers would find a way to protect their pocket watches in ways that imagination would be challenged. In the 19th century, several “Explorer watches” were made. All represented full customized watches for the specific needs of their owner. Early in the…

Victorinox Spartan PS: black is the new black.

Victorinox Spartan PS: black is the new black.

Reading Time: 4 minutes2017 is almost half way and Victorinox is delivering amazing new launches. This time we took a focus on a new great launch around the Spartan collection. It is called Victorinox Spartan PS. Delivered with black or white scales, the new Spartan has all stainless steel elements in black thanks to a process known as Polispectral. The result is super classy. Victorinox Spartan, ultimate Icon of Design From a construction point of view, we can easily identify the well known Victorinox Spartan. 13 functionalities for the perfect essential companion for any occasion. From the far end of a forest to the cosiness of a New York office, The Victorinox Spartan will never let you down on those moments you need the most. toothpick tweezers lanyard blade, large blade, small can opener screwdriver 3 mm bottle opener wire stripper screwdriver 6 mm reamer, punch and sewing awl corkscrew key ring The…

Victorinox eLLa wins 3 prizes at the Worldstar awards

Victorinox eLLa wins 3 prizes at the Worldstar awards

Reading Time: 5 minutesVictorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1)     Health & Beauty 2)     Luxury 3)     Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success…

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Victorinox opens pop-up store in a mountain… in Rio de Janeiro. Switzerland is invited to the Pão de Açucar.

Reading Time: 5 minutesVictorinox launched an innovative concept of a pop-up store on top of Rio de Janeiro Sugar Loaf mountain, the famous Pão de Açucar. Brazil and Switzerland have never been so united. Our report here. Victorinox and Brazil, an important focus for the incoming years 2014 marked the 130th anniversary of Victorinox. Founded by the visionary mind of Karl Elsener in 1884, it took only 4 generations for this Family owned company to become a multinational player. As a true ambassador for Switzerland, Victorinox symbolizes the true Swiss ingenuity around Quality, Innovation, Iconic Design and Multi-functionality. The makers of the original Swiss Army Knife became over the years an universal icon and has millions of fans all around the world. Brazil is an important market for Victorinox. According to Mr Karl Kieliger, Victorinox Brazil CEO, it is the aim of the Swiss Brand to invest consequently in Brazil. The ambition is…

Victorinox opens new Flagship store in Zürich

Victorinox opens new Flagship store in Zürich

Reading Time: 4 minutesVictorinox is celebrating its 130 years. To mark this amazing anniversary the Swiss brand is opening a new Flagship store in Zürich at Rennweg 58. It is a few steps from the prestigious Bahnhofstrasse, one of the most central commercial areas in Zürich. The store has 220m2 and proposes the 6 divisions of the Swiss brand: Pocket and kitchen knives, Timepieces, Luggage, Fragrances and Fashion. The company has been wanting to open a flagship store in Zurich for some time, and now its patient search has finally paid off: the long-established Swiss brand has opened its latest store in an optimal location at Rennweg 58. It is the fourth store in Switzerland and just a stone’s throw from Ibach-Schwyz, where Victorinox was first established. When you enter the store, you dive into the amazing world of Victorinox. Everything is done in a way that you will immediately understand the company’s…

Swiss Luxury brands digital strategies

Swiss Luxury brands digital strategies

Reading Time: 8 minutesSwitzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is doing at its best in terms of Luxury Digital strategies. Swiss digital landscape, some key figures Switzerland is definitely a small country with a very high level of competence and strong added-value services. Digital took a while to start but now the digital engine is pushing the gearbox further. Several companies are embracing the digital channel as an important part of their communication strategies. This is just the beginning, so digital has a strong future in Switzerland. If we have a look on the top 10 biggest media groups in Switzerland, 5 of them have a strong digital section. Google,…

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Victorinox Swiss Army new Infantry GMT. Invitation to Travel.

Reading Time: 2 minutesVictorinox Swiss Army is an amazing watch brand. It always find unlimited resources on its heritage in order to create future and modern new timepieces. Here it is the case of the Infantry line. This year the Swiss brand is launching a very elegant GMT version. It is a true invitation to Travel.   According to Victorinox, GMT is the ideal complication for long- distance travelers. The Infantry GMT is equipped with a quartz movement and available with a steel mesh bracelet or an ecologically tanned leather strap. This new version of the Victorinox Infantry is completely aligned with all the great characteristics that made the worldwide success of this watch. Clean design Practical Functional Innovative elements The watch division of the Makers of the Swiss army knife has always a great story to tell and to remind us of the amazing Swiss ingenuity of the little red object. In…

The travel gear market: key figures, history and our wish-list for the holiday season

The travel gear market: key figures, history and our wish-list for the holiday season

Reading Time: 7 minutesEvery fall, we hope that the end of the year holiday season arrive as soon as possible. From thanks giving to christmas and the new year’s eve, we all make plans for traveling. Check here our fall selection of the best Travel Gear items you should have in order to travel in great conditions of safety, use and style. Travel means trouble if you do not have the right Travel Gear to carry your personal belongings. And as usual, we wonder if we have what it takes to spend a night, a week-end, a week or more somewhere. You probably also realized that last holidays were not great because your luggage was not appropriate. So you might want to do something about it before the next ones. So here is a focus on what we call the “Carry-on”. It is usually the small size of wheeled travel gear, your best…

Victorinox Smart times event. Digital story-telling.

Victorinox Smart times event. Digital story-telling.

Reading Time: 3 minutesVictorinox launched this summer a digital story-telling operation during the Smart Times 2013 in Switzerland. For this occasion, they transformed a Victorinox Smart Car into a video-booth. Check here the entire story and how did they manage the event.    Story-Telling is key One of the most important keywords in the modern marketing and communication strategies worldwide is STORY-TELLING. Everybody talks about it, has his own definition, share things about it, but at the end; who is really doing it? According to Jonathan Gottschall, author of the book The Story Telling animal, he thinks that humans are addicted to stories. It is in our nature. We want to hear stories no matter if they are true (biographies) or invented (tales). Check this intro-video that gives you an idea about our love for stories: Victorinox, the story-telling curator Well, Victorinox is. The Swiss company started 2 years ago with a new brand campaign…

Victorinox Swiss Army Maverick, icons are forever

Victorinox Swiss Army Maverick, icons are forever

Reading Time: 2 minutesIn Timepieces manufacturing, some watches entered a timeless position, meaning that some of them are forever. They become icons for the brand and for the people who wear them. At Victorinox Swiss Army, we can consider that the Maverick is one of them.   Victorinox has year by year supporting Maverick and we can say that today they got just about everything right. The recognizable Bezel, the two layered dial and the crown protection. These details and more make this watch a great classic in the watch industry. And as we can see on the pictures below, this great work already started a couple of years ago with the previous models.   Today, the Maverick has many elegant design details and the collection also evolved towards more colours as you can see here: From a technical point of view, the Maverick is a Swiss made watch with a Ronda 715…

What to expect from Baselworld 2013?

What to expect from Baselworld 2013?

Reading Time: 2 minutesAs we know, Baselworld is one of the main events for the Swiss watch-making industry. Every year all the Brands have appointment with the world. And even if this event is supposed to be a Professional event with no activities to the public, it gathers more and more attention. This year, we will discover a new Baselworld. Full new with a new main building, new stands and brands. It was a huge investment and apparently it is better than never. Check here the official video about the new aspects: It is a 430 million CHF project and the architects were Herzog & Meuron of Basel. The famous swiss architects are well known as they created the Tate Modern in London, the Allianz Arena in Munich, the Prada Store in Tokyo or the Walker Art Center in Minneapolis. The project at Baselworld is about refine traditions of modernism like simplicity, minimalism…

Heidi is naughty but nice…

Heidi is naughty but nice…

Reading Time: 5 minutesVictorinox, a swiss legendary company is reviewing swiss mythology with a modern twist via a mini web serie called Swiss myths. It is an initiative run by the Watch team division in order to highlight new incoming products. The first episode shows a nowadays Heidi who decides to visit her Grand-father. It is apparently the first film of many displaying new adventures of Switzerland’s mythic heroes. When heritage meets modernity… the result is outstanding. In this episode, Victorinox presents a special limited edition of the Original watch, here proposed with a natural leather strap and cover.     The Original is a watch with three hands and a date window, animated by a Ronda quartz movement. The Original Chronograph has three central hands, date window at 4 o’clock, three sub-dials and an ETA quartz chronograph movement. In both versions, the natural leather strap can be worn in the traditional way,…

Victorinox opens the door of Innovative Face care for men.

Victorinox opens the door of Innovative Face care for men.

Reading Time: 5 minutesVictorinox, the iconic Swiss brand for Pocket knives, is bursting its way successfully in the beauty market. With millions of Fragrances sold all around the world, now, they opened a new chapter: Face care for men. In deed, they are launching under the Swiss Unlimited line, a new generation of skincare product. At luxuryactivist, we had the chance to try it.   Victorinox Fragrances complete the universe of Victorinox and of the original Swiss Army Knife. This universe includes Pocket and Kitchen knives, but also Travel Gear, Timepieces, Fashion or Fragrances. Victorinox fragrances convey an experience of the breathtaking beauty, freedom, and the freshness of Switzerland. With their fragrance families Swiss Unlimited and Swiss Army, Victorinox’s fragrance designers have successfully combined this characteristic alpine freshness with the values of modern, urban Switzerland to create a one-of-a-kind “Swiss Feeling.” The Swiss Unlimited fragrance lines convey the feeling of leaving behind an urban…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Reading Time: 14 minutesEpisode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Top 10 best Swiss Facebook pages.

Top 10 best Swiss Facebook pages.

Reading Time: 2 minutesWe just got the ranking of the top 10 best Swiss Facebook pages. This calculation is made in terms of number of fans but also in terms of “People Talking about” which means the viral power of a page and the engagement rate too (number of actions out of the number of impressions). In terms of number of fans, here is the top 10 most important Swiss pages. We can see that Nespresso is by far the biggest Swiss page with its 1,72 million fans. Of course it is also a global page with a global brand. Nespresso with 1,72 million fans Axe Effekt with 288,431fans My Switzerland  with 281,000 fans Ricola with 174,000 fans Sony Mobile DE with 168,000 fans Bally with 138,365 fans Migros Ice Tea wit h133,270 fans Swisscom with 129,575 fans Swiss International Airlines with 126,345 fans Ok- with 112,790 fans Now, in terms of “People…

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