Voltaire

The 18th Century in Art. Freedom undercover

The 18th Century in Art. Freedom undercover

The 18th century is marked by an extreme liberation of arts. This was due to the weakness of Royal power at that time. Painters, sculptors and even architects wave on a new flow of freedom, sometimes covered by the usage of classic codes revamped. Philosophers like Diderot, protector of Arts, helped to establish the “free thinking” in Europe and a new way for Men to reconsider what surround them as well as their own existence. Welcome to a new era…

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli celebrates its 180th anniversary jubilee

Jelmoli, the most luxury Department store in Switzerland is celebrating its 180th anniversary. The House of Brands, that is how they call themselves, is preparing a great celebration with events, new brands and new shop-in-shops openings. Jelmoli is also the oldest Department store in Switzerland, still operating and leading the way in the luxury distribution business. Every year, they always create events and present new brands, most of them in an exclusive contract. To celebrate this amazing Jubilee, new brands are…

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him. I got the opportunity to review the masculine version. The Brand was created in 1995 by Mr. Thierry Gillier, grand-son of André Gillier (co-founder of Lacoste). The Brand name, Zadig & Voltaire, is inspired by the Novel “Zadig, or The Book of Fate” written in 1747 by the…