While the heart of Football aficionados is beating faster than never, Hublot is celebrating the Brazil world football cup as we would expect: in a very unique way. For that, they revealed the Hublot Palace hotel ob Copacabana beach in Rio de Janeiro.
Hublot loves football
As you know, Hublot is the official timekeeper of FIFA event and as official timepiece ambassador, well Hublot loves football! This is actually the name of the current campaign that the Swiss watch-maker is rolling-out during the competition.
Hublot initial contract with FIFA covered South Africa (2010) and Brazil this year. In order to maintain its commitment to the round ball, Hublot extended the contract towards Russia in 2018 and Qatar in 2022. It will be a 12 years engagement, which is more than honorable.
In order to materialize Hublot passion for football, the Swiss brand launched a special watch in partnership with the king of players: Pélé himself.
Welcome to the Hublot Palace in Rio de Janeiro
If you know Hublot, you already know that they never do things half-way. Either they completely embrace the project or they do not work on it. For the worldcup in Brazil, Hublot literally moved its team to Rio. They chose one of the best addresses in Rio city-center, Copacabana. The main idea was to privatize a place in which fans, customers and Hublot employees could meet and live the full experience. To do so, they privatized an entire Hotel facing the famous Copacabana beach. The Orla Hotel became then the Hublot Palace.
The Orla Hotel is a 130 rooms establishment with an amazing roof top. There is a pool and a breath-taking sight-view. In one side you can see the sea and the beach, in the other side a great vision of Rio, the city of wonders.
Hublot did not only booked all the rooms, they started by changing the name of the building by adding a “Hublot Palace” in the front. Then, they redecorated the main halls, meeting rooms and corridors with Hublot color and design codes.
The roof top got a special treatment as they installed long and friendly tables and 2 large screens. These allow guests to share a nice moment while watching their preferred game on TV.
And the show does not ends on the final whistle of the referee. The after-match party beats the vibes all night long and great DJs rhythm the evening with cool tracks. Prestigious guests, rock stars and football players join the Hublot Palace to enjoy a cool moment.
Loyal to its engagements, Hublot invited Les Vins Vaudois organization to join them during this event in Rio. In deed last month, Hublot announced a Swiss partnership between the watch-brand based in Nyon and Les Vins Vaudois (Vaud Wine association). This allows both brands to represent Switzerland abroad and shine like 2 super stars of the Leman lake region. Of course, all the wine served at the Hublot Palace is Swiss wine from Vaud. It is a very clever partnership.
Hublot “team” of watches for the worldcup. Goal!
The story of Hublot in Brazil is not only about the Hublot Palace. It is also a selection of 3 amazing Timepieces, all featuring the worldcup bia design and functionality.
Hublot Big Bang Unico Bi-retrograde Chrono King Gold Carbon
This amazing timepiece is basically the official watch of FIFA’s worldcup. It is based on a Hublot Big Bang with an exclusive bi-retrograde chrono. This is a very unique complication completely aligned with a football match.
Only some happy few will be able to have one as only 100 pieces were produced.
The self-winding Hub1260 movement presents itself with a central column wheel chronograph and a bi-retrograde function.
Hublot Big Bang Unico Bi-retrograde Chrono Ceramic Carbon
This version of the Big Bang Unico has a complete set made in black ceramic. It allies technicality, innovation and reliability. Only 200 pieces were produced worldwide, so it is a very limited edition.
The black carbon ceramic case dresses with an amazing carbon fiber layered on an anodized black aluminum for a very black tie look. The movement is the same as the Gold version here above, the Hub1260 self-winding movement.
Hublot Classic Fusion King Gold
Last but not least in the official WorldCup selection, there is the Hublot Classic Fusion in King Gold. This monochrome look reminds the WorldCup trophy and makes it very elegant thanks to the precious details of a polish satin finish 18k King Pink Gold. 6 H shaped titanium screws sign the bezel of this watch.
Another important detail of design is the King Gold applique of the WorldCup logo at 3 o’clock. The small second hands is positioned at 7 o’clock which definitely gives an unique look to this timepiece. Inside this amazing creation you will find the Hublot Hub1301.4 manual winding movement with 2.9mm and a power reserve of 90 hours. The black Alligator strap finishes the look of it with a lot of elegance and masculinity.
Hublot Loves Football website, best practice
To cover the event and to give to Hublot and Football fans a place of reference, the Swiss watch-maker created a dedicated website in which you can find everything you need to know. The address is:
Hublot asked the Geneva agency Details.ch to build the website. Full multi-devices compatible, at Luxuryactivist we were pretty impressed by the user experience on mobile. Details.ch are not at their first project. They are probably one of the best agencies in Suisse Romande allying watch-making, digital expertise and mobile first thinking. As we know, Hublot only work with the best.
You can also follow Hublot adventures via Twitter @Hublot so you will not miss a single event or action at the Hublot Palace.
Hublot loves Football, we love football, so we love Hublot.
Info sourced at Hublot official website and communication release, Details.ch website, wikipedia, Tripadvisor. All content is copyrighted with no reproduction rights available.