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Carl F. Bucherer, the Swiss Watch luxury retailer, will open next year a 2,200 m2 Flagship store in the heart of Paris in France. Their aim: to internationalize their Brand and be visible to international markets. Paris is the most visited capital of the world. Millions of tourists each year come to the french city. Having a Flagship store in Paris is probably one of the best showcases you can imagine for luxury.


According to the Brand, the huge flagship store will be located in the exact location of Old England store (they have already closed down). It is situated on the 9th district between Opera and La Madeleine at Boulevard des Capuccines n.120. It is in the true heart of the high touristic area, close by the parisian department stores like Le Printemps and Galeries Lafayette, Garnier Opera, Vendôme Place, etc…

It will be finally a swiss story as the building belongs to Richemont. The Swiss luxury group used the fact that the contract of the current tenant comes to an end in order to reposition the store towards luxury and watch making.
Many Brands have already accepted to be present there in the new store:

  • Rolex
  • Piaget
  • Breitling
  • Swatch Group
  • Chopard
  • TAG Heuer
  • Baume & Mercier
  • Longines
  • Gucci

The store will also present all products from watch brands which have been working for several years with the luxury retailer. It is a sign of trust and longterm partnership. Of course, Carl F. Bucherer will also present their own models as they also manufacture beautiful Timepieces. Opening date: beginning of 2013.

Do you know Carl F Bucherer ? No? Follow the guide here…

Carl Friedrich Bucherer opened his first watch and jewelry store.

Carl Friedrich Bucherer launched his own Art Deco-style ladies watch collection under the name C. Bucherer. He was one of the first manufacturers to focus on the wristwatch, then still revolutionary for its time.

Around 15,000 highly precise, certified chronometers were leaving Bucherer’s workshop each year, placing the brand among the top three most important Swiss chronometer makers.

The company took part in the Swiss consortium of ten Swiss watch manufacturers established for the development and production of the first quartz movement for wristwatches, the Beta 21.

The brand was repositioned under the name Carl F. Bucherer and the Patravi Chronograph GMT was launched internationally. In Lengnau, near Biel in Switzerland, Carl F. Bucherer inaugurated a new watchmaking workshop and founded a subsidiary in Hong Kong.

Independent workshops for research, development and production of Manufacture calibers and modules for additional functions was established in Ste-Croix, Switzerland. Carl F. Bucherer expands its distribution network with offices in Japan.

 Today, Carl F. Bucherer represents 1,200 employees, 26 stores in Switzerland, Germany and Austria. New stores opening happened in the past 2 years in Asia (e.g.: Beijing).

Here a short video about the luxury watch retailer and manufacturer:


As you can imagine, it will be the biggest Flagship store for watches in the world. 2,200 m2 divided in 3 floors. An interesting point is the gentlemen war between LVMH and Richemont. In deed, after the purchase of Bvlgari by LVMH, seen as the anti-Cartier of Richemont, now the swiss group will place all its brands in the heart of LVMH homeland. Interesting isn’t it ? Of course, the most interesting idea remains the positioning of Carl F Bucherer as a Retailer and a Brand. According to the website, Mr. Sascha Moeri, current CEO of Carl F. Bucherer, explained at the end of last year that:

“Bucherer opens the worldwide largest watch store in Paris. We are pleased to inform you that Bucherer will open its newest and largest watch and jewelry store in Paris at the beginning of 2013. The new store spans 2,200 m² over three floors ! Watch enthusiast will find a high-class selection of the most famous and prestigious brands in an exclusive atmosphere. The new Flagship store will be located on 12, Boulevard des Capucines, close to the famous Place Vendôme, the opera and the world-renowned department stores. Opening in Paris is a milestone in the history of Bucherer and we are delighted to be with the new store at the heart of the world capital of luxury. Bucherer had numerous requests from consumers in France, and is pleased to be in Paris to showcase our products and to serve our French and international customers. ”

While economic crisis is bursting out all over the world, we can see that the Watchmaking industry has a strong and good health. This year Baselworld shown that the watch business is in a real good shape. While Fashion, Cosmetics, Jewelry is suffering from the crisis, the watch industry is going over the roof!

Pictures of the new Flagship store will follow. In the meantime, do not hesitate to connect to the official Brand website for more information:

Watch out!

All information sourced from official Brand communiqué,, Images are copyrighted with no reproduction rights available.