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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Top 5 Fragrances to Wear This Summer and Feel Absolutely Irresistible

Luxury José Amorim -
There is something about summer that awakens the senses. The heat clings to your skin like silk, the breeze carries whispers of citrus and suncream, and your body hums with a quiet...

The return of silent ultra-luxury: why are logos disappearing?

Blog José Amorim -
In a world where conspicuous consumption has long dominated the luxury landscape, a new trend is emerging with a vengeance: that of silent ultra-luxury. This movement, which favours discretion and subtle elegance...

Summer in Radiance: CHANEL Beauty Must-Haves for a Perfect Holiday Glow

Beauty José Amorim -
CHANEL Beauty must-haves begin with the art of travelling light. Summer is not just a season. It is a mood, a scent, a soft caress of light on bare skin. It is the...

Timeless Elegance Reinvented: CHANEL Fall-Winter 2025/26 Haute Couture Triumphs in Paris

Fashion José Amorim -
Paris Haute Couture Week 2025 took place from July 7 to 10, bringing together over 80 fashion houses and attracting approximately 600 professionals to the Grand Palais and Musée des Arts Décoratifs....

De Araguaína a Montreux: como ANAVITORIA está reinventando o pop brasileiro para uma nova geração

On the spot José Amorim -
(English version here) ANAVITORIA, quem? Há algo no ar do Brasil. Algo rítmico. Algo atemporal. Há mais de um século, o mundo afina os ouvidos para escutar o som que vem daqui. Um...

From Araguaína to Montreux: Why ANAVITORIA Is Redefining Brazilian Pop for a New Generation?

Luxury José Amorim -
(Versâo em Português) ANAVITORIA who? There is something in the Brazilian air. Something rhythmic. Something timeless. For more than a century, the world has tuned its ears to the sound of Brazil. It...

Verbier Festival 2025: A Peak Classical Experience in the Heart of the Alps

Music José Amorim -
Discover the Verbier Festival 2025. A thrilling programme of world-class classical music in the Swiss Alps from 16 July to 3 August.

Luxury market: how Switzerland attracts the ultra-rich

Blog José Amorim -
The luxury market is undergoing an unprecedented transformation, and Switzerland is positioning itself as a preferred destination for the ultra-rich. With its breathtaking Alpine scenery, elegant cities and exceptional lifestyle, the country...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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