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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Victoria Beckham: The Fashion Brand Redefining Modern Elegance.

Fashion José Amorim -
It is a rare feat in fashion when a celebrity-turned-designer transcends the industry's scepticism and carves out a serious luxury brand. Victoria Beckham has done precisely that. Once dismissed as a fleeting...

Denim Look: The Obsession That Never Dies

Fashion José Amorim -
The denim look is not simply a garment. It is a cultural obsession that refuses extinction. Worn by miners, rebels, aristocrats, artists, club kids and runway aristocracy, it has been buried countless...

Sensational Comeback: Taylor Swift’s The Life of a Showgirl Set to Sparkle

Music José Amorim -
Taylor Swift’s return to the studio magic feels nothing short of epochal. Her new album, The Life of a Showgirl, is poised to be a defining moment in what has already been...

Interview avec Sylvie Legastelois, Directrice de la Création Packaging & de l’Identité Graphique des Parfums/Beauté CHANEL.

On the spot José Amorim -
(English version here) Le lancement de BLEU DE CHANEL L’EXCLUSIF s’accompagne d’un flacon pensé en dialogue étroit avec le parfumeur Olivier Polge. Travaillé « comme un extrait féminin », avec une intensité rare...

Interview with Sylvie Legastelois, Director of Packaging Creation & Graphic Identity at CHANEL Parfums/Beauté

Iconic Voices José Amorim -
Sylvie Legastelois on BLEU DE CHANEL L’EXCLUSIF: an inkwell bottle, the spiritual power of blue, and how form mirrors the fragrance.

Interview avec Olivier Polge, Parfumeur Créateur de la Maison CHANEL

On the spot José Amorim -
(English version here) Olivier Polge est le quatrième Parfumeur Créateur de la Maison CHANEL, fonction qu’il occupe depuis 2015. Il dirige le Laboratoire de Création et de Développement des Parfums en conjuguant vision...

Interview with Olivier Polge, In-House Perfumer Creator at CHANEL.

Iconic Voices José Amorim -
(Version Française ici) Olivier Polge is the fourth In-House Perfumer Creator at CHANEL, a role he has held since 2015, guiding the Laboratory of Fragrance Creation and Development with a blend of artistic...

BLEU DE CHANEL L’EXCLUSIF The ultimate blue unveiled.

Luxury José Amorim -
CHANEL presents BLEU DE CHANEL L’EXCLUSIF as the ultimate expression of a modern classic, a concentrated vision that extends the BLEU universe with precision and intent. For CHANEL, a fragrance is never...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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