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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Paris Men’s Fashion Week 2025: Power Moves, Provocations & New Gods.

Luxury José Amorim -
From Saint Laurent to Vuitton, discover what Paris Men’s Fashion Week 2025 has in store: provocative shows, bold debuts, and creative revolutions.

Cannes Lions 2025: AI, Creators, and the End of the Mad Men Era.

Luxury José Amorim -
Cannes Lions 2025 highlights: AI’s integration, rise of social creators, and why tech giants redefine media. Discover key insights shaping 2026.

Figaret Paris Opens its Doors in Geneva: The French Shirt’s Refined Revolution.

Luxury José Amorim -
Figaret Paris inaugurates its new Geneva boutique, bringing iconic French shirtmaking and timeless elegance to the heart of Switzerland.

Will artificial intelligence kill off traditional craftsmanship?

Blog José Amorim -
Artificial intelligence (AI) is gradually penetrating every sector of our daily lives, redefining the limits of creation and production. While some see this as a promising technological advance, others are wondering about...

Luxury trends: the evolution of online purchasing behaviour

Blog José Amorim -
Luxury trends, from digitalisation to personalised experiences, shaping consumer expectations. The Evolution of Online.

The Hidden Carbon Cost of the Cloud: How Streaming, AI and Data Storage Are Heating the Planet

Green Notes José Amorim -
Streaming, AI and cloud storage have a carbon cost we rarely see. Discover the hidden environmental toll of our digital habits.

Sisley Paris Reinvents Suncare: Anti-Ageing Meets Botanical Innovation

Luxury José Amorim -
Sisley Paris elevates sun protection with Sunleÿa SPF50+, a luxe anti-aging shield targeting photoaging, glycation, and skin firmness.

The new brands redefining luxury trends

Lifestyle José Amorim -
In an ever-changing world, the luxury trends are constantly reinventing themselves, driven by bold brands that dare to defy convention. The new brands emerging today are not content to simply reproduce established...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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