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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Interview with Sylvie Legastelois, Director of Packaging Creation & Graphic Identity at CHANEL Parfums/Beauté

Iconic Voices José Amorim -
Sylvie Legastelois on BLEU DE CHANEL L’EXCLUSIF: an inkwell bottle, the spiritual power of blue, and how form mirrors the fragrance.

Interview avec Olivier Polge, Parfumeur Créateur de la Maison CHANEL

On the spot José Amorim -
(English version here) Olivier Polge est le quatrième Parfumeur Créateur de la Maison CHANEL, fonction qu’il occupe depuis 2015. Il dirige le Laboratoire de Création et de Développement des Parfums en conjuguant vision...

Interview with Olivier Polge, In-House Perfumer Creator at CHANEL.

Iconic Voices José Amorim -
(Version Française ici) Olivier Polge is the fourth In-House Perfumer Creator at CHANEL, a role he has held since 2015, guiding the Laboratory of Fragrance Creation and Development with a blend of artistic...

BLEU DE CHANEL L’EXCLUSIF The ultimate blue unveiled.

Luxury José Amorim -
CHANEL presents BLEU DE CHANEL L’EXCLUSIF as the ultimate expression of a modern classic, a concentrated vision that extends the BLEU universe with precision and intent. For CHANEL, a fragrance is never...

Disco House The Return of Light in Dark Times

Music José Amorim -
Electronic music has always mirrored the mood of its era. When society turns heavy, dance floors often provide a counterweight of lightness. Right now, as global anxieties deepen and headlines grow darker,...

Labubu and the Collectable Craze Shaping Culture and the Climate.

Luxury José Amorim -
Collectables have always existed, from ancient coins to baseball cards, but today’s phenomenon moves at a different speed. Limited runs, constant novelty, and character-driven storytelling travel globally in seconds thanks to social...

Miss Monique Takes Over the Techno Renaissance with Her Melodic Mastery.

Iconic Voices José Amorim -
Discover how Miss Monique fuels techno revival with hypnotic beats, fearless production and a global rise shaping the future of electronic music.

Victorinox Unveils the DAMAST LIMITED EDITION 2025: A Masterpiece of Swiss Precision and Design

Design José Amorim -
Each year, Victorinox reaffirms its legacy as a symbol of craftsmanship, precision and enduring design. With the launch of the DAMAST LIMITED EDITION 2025, the Swiss heritage brand unveils more than just a...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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