José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Top 10 preferred luxury cars in Switzerland: Porsche is leading. 

Switzerland is the land of super millionnaires. More than 303 families in Switzerland have a total revenue of more than 100 million CHF. 122 of those families are billionnaires. So the luxury market in Switzerland is quite high. One of the leading segments of this market is luxury cars. Here is the top 10 most preferred luxury cars in Switzerland by number of cars in circulation...

Beauty Routine for Men, The Essentials. 

Very often, men struggle with their beauty routine. Either we have no time for anything more than the basic hygiene or we will take hours treating ourselves. At the end, we do...

Victorinox Swiss Army for Her Eau Florale – Fresh and joyful.

Victorinox is based in the heart of Switzerland and this specific location allows the Swiss brand to be inspired by the surroundings. The Swiss Alps is an amazing scenery with natural outstanding...

Friday Chronicle #30: What is Luxury? From paganism to consumerism

Luxury is a very universal concept that has been part of humanity and civilisation for centuries. It is a very complex definition that has been evolving century after century. Luxury has determined...

Rituals Cosmetics opens a new store in Lausanne

Beauty brands are not only a product provider, they participate to your beauty routine, which means they create self-indulgent moments for you. With Rituals Cosmetics, the philosophy tends to generate happiness that...

Sisleÿa l’Integral Anti-âge Eye and Lip Contour Cream

It is said that "our eyes are the mirror of our souls". It is also said that our eyes are witnesses of our lives, which means they tell our lives. So we...

The age limit to (still) be a blogger

You can call them bloggers, influencers, social media beasts, the new celebrities are not top models, singers or movie stars, they are from the web. Some of them are young, others are...

Victorinox Wine Master, the unboxing.

When you have a nice bottle of wine, nothing more annoying than not having a perfect tool to open it. Fine wine deserves a tool that was created with perfection. That is...

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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