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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

Luxury José Amorim -
The luxury industry is completely redefining its scope right now. From the explosion of internet and specially Social Media, Millennials being so radical in terms of choices and a new luxury culture...

Exclusive Interview – Nadja Axarlis, Founder of FUZZ

Iconic Voices José Amorim -
The brand FUZZ is created in 2016 by Nadja Axarlis. She works first as a buyer for the famous Swiss department store Bongenie Grieder, which is why she knows the needs of...

Aura Mugler… only Mugler would dare. Full Review.

Beauty José Amorim -
There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new...

Fuzz (and not Fur) – Luxury with ethics.

Fashion José Amorim -
Wearing fur is nowadays a very sulfurous topic to talk about. Animal rights defenders will make you feel guilty to buy a fur coat as you might not have thought about the...

Roland Garros – Key numbers and new projects

Events José Amorim -
Roland Garros is starting this weekend. The Tennis French Open is one of the most prestigious world tournaments. It is part of the major 4 grand slams: Australian Open Us Open Roland...

EMYUN, the elegant sport outfit designed in Switzerland.

Fashion José Amorim -
In general when you are a sportsmen, you do not have much choice in terms of outfit. Either you want to be classy and comfortable and buy Lacoste, or you wish to...

Emmanuel Macron: en Marche but with the right shoes!

Luxury José Amorim -
It has been only a few weeks that the new French President, Emmanuel Macron, was elected. His movement is called "En Marche" which means in French "On the Move". Mr Macron seems...

MP3 is dead for good. A chapter of electronic freedom ends.

High Tech José Amorim -
Friends from the 90's and the early years 2000 be aware that MP3 is dead. In a world in which music streaming erased the "format" debate, it was just announced that the...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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