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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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La Vie est belle by Lancôme, nothing to report…

Beauty José Amorim -
I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême...

Celebrity fragrances, how much?

Beauty José Amorim -
While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment....

Dolce & Gabbana new fragrance video.

Beauty José Amorim -
Dolce & Gabbana is launching via social media a new video to promote their men and women's original fragrances. It was filmed in Sicily in the village of Erice and on beach of...

Victorinox, innovative fragrances for men.

Beauty José Amorim -
Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for...

New Balenciaga Flora Botanica – disappointing

Beauty José Amorim -
It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga - Flora Botanica - it is precisely the case. Basically we cannot understand why...

Zadig & Voltaire Tome 1 La Pureté for him

Beauty José Amorim -
Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him....

Angel by Thierry Mugler, happy 20th anniversary!

Beauty José Amorim -
The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment...

Allure Homme Sport Eau Extrême, disappointing.

Beauty José Amorim -
La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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