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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Fragrance words episode 3, Yann Vasnier

Beauty José Amorim -
Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN...

Fame by Lady Gaga, different for sure…

Beauty José Amorim -
The new Lady Gaga fragrance launch "FAME" is bursting all over the place. It started with an amazing launch event at Macy's New York and continues all over the world. Check here the...

Fragrance words episode 2, Elisabeth de Feydeau

Beauty José Amorim -
Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original...

Fragrance words episode 1, Le Critique de Parfum

Beauty José Amorim -
Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery...

Manifesto, success or not?

Beauty José Amorim -
Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to...

La Vie est belle by Lancôme, nothing to report…

Beauty José Amorim -
I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême...

Celebrity fragrances, how much?

Beauty José Amorim -
While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment....

Dolce & Gabbana new fragrance video.

Beauty José Amorim -
Dolce & Gabbana is launching via social media a new video to promote their men and women's original fragrances. It was filmed in Sicily in the village of Erice and on beach of...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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