The 2 most prestigious prices are Best Feminine and Masculine fragrance of the year. The winners not only get a great buzz but win a advertisinig page in Marie-Claire magazine.
This year, it was the first year that the competition was opened to public votes. So anyone could vote. Were there any differences with the past years…. Oh yeah.
But the big surprise came on the Best Masculine Fragrance of the year. Most of Professionals would vote for Dolce&Gabanna, perhaps Diesel… but the public voted for JAMAIS LE DIMANCHE. Translated into “Never on Sundays. This incredible masculine fragrance belongs to a young and creative brand called Ego Facto. The brand was created last year by creative olfactive guru Pierre Aulas. He dedicated all his young career at the service of the most beautiful brands (Chloe, Balenciaga, Thierry Mugler, Pucci…). After years of olfactive creation in the shadows, Pierre Aulas proposes a collection of 7 fragrances, or should I say 7 egos… Perfumes are about personality and more, about our own Ego. Congratulations to Ego Facto, David defeated Goliath once again. True creation defeated pure marketing… That gives us hope.