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When La Prairie launched the Skin Caviar collection 30 years ago, It has set up the standards for luxury skincare. La Prairie creates a skincare phenomenon with the introduction of Skin Caviar, the first encapsulated delivery system to contain active ingredients sourced from real caviar. It combines all the elements to make a successful skincare range: rare ingredients, scientific know-how, attachment to details, contemporary design and a coherent positionning.


This year, La Prairie pursuits its quest for greatness in skincare by launching a new important product in the Skin Caviar collection. Caviar is synonymous with audacity. It was audacity for La Prairie to enrich skincare with Caviar Extract more than 30 years ago. And it was this audacity that saw the emergence of an icon – Skin Caviar Liquid Lift in 2012. La Prairie’s first gravity-defying serum, Skin Caviar Liquid Lift was conceived as a tribute to the iconic caviar beads of the Skin Caviar Collection. Now, La Prairie reimagines Skin Caviar Liquid Lift, merging the luxury house’s two most potent and advanced caviar ingredients for the first time in one unequalled serum.


La Prairie Skin Caviar Liquid Lift 2020: A Very Powerful Serum

Caviar is probably one of the most astonishing contributions to skincare of the past 30 years. It is an outstanding natural product that is able to support life, and as the scientists at La Prairie discovered, also nourishes and benefits the skin. The precious components of the Caviar are extracted by La Prairie to create La Prairie Skin Caviar incarnations.

Scientists at La Prairie developed Caviar Premier and this complex was designed as a mimetic fingerprint of natural caviar’s chemical composition. The task was not easy and La Prairie team had to use a mix of biomolecules. These are blended with La Prairie’s biomimetic Caviar Peptide that has been designed based on the amino acid sequence of a specific caviar protein. In 2017, La Prairie took Skin Caviar to other highs by launching a new Caviar complex called Caviar Absolute. It is a highly concentrated form of caviar, obtained by using a precise extraction process in order to isolate the two most abundant ingredients in caviar: caviar oils and caviar proteins. The process, developed by La Prairie, includes pressing and centrifugation steps at room temperature to ensure the integrity of such delicate molecules.


The new La Prairie Skin Caviar Liquid Lift 2020 integrates these two caviar complexes in order to create the most powerful serum of the brand and one of the most powerful of the beauty market. The Caviar Premier has a strong lifting power while Caviar Absolute allows volume regaining. In order to complete the formula, La Prarie added its exclusive Cellular Complex. Inspired by Dr Paul Niehans’s pioneering work on rejuvenation conducted at the storied Clinique La Prairie, the Exclusive Cellular Complex gives new life and energy back to the skin. It targets essential cells and components of the extracellular matrix for a rejuvenated appearance.

Skin Caviar story starts with one important element: True Caviar, now Swiss Made.

One of the most important aspects in La Prairie’s formulation is the freshness and quality of utilized ingredients. Not only the selection of the best ingredients are crucial but also the production and extraction needs to follow a precise protocole. In order to guarantee the most preserved quality of the caviar to extract, La Prairie decided to raise a limited number of the best quality sturgeons in alpine waters habitats. The spring water spends months seeping through rocks and therefore undergoes a process of natural filtration, bringing a rich mineralogy of this ancient landscape. Of course La Prairie pursuits a close monitoring of the conditions means these pools are a perfectly balanced environment, ideal for producing the best possible caviar.

The determination of La Prairie to obtain the fresher caviar possible brought them to partner with a Swiss artisanal cultivator that devotes his time, heart and soul to harvesting this unique caviar. Being close to the cultivation area, it allows to dramatically reduce the time between the harvesting and the extraction production. This guarantees an optimal quality of caviar ingredients and brings La Prairie to a higher Swiss Made excellence.


La Prairie Skin Caviar Liquid Lift 2020: A celebration to Life and skincare excellence

Re-imagining the Skin Caviar Liquid Lift was not an easy thing. But La Prairie excels in the art of skincare mastery and always kept faithful to its incredible beauty heritage. The new product features a revisited design that includes the signature cobalt blue vessel punctuated by a sleek silver frame. The new packaging houses in two separate chambers the iconic caviar golden beads in one side and the milky emulsion in the other. There is an activation button on the side of the packaging that freshly blends the two formulations at the user request. The chrome pump diffuses the perfect dose of the delightfully textured serum. Skin Caviar Liquid Lift melts into skin with an immediate signature tensing sensation. Instantly, skin feels lifted. Over time with continued use, skin appears lifted and firmed and elasticity is enhanced. Fine lines and wrinkles are noticeably reduced and volume is restored for a more harmonious look.


With the launch of the new La Prairie Skin Caviar Liquid Lift, La Prairie brings a strong asset in the highly competitive Serums market segment. The new product is by far one of the most powerful serum currently in the market. You can use it every day as a base for your daily beauty routine. You can also apply it in the evening before bedtime as our body will better regenerate the skin while sleeping.

La Prairie is by far one of the most consistent brands over the years. By capitalizing on its heritage, the Swiss brand finds the way to build a bright future made of poetry, luxury and skincare mastery.

José Amorim
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