Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. If you remember, Puig has a great experience in Celebrities fragrances thanks to Antonio Banderas. The spanish actor brings millions to Puig Beauty Group thanks to a challenging distribution and marketing campaign.
Puig believe they can do the same with Shakira. As you know she is the biggest Latino singer in the moment with her 50 million album sold during her career. The new fragrance will be called “S” as Shakira. Experts thinks the sales potential can be big, some talked about 35 to 40 million dollars.
The launching date is september 2010 and we might find the product over more than 10,000 point of sales around the world. I hope she will do the Video herself!