Victorinox eLLa receives the Swiss Packaging Award 2015

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Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.


In 1884, the Swiss pioneer Karl Elsener founded a cutler’s workshop. A short time later, he paved the way for an unparalleled company history by developing the now legendary «Original Swiss Army Knife». In addition to pocket, household and professional knives, today the independent family company Victorinox also produces and sells timepieces, travel gear, fashion and fragrances all over the world. Each product is an expression of Swiss quality and Swiss pioneering spirit.

This “Swissness” has inspired Victorinox to produce a very interesting fragrance range. Multi-rewarded internationally, now it was time to be prophet in its own land, thanks to this amazing Swiss Packaging Award. As you can see the product itself has interesting features. As you can see, there is a dragonne that allows you to hang the fragrance everywhere practical and you can also use it as you grab the fragrance to spray. The most outstanding feature is the incorporated mirror you can find in the center of the fragrance flacon, hidden with a clever mechanism. The flacon also has a clever on-off cap that allows you to protect the fragrance from spraying in your bag while travelling. The rubber dress of the flacon is also an interesting feature as it gives you a great handling, very sensual and protect the flacon glass to break in case it falls in the ground or simply by being inside a luggage during transit.


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This year more than 43 products were sent to the Swiss Packaging Institute. The jury picked up 18 packaging submissions and elected 6. The Public prize was given to Victorinox eLLa as a reward for all the amazing work the Swiss fragrance team has been putting in the creation of this product.

Embrace the world is a perfect tagline for Victorinox eLLa. At home in the world! It’s the most natural thing in the world to embark on a journey to faraway places, explore foreign cultures and as you do, to be overcome by your own openness and courage. Your curiosity is aroused and gives you a new perspective on what’s possible.



TOP NOTE: Kumquat, Fig Tree Leaves, Litchi
HEART NOTE: Ginger, Tuberose, Osmanthus
BASE NOTE: Vanilla, Amber, Rosewood


The fragrance itself is a contrast of natural elements that will not let you insensitive. The first minutes of this olfactory story start with a mouth watering sparkling combination of Kumquat, fig tree and Litchi. Then, the following chapters of our story evolves towards a tremendous white floral spicy bouquet of Tuberose and Osmanthus with a hint of Ginger. The last chapter is a comfortable sensuous bed of vanilla, Amber and Rosewood. The Victorinox eLLa fragrance was developed as a long journey across the world in which the perfumer collected different items from all parts like a precious collection of natural elements. You will be delighted. The name eLLa obviously evokes the great Swiss female explorer Ella Maillart. She was a French-speaking Swiss adventurer, travel writer and photographer, as well as a sportswoman. She was considered as one of the great travelers of the 20th century. If you need to read one book from her, try Forbidden Journey – From Peking to Cashmir (her trek across Asia with Peter Fleming in 1935). You will dream about it for several month.



A feeling of freedom and vitality takes hold of your senses and spurs you on. The new women’s fragrance Victorinox eLLa by Victorinox captures these sentiments and lets them blossom in the form of a seductive mantle of fragrance. The Victorinox eLLa woman has a positive attitude, is upbeat, open and joyously eager to discover things. She dreams of inhaling the scents of fruit, flowers and spices on floating markets in Asia. Victorinox eLLa transports women into a world filled with intense colors and aromas that tantalize the senses. To discover more about this amazing fragrance, visit Victorinox official website:

Embrace the world.



Info sourced at the official communication release by Victorinox. All content is copyrighted with no reproduction rights available. All images are for illustration purposes only. 

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of and is happy to share his passion here.