This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.
As a friendly reminder, Burberry was founded in 1856 by Lord Thomas Burberry. In that year, our modern gentleman-Dandy created his first outdoor outfits for elegant sportsmen. Today the Brand evolved in a tremendous successful story and has become one of the leading luxury brand around the world. We can define Burberry thanks to its authentic british heritage and its globally recognised icon portfolio: the trench coat, trademark check and Prorsum horse logo. Of course, this great success brought a multi category competence: Womenswear, menswear, non-apparel, childrenswear, fragrances and now Make up (finally).
Christopher Bailey, created a classy and yet fashionable collection. He graduated from the Royal College of Art with
a Masters degree in 1994 and later received an honorary fellowship from the College in 2004. From 1994 to 1996 he was the Womenswear Designer at Donna Karan and Senior Designer of Womenswear at Gucci in Milan from 1996 to 2001. He joined Burberry in May 2001 as creative director and became chief creative director in November 2009.
With the new Make up collection, Mr Bailey got his great inspiration from Catwalks and created a high end sophisticated Make up products, revisiting the Nude theme in a more trendy feeling. It is a short range but a complete one. You can find basically:
– Foundation
– Self Tanning pouder
– Eye pencil
– Lipstick
All these products will be sell into the perfect IT vanity. Price range will be between 18€ to 41€. Much cheaper than a Trench Coat 🙂
For the Advertising campaign, the brand has chosen Mario Testino, the famous fashion fotographer and exclusively british models (as very often). The brand chosed Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter. Get “trenchty” this summer.
LA
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