Beauty
Victorinox, innovative fragrances for men.
Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU…
New Balenciaga Flora Botanica – disappointing
It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical…
Zadig & Voltaire Tome 1 La Pureté for him
Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him. I got the opportunity to review the masculine version. The Brand was created in 1995 by Mr. Thierry Gillier, grand-son of André Gillier (co-founder of Lacoste). The Brand name, Zadig & Voltaire, is inspired by the Novel “Zadig, or The Book of Fate” written in 1747 by the…
Sisley opens Flagship counter at Jelmoli in Zürich
Last night, I was kindly invited by Sisley to attend to the opening of their first beauty flagship counter in Switzerland. It is placed in the beauty area of the prestigious luxury department store Jelmoli in Zürich. By far one of the most elegant Department stores in Switzerland, Jelmoli out stands for the location, the brands and the high qualitative service provided. I will definitely make an article about them soon. 2012 is an interesting year for the french beauty…
Angel by Thierry Mugler, happy 20th anniversary!
The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate! Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline. The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than…
Sunleÿa, the after-sun age minimizer by Sisley.
This month, Sisley is launching a new product called Sunleÿa, a new after-sun product with an age-minimizer formula. It will complete the sun care line. Available in all official Sisley point of sales. April represents the start of Spring. So normally the sun gets higher in the sky and finally we are happy to be in café’s terraces and in nice weekend programs. With the arrival of Spring, we also need to think about the sun and to protect our…
Coty Inc. offers to buy Avon for $10 billion.
Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared by Avon’s spokesperson: “At the time, the board concluded, and it still believes, that Coty’s indication of interest is opportunistic and not in the best interest of Avon’s shareholders“. Coty decided to make the offer public as they think it would be at the interest of Avon’s shareholders….
Allure Homme Sport Eau Extrême, disappointing.
La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine side, Chanel always makes us dream. N.5 Eau Première was a beautiful creation and the Exclusive collection is for most of them real wonders. But in the masculine side, creation stopped with Egoiste in 1990. With Allure Homme Sport Eau Extrême, we have a less peaceful sport as…
Ange du Sud, simplicity at its best.
This month, LuxuryActivist is introducing Ange du Sud (South Angel in french), a new cosmetic brand, born in the south of France in Marseille. They provide a short yet interesting range of body products. The brand claims a refined, ecological and natural approach of cosmetics. The Brand was born in 2011 in Marseille, France. The french city is known for its beautiful sea line and an annual sunshine. It is also the land of the traditional “Savon de Marseille”. Marseille soap or Savon…
Sisleÿa for the Body, a luxury experience
This week we got the chance to try the new Sisleÿa Anti-Aging Concentrate Firming Body Care 150ML. It is a new Sisley launch for 2012, coming out in stores this Spring. While winter is here, take good care of your body until Summer arrives! Because we think our bodies are less exposed than our face to daily aggressions, we mostly forget to take good care of it. And Sisley is here to remind us that hormonal changes, lack of physical…
Louis Vuitton Parfums, a new journey.
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs…
Chanel Chance, 3 new videos
Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey… She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old,…
Miss Dior Chérie, Marketing wins…
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful…
Sisley 2012 new exclusive launches – skincare
Sisley Paris is launching in 2012 two very interesting skincare products: Phyto-Blanc Lightening Serum in February 2012 and Sisleÿa Concentré Anti-Age Fermeté Corps in March. SISLEY PHYTO-BLANC INTENSIVE LIGHTENING SERUM During the last ten years, Sisley laboratories seek to deepen the mechanisms of melanogenesis, to understand the pigmentation disorders and to explore the origin of skin radiance. With seven existing products, Phyto-Blanc line now complete its offer with a new serum, consisting of active lightening complex, the most effective ever developed by Sisley laboratories. The new Intensive Lightening Serum fits all kind of skin and all ages. According to the Brand, only…
Lubin, making history in Perfumery
Perfumery is an Art since the ages of times. Some names are for ever connected to Perfumery history and one of them is Lubin. One of the oldest Perfumery houses in the world, still in activity since 1798. Pierre François Lubin founded the company at the end of the 18th century. Very fast, the Fragrance house became one of the most fashionable brands at that time. In deed, by producing scented ribbons, rice powderballs and masks, Lubin seduced women called at…