Reading Time: 4 minutesOk, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
Reading Time: 1 minutescoming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com LA Info sourced at the brand website. All content is copyrighted with no reproduction rights available.
Reading Time: 2 minutesAfter the very beautiful and successful launch of Balenciaga Paris, the new Fragrance of Balenciaga, now the brand has “Beauty Ambitions”. They are launching 3 products under a very timeless luxury theme: Black & White.
Reading Time: 1 minutesShakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.
Reading Time: 2 minutesIt is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.
Reading Time: 2 minutesThis summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.
Reading Time: 1 minutesDavidoff is back with a new fragrance: Champion. We are the champions my friend…. Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.
Reading Time: 1 minutesIt is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?
Reading Time: 2 minutesFinally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
Reading Time: 2 minutesIt is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do…
Reading Time: 2 minutesMAC launched in 1994 a program called VIVA GLAM. This program has the aim to support women, men and children living with AIDS. Each edition of this special MAC product has been successful over the years. The 2010 edition sees two new products limited editions.
Reading Time: 2 minutesToday, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
Reading Time: 3 minutesBrands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper… Others have a clear strategy behind.
Reading Time: 2 minutesWe know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
Reading Time: 1 minutesHere check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?