Reading Time: 2 minutesWe know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
Reading Time: 1 minutesHere check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?
Reading Time: 1 minutesAfter introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?
Reading Time: 2 minutesLa Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Reading Time: 3 minutesMartin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.
Reading Time: 1 minutesFergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
Reading Time: 1 minutesAmerican Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume.
Reading Time: 1 minutesHere is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis
Reading Time: 1 minutesIn June 10th 2010, the Perfumery world will vote for the 2010 USA FiFi awards, the equivalent of Oscars for perfumes.
Reading Time: 2 minutesLast week in France, there was the french perfumery Oscars,previously called FIFI awards (and still in other countries) and now Prix du Parfum. Surprises came from public votes!
Reading Time: 1 minutesthe Oscar for the best perfumes of the year… coming soon in April.
Reading Time: 1 minutesChanel has given carte blanche to Martin Scorsese
Reading Time: 2 minutesIf we say Balenciaga is a very chic, timeless brand, we can not agree more.