Reading Time: 1 minutesIt is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one?
Reading Time: 2 minutesFinally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
Reading Time: 2 minutesIt is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do…
Reading Time: 2 minutesMAC launched in 1994 a program called VIVA GLAM. This program has the aim to support women, men and children living with AIDS. Each edition of this special MAC product has been successful over the years. The 2010 edition sees two new products limited editions.
Reading Time: 2 minutesToday, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
Reading Time: 3 minutesBrands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper… Others have a clear strategy behind.
Reading Time: 2 minutesWe know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
Reading Time: 1 minutesHere check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?
Reading Time: 1 minutesAfter introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?
Reading Time: 2 minutesLa Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Reading Time: 3 minutesMartin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.
Reading Time: 1 minutesFergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
Reading Time: 1 minutesAmerican Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume.
Reading Time: 1 minutesHere is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis
Reading Time: 1 minutesIn June 10th 2010, the Perfumery world will vote for the 2010 USA FiFi awards, the equivalent of Oscars for perfumes.