Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.
Discover one of the most interesting alternative perfumery brands called Ineke Perfumes. Her Fragrance collection is called an “Alphabetical collection of Perfumes”; In french: Un Abécédaire de Parfums. It reveals the aim for these fragrances to be, in a way, simple to be understood and yet interesting storytellers.
Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.
this week I tried the new Sisley Cosmetic product for men: SISLEŸUM. As I explained in a previous post, Sisley is launching their first Global Revitalizer to fight skin aging process.
The french Phytocosmetology House Sisley launches this month Sisleÿum for Men.
Philippe d’Ornano, General Manager of Sisley explains they made a lot of studies about Men’s skin specifications. He explains on the brand website that Sisleÿum is a very global product.
Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and…
Last thursday, Giant Procter & Gamble announced the renewal of their current licensing agreement for the worldwide production, sale and distribution of fine fragrances under the Gucci brand. Yes, behind the scenes of the Gucci beauty brand sits the giant of Marketing: P&G.
After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first “chapters” give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com LA Info sourced at the brand website. All content is copyrighted with no reproduction rights available.
After the very beautiful and successful launch of Balenciaga Paris, the new Fragrance of Balenciaga, now the brand has “Beauty Ambitions”. They are launching 3 products under a very timeless luxury theme: Black & White.
Shakira is the next Celebrity with a fragrance. She signed a multimillion dollar contract with the Beauty Group Puig. The new fragrance will be called “S” as Shakira.
It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.
This summer, Burberry fans will be glad. It will be the birth of Burberry Beauty. A full Make up collection, based on the refined taste of Christopher Bailey, the Brand Artistic Director.
Davidoff is back with a new fragrance: Champion. We are the champions my friend…. Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.