Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper… Others have a clear strategy behind.
We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES
Here check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?
After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?
La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Martin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.
Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
American Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume.
Here is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis
In June 10th 2010, the Perfumery world will vote for the 2010 USA FiFi awards, the equivalent of Oscars for perfumes.
Last week in France, there was the french perfumery Oscars,previously called FIFI awards (and still in other countries) and now Prix du Parfum. Surprises came from public votes!
the Oscar for the best perfumes of the year… coming soon in April.
Chanel has given carte blanche to Martin Scorsese
If we say Balenciaga is a very chic, timeless brand, we can not agree more.