Beauty

Marc Jacobs Big BANG….

Marc Jacobs Big BANG….

It is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do…

MAC Lipstick Viva Glam with Lady Gaga

MAC Lipstick Viva Glam with Lady Gaga

MAC launched in 1994 a program called VIVA GLAM. This program has the aim to support women, men and children living with AIDS. Each edition of this special MAC product has been successful over the years. The 2010 edition sees two new products limited editions.

And Mugler goes for Womanity Perfume

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.

Womanity by Thierry Mugler… a new era?

Womanity by Thierry Mugler… a new era?

Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper… Others have a clear strategy behind.

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES

Who said guys do not talk about fragrances?

Who said guys do not talk about fragrances?

Here check this video about a young guy who make regular reviews about fragrances… isn’t it that incredible?

Dior J’Adore new advertising, back to roots?

Dior J’Adore new advertising, back to roots?

After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?

Ambre Nuit, and Dior makes it again just sublime

Ambre Nuit, and Dior makes it again just sublime

La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.

Maison Martin Margiela… untitled and unrated…

Maison Martin Margiela… untitled and unrated…

Martin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.

Fergie runs for Avon… Outspoken Eau de Parfum

Fergie runs for Avon… Outspoken Eau de Parfum

Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!

Jennifer Aniston… LolaVie

Jennifer Aniston… LolaVie

American Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume.

Rouge Coco, the Making off with Vanessa Paradis

Rouge Coco, the Making off with Vanessa Paradis

Here is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis

USA FiFi Awards… stay tuned.

USA FiFi Awards… stay tuned.

In June 10th 2010, the Perfumery world will vote for the 2010 USA FiFi awards, the equivalent of Oscars for perfumes.

France Prix du Parfum 2010… some surprises!

France Prix du Parfum 2010… some surprises!

Last week in France, there was the french perfumery Oscars,previously called FIFI awards (and still in other countries) and now Prix du Parfum. Surprises came from public votes!

Who will have the Fragrance Oscar in France ?

Who will have the Fragrance Oscar in France ?

the Oscar for the best perfumes of the year… coming soon in April.