Beauty
Kenzo World – the new fragrance with a blast!
If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. For this daring project only the inventive mind behind Being John Malkovich could nail it. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. It is modern, elegant and with a high dose of daring. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by…
Friday Chronicles #24: The Duty free business and how to send fragrances to hell
The fragrance industry is a a strong segment of the luxury business. In the world, it represents USD 36.6 billion which is 16.8% of te total luxury market. One dynamic area of business in fragrances is the Duty Free activity. People travels more and more and the Duty Free activity increases exponentially year after year. From a very exclusive offer to the mass-market of fragrances, today’s Duty Free experience is overwhelming, aggressive, discount oriented and based on the race for new launches. Welcome to fragrance hell! The economic crisis since 2009 dragged the Fragrance market to the darkest sides of cheapness Since 2009 the economic crises pushed several fragrance brands to review their strategy. Launches were reviewed and each dollar invested was spent carefully. There are very low risk-takers and all the launches seem to adopt a safe mode: Pink and Gold for women Blue and grey for men Floral…
Les Parfums Louis Vuitton, and the journey continues
Probably the most awaited fragrance launch has finally arrived. Louis Vuitton revealed their new fragrance collection, carefully crafted by Jacques Cavallier Belletrud the in-house Master Perfumer. A contemporary collection of seven fragrances that completely translate the spirit and the philosophy of Louis Vuitton’s creative universe. From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of emotions. It is definitely the luxury news of the month! Named Maître Parfumeur of Louis Vuitton in 2012, Jacques Cavallier Belletrud traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. Each fragrance he created starts with an emotion,…
3 Beauty Secrets For Men: The Perfect face.
Every morning it is the same struggle: how to take care of your skin and still keep things time efficient. As a man, your face is your visit card and year after year you need to take care of it. Naturally men tend to spend less time on beauty routines. In the morning every second counts, generally taken by shower and coffee! In order to help you keep things efficient, here are the 3 essential gestures you need to do and how. 1- Exfoliating your face: the essential gesture that every man forgets Your skin is the largest organ on your body, made up of several different components, including water, protein, lipids, and different minerals and chemicals. If you’re average, your skin weighs about six pounds. It’s job is crucial: to protect you from infections and germs. Throughout your life, your skin will change constantly, for better or worse. In…
Aesop Geranium Leaf Body Cleanser: must have.
Aesop is an amazing brand with best-in-class products. This month we are highlighting one of the brand’s best seller: the Geranium Leaf Body Cleanser. Cleaning your skin is one of the basic beauty rituals you can do. Aesop became expert in different beauty treatments, cleaning is a best-selling area. With the Geranium Leaf body cleanser, Aesop gently removes grime, banishes odour and leaves skin beautifully scented and refreshed. Its formula finds the perfect balance between a perfect cleaning and the respect of your skin nature. The Formula, nicely done The basis of the formula is an interesting balance between the Sodium Laureth Sulfate and the Coco-Betaine. The first is an efficient detergent that will work in the cleaning part and the second a gentle soft ingredient (coconut oil based). Both together make a perfect structure to support the rest of the formula. As ingredients are one of the brand’s strength,…
Top 6 best Spas around the Leman Lake in Switzerland.
Switzerland has a longtime heritage of cosmetics and beauty treatments. Several Swiss and International brands produce their beauty products in Switzerland. Luxury tourism is a big activity and especially around cities like Zürich and Geneva. The entire country breathes well-being and you can find amazing locations for beauty spas. Luxury Hotels are playing in 2 areas in order to differentiate themselves from competition. The first area is to capitalize on the traditional architecture of their building and the second one is their Spa. In the past 5 years, the biggest trend is the well-being area. It goes from the traditional fitness area to different swimming pools, massage cabinets, hammam, sauna and other water parcours. At LuxuryActivist we decided to rank our top 6 best Spas around the Leman Lake, mostly are located in beautiful and amazing hotels. Richemont Geneva, The Spa by Sisley This is probably one of the best spas…
4 Ways to Get Silky Smooth Skin
Every woman wants the smoothest, silkiest skin possible but it seems like no matter what they do or how hard they try, their skin just seems to get rougher and drier. Actually, according to board certified dermatologist, Dr. Jessica Krant, that may be the problem. Women just try too hard and in so doing will do more damage than good. If you are looking for the silkiest smoothest skin imaginable, here are great four ways for you to have the skin of your dreams. 1. Avoid Over Washing and Harsh Soaps Most women are laboring under the impression that they need to scrub their face several times a day. This could be the most worst move they can make if the silky smooth skin they are looking for is on their face. Dr. Krant says that the market is flooded with all kinds of anti-aging products that dry the skin…
4 Ways to Care for Your Beard
Due to the fact that the hair that is on your face is much different from the hair on your head, it comes with its very own set of instructions. Beards are trendy at the moment, but only when they’re well cared for. No one likes to look at a scraggly, scruffy beard with food stuck in it after all! If you are considering, growing a beard for the first time, here are four tips that will help you keep your bead in the best shape possible. Color with Care If you find that the hair in your beard is graying, or you have a beard that is a vastly different color to the hair on your head, you may want to consider coloring it. If either of these apply to you, it’s vital that you take the time to find a specialized dye for the job. When you have…
Minimalist Makeup: Cosmetic Tips to Make You Look Makeup-less
As a child you probably watched your mother put on makeup. The process looked elegant, sophisticated and grown up. You longed to brush and shade your face in the same manner, but when you bravely decided to give it a shot yourself, the result was not the flawless, beautiful look your mother got. It was more of a heavy-handed, circus clown nightmare. The lesson learned here? Less is more. Modern stylists and makeup artists know that the key to gorgeous makeup is making it look like you are not wearing any. To do this, there are three rules: moderation, tone matching and accentuation. Moderation When choosing the right foundation, keep moderation in mind. Find one that is light and effective with only one application. Multiple layers clump and spread unevenly, making your makeup obvious. BB or CC creams are excellent tools to add to your cosmetics bag as they serve as…
Shine Bright Like the Stars: Skincare Tips from Celebrity Dermatologists
As a celebrity, you’re expected to carry yourself to a certain standard. But how do they do it? Beauty Tips from the celebrities themselves.
Victorinox eLLa wins 3 prizes at the Worldstar awards
Victorinox, the makers of the Swiss Army Knife, has been very successful in product diversification and one of their success stories is Fragrances. This month, Victorinox eLLa EDT won 3 prizes at the Worldstar awards against competitors like Armani. Congratulations to the Victorinox Fragrance team who has been innovating year after year. In the presence of Matthias Seyfang, CEO of Victorinox Fragrances, the World Packaging Organization delivered 3 awards for the latest Female fragrance of the brand. 1) Health & Beauty 2) Luxury 3) Marketing The competition received 293 product entries from 35 countries with competitors like Giorgio Armani (male fragrance „Gio Blue“), Kellogg’s or Lipton Ice Tea. For the very first time the WorldStar Packaging Organisation gave 3 awards to a packaging, which is a special honor to Victorinox. Already in 2015, Victorinox eLLa got the Swiss Awards for Best Packaging delivered by the Swiss Packaging Institute. Victorinox fragrances is a long success…
Louis Vuitton is launching its fragrance activity in September 2016. At last!
Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was almost 10 years ago. At that time, everybody would say that Louis Vuitton did not need a brand territory extension such as fragrances. The context at that time tend to push certain brands to a massification of their offer, and fragrances represented for some of them a way to reach critical mass. Obviously Louis Vuitton was far away from this journey. During the years, the “Louis Vuitton fragrance project” came to the surface of news a couple of times without much to say. 2006 was the first step for LVMH to set the level expected for such challenging project. They hired François Demachy, former technical perfumer at Chanel. With his know-how and mastery of raw materials, LVMH would…
Sisleÿa l’intégral Anti-Âge by Sisley
In 1999, Sisley launched Sisleÿa Global Anti-Aging and it was a true revolution on the market. It was the first time a beauty brand would have a global approach against the aging natural process. This was possible thanks to the clever idea of improving the cell environment rather than the cell itself. Sisley needed 10 years of intense research more than 50 active ingredients and a innovative concept that brought Sisleÿa to become a world wide best-seller. In 2016, 17 later, Sisley reinvents Sisleÿa Global Anti-Aging to become the new Sisleÿa L’Integral Anti-Âge. Why this evolution? Sisleÿa does not only fights the visible signs of aging (natural process and external conditions) but now it also includes a way to fight the causes related to behavioral aging. Basically, all the choices we do (smoking, alcohol…) the stress at work, over-exposure to the sun, etc, etc… are also major causes of aging….
Pick Your Favorite Flower Scent
Flowers! When you just hear this word it brings you joy in heart and smile on face! Their beauty is beyond expression. What makes them special and close to heart? The power of tender flowers is that it not only looks beautiful but also beautify the surrounding. When a bouquet of flowers is placed in the room their fragrance spreads everywhere. So while choosing flowers for the décor of your room or garden it is imperative that they smell heavenly too! The sensory appeal of flowers can bring new dimension to anyplace where they are kept. According to the science of smell, the scent of flowers can trigger every emotion! Yeah! You can feel nostalgic, joyous and feel close to some memories. To make your special ones feel special. Flowers are the best option. The point to consider here is nowadays the online florist or many other florists give you…
Boy Chanel, the ultimate love story by Gabrielle Chanel
Chanel is definitely one of the leading luxury brands in the world, representing the ultimate French luxury house. In fragrances, the brand has the iconic Chanel N.5 that has marked the history of the fragrance industry. Chanel has also an amazing fragrance line called “Les Exclusifs de Chanel”. It represents a series of amazing fragrances, all connected to the history and heritage of Chanel. It is a materialization of the spirit of Coco Chanel. This fragrance collection picks up both forgotten classics of the brand, like Gardenia, Cuir de Russie or Bois des Iles, as well as new original creations. This range is primarily a showcase to give a very luxurious and haute-couture style to fragrances. While Chanel makes its business with Chanel N.5, Coco Mademoiselle or Allure, the French luxury house pleases themselves with Les Exclusifs. This year they are launching Boy Chanel and this is our Fragrance review. Gabrielle…