Beauty

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Reading Time: 3 minutesValeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg  will hook you in this new story immediately. The relay is complete…

Sisley Eau du Soir 2015 Limited edition, wild and chic

Sisley Eau du Soir 2015 Limited edition, wild and chic

Reading Time: 3 minutesFor the past 13 years, Sisley has always meet all fans expectancies in Christmas by launching each year a new Eau du Soir Limited edition. This year, the iconic flacon dresses Savannah style. Exquisite elegance for an amazing limited edition. Only 8’000 units in the world and LuxuryActivist was able to get one. Eau du Soir, an amazing rendez-vous with exceptional elegance. Scent of a large olfactory contrasts wealth, Eau du Soir gradually reveals subtle notes of a perfect balance between freshness of citrus notes, the sensuality of floral notes and chypre, intensity amber notes and musk . Since its launch in 1990, Sisley Eau du Soir conquered the heart of thousands of women all over the world. From 2003 until today, Sisley brings the magic of Christmas to Eau du Soir. Every year, the French beauty brand reveals a new limited edition for the Holiday season. It is an…

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Reading Time: 7 minutesEvery Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless Vampire Killers? Well welcome to the ball. The fragrance industry, breaking to the Castle With more than 400 new product launched every year, the Fragrance industry is probably one of the most segmented markets in the world. This means that with less than 2% of market share you are a leader. The most challenging part of such a segmented market is to last. Indeed, from those 400 products launched, only…

La Prairie cellular eye essence platinum rare

La Prairie cellular eye essence platinum rare

Reading Time: 6 minutesLa Prairie is the ultimate luxury skincare brand. The Swiss brand is one of the worldwide leaders in selective skincare, renowned for the scientific integrity of its products and its unparalleled commitment to perfection. This fall La Prairie is launching a new extraordinary product called Cellular eye essence platinum rare.  It will complete the Platinum collection. La Prairie is a top Skincare brand and each of its products is worth the price you would pay for them. La Prairie, a story of cutting edge luxury and perfection La Prairie has an amazing heritage to the famous Clinique La Prairie at Montreux in Switzerland. This heritage consists by being pioneer  in terms of  Cellular research and anti-aging therapy. In 1978, La Prairie skincare story starts with the launch of the Eye contour cream, the brand first “it” cream. Thanks to the tremendous success, the skincare laboratories were created in 1982 and its independent…

The Perfect Bridal Skincare Regime For A Healthy Glow

The Perfect Bridal Skincare Regime For A Healthy Glow

Reading Time: 4 minutesA few months before your wedding, you’ve made great strides to make sure you appear picture-perfect from top to bottom. Your glittering silver gown is accented by the tiara at the top. You feel elegant and confident – no one can divert the attention away from you on your wedding day! But before practicing to walk down the aisle, you take a look in the mirror to see acne, fine lines, and pimples resting between your brows. Reality dawns on you: no one is immune to complicated skin conditions, not even a bride. That is why you need to utilize the months before the wedding to focus on skincare so you appear your best on the wedding day. Yes, it is indeed possible to achieve that radiant skin with a natural glow – all you need to do is follow a skincare regime while paying attention to detail. Here are some tips to…

Angel Eau Sucrée, glamour princess goes on holidays

Angel Eau Sucrée, glamour princess goes on holidays

Reading Time: 5 minutesThierry Mugler is probably one of the most glamorous brands in the entire perfumery industry. Everything they do in perfumery creation is bold and plays the original ideas at 100%. This means no compromise. And that’s the way perfumery brands should be. This summer, the French perfumery brand is launching Angel Eau Sucrée, a summer interpretation of its iconic perfume, Angel. Love it or hate it, Angel Eau Sucrée does not go middle-road. It takes the fast lane to Glamour.   In 2012, Angel celebrated its 20th birthday. And this is a rare and unique milestone in such a contemporary launch. It means that Angel trigged something in many women’s heart, something that connect all these women together, as powerful as sexy. There is never too much, when it comes to the Angel woman. As someone I know used to say: “Good girls go to heaven, bad girls go everywhere”….

Aesop, beauty care experts. Top 3 products this month

Aesop, beauty care experts. Top 3 products this month

Reading Time: 6 minutesAesop is definitely the discovery of this year for LuxuryActivist. A while ago we reviewed the relaunch of Marrakech, the iconic fragrance of the Australian brand.  This month we tried 3 products from Aesop and the results are pretty amazing. Aesop Moroccan Neroli Shaving Serum Aesop Moroccan Neroli Post-Shave lotion Aesop Deodorant Aesop Moroccan Neroli Shaving Serum, amazing. We all known Shaving foam, Shaving oil, Shaving soap but I must say that a Shaving serum is definitely more original. Aesop has an amazing shaving product that will modestly blow your mind. If you have normal skin and bear or if you have a more sensitive case, this product is for you. This serum will protect your skin and allow a better sliding. You will be able to reach the hair beard closest to the skin. You will have a perfect result. The formula is quite short, as all Aesop products….

Azzaro pour homme, Summer Edition 2014. The scent of color.

Azzaro pour homme, Summer Edition 2014. The scent of color.

Reading Time: 3 minutesWhen summer heats the streets, freshness is a matter of wellbeing. Every year, fragrance brands launches several “summer” variations of their iconic fragrances. Rather than giving you a full review, I wanted to share my best for this summer. It is Azzaro Limited Edition summer 2014. When elegance, rythmn and charisma color up your day. Azzaro pour homme is the classic fragrance for men. It became the ultimate icon of masculine elegance. When the original fragrance was launched at the end of the 70’s, Loris Azzaro knew he had invented a new contemporary classic. It was the base of modern masculinity and became the invisible mark of many men. The iconic brand developed through the years an amazing territory for masculinity and elegance. Today, more than 30 years after the launch of the first fragrance, the charismatic universe of Azzaro is completely aligned with today’s men. This summer, the brand…

Sisley Black Rose Precious Face oil – new launch

Sisley Black Rose Precious Face oil – new launch

Reading Time: 5 minutesSisley held a presentation in Geneva, at the Four seasons hotel in order to present the incoming great launches for this year. Here is the reveal of the new Sisley Black Rose Precious Face Oil. Launch date: Beginning of September 2014. In 2011, Sisley revealed a new exciting product called the Black Rose Cream Mask. It was the beginning of this amazing cosmetic feature in the Sisley palette. The Black Rose Cream mask became number one beauty mask in its category in the French market and reveal itself as a “must-have” of the brand. This year, in order to continue the story, Sisley launches Black Rose Precious Face Oil. It is an amazing product that will naturally find its place in your daily beauty ritual. For Sisley it is the first time they propose an oil based product as a facial skincare product. The challenge was high as probably we…

Aesop Marrakech Intense, the icon is back.

Aesop Marrakech Intense, the icon is back.

Reading Time: 8 minutesNothing more personal than the relationship between you and your fragrance. Certain brands understood perfectly how personal and important. It is the case of Aesop.This week, Luxuryactivist met the Aesop team for the launch of their new fragrance: Marrakech Intense. Aesop, from Australia to Geneva Aesop is an amazing brand. It all started in 1987 in Melbourne – Australia. It was founded by Dennis Paphitis. His aim was to have a precise and expert range of superlative products in which he would gather the best of what nature and science can offer. In addition to skincare, Aesop also produces hair care, soapsand fragrance. The brand can be found in its own ‘signature spaces’ (concept stores) and department stores. Aesop has a very specific way to develop the brand. In many ways, less is more. They prefer to have a short yet interesting distribution network that they master completely rather than going broader and then completely lose…

Victorinox Swiss Army Classic Sport, a ride you will remember.

Victorinox Swiss Army Classic Sport, a ride you will remember.

Reading Time: 5 minutesSwitzerland is an amazing country filled with astonishing surprises. One of them is Victorinox, the makers of the original Swiss Army Knife that for more than 130 years, has been producing and creating products of the best quality. Not only pocket knives by the way but also Timepieces, Kitchen knives, luggage, fashion and fragrances. Here is the launch of a new fragrance by Victorinox. It is called Victorinox Swiss Army Classic Sport. The Swiss Army Classic line is the symbol of a timeless elegancy in which taste of adventure yet a solid masculinity blends for a perfect match. 17 years ago when Swiss Army Classic fragrance was launched, it settled a road that would lead it to the rank of an iconic fragrance. Millions of flacons sold later, the symbol is still alive and even reinvent itself to propose a new young version of Classic. It is called Swiss Army…

Guerlain launches L’Homme Ideal, new fragrance.

Guerlain launches L’Homme Ideal, new fragrance.

Reading Time: 5 minutesIt’s been a while since Guerlain  launched a Masculine fragrance. Since the success of the Petite Robe Noire and the relaunch of Shalimar with the amazing film they created, the tone was for women. In this beginning of June, Guerlain changes this situation with the launch of L’Homme Ideal. Masculine fragrances by Guerlain, a success story that lasts. Despite the fact Guerlain marked for ever the Perfumery history with amazing feminine fragrances like Jicky, Shalimar, L’Heure Bleue or Chamade, the men’s side is populated by extraordinary stories and creations. In a way, Guerlain was always a man’s world. First because there were always Men’s perfumers and most of the feminine fragrances were some how a celebration of women and femininity like only a man could do. The lover, the friend, the confidant, the father or the husband. In terms of perfumers, there is a beautiful transmission from one man to…

Gisele Bundchen is the new face of Chanel 5

Gisele Bundchen is the new face of Chanel 5

Reading Time: 3 minutesEvery time Chanel announces a new face for its its iconic fragrance, Chanel 5, it is big news. This time, the French luxury house announced that Brazilian top model Gisele Bundchen will be the next face for Chanel 5. The news just bursted into the journalists and everybody is pretty much excited to see the final result. According to Chanel, the choice of Gisele Bundchen was quite obvious. She represents a natural, modern, sensual yet elegant femininity. All attributes that correspond to the Chanel 5 fragrance story. She is also probably the last true Top Model super star to be known all over the world. She is also the most well paid top models in the world and the deal with Chanel will keep her on that position. Chanel had already last year made a big statement with its Feminine fragrance by using true images and sound from Marilyn Monroe…

A*Men Pure Wood, shaped like a man.

A*Men Pure Wood, shaped like a man.

Reading Time: 4 minutesThierry Mugler always imagined impossible universes in which angels, aliens and half-gods would live in a very sophisticated way. The Mugler masculinity is shaped like a tree trunk. Solid, massive, anatomic and definitely out of any standards. When Thierry Mugler launched the first masculine fragrance of the Brand, A*Men, in 1996, it settled the track for an amazing vision of men. This vision was made of power, charisma and sophistication. In order to celebrate this outstanding vision of men, Thierry Mugler launches this summer A*Men Pure Wood. A*Men, from the half-God to the modern dandy. Since its launch in 1996, A*Men by Thierry Mugler was an UFO in the perfumery industry. Never a masculine fragrance was such an original creation at all levels. It fragrance, flacon, name and outer-packaging were definitely uniques. Inside this amazing sophistication, there is a true perfumery story. A*Men is a shock of contrasts. It’s been…

Georgia May Jagger is… Angel by Thierry Mugler.

Georgia May Jagger is… Angel by Thierry Mugler.

Reading Time: 3 minutesThere are stories that will last for ever. And these stories will always renew as if they were just new. And this is the case for the first iconic Fragrance by Thierry Mugler, Angel. This year, Mugler revealed the new egerie for the brand and the blue star fragrance: Georgia May Jagger. Despite the fact she is a it girl, she is the daughter of Jerry Hall, the iconic face for Angel, 20 years ago. A beautiful story from mother to daughter, as a symbol of timeless transmission, as a story that repeats endlessly. Angel by Thierry Mugler is probably one of the most amazing creations of the past 20 years. It created a new olfactory direction and revealed a new facet of femininity. It is a great success story for such a great creation. Jerry Hall became the face of Angel in 1995 with the amazing advertising in the…