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Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more...

Was The 19th Century A True Shift In The History Of Arts & Science?

If someone would ask me about my preferred moment in Arts, I would answer without any hesitation "THE 19TH CENTURY". It crystalizes the heritage...

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L'Interdit was born. The iconic American actress...

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times,...

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

Summer is almost around the corner and while you are probably finishing your holidays bookings, here is a short list of amazing fragrances you...

Mugler Alien Man – We Are All Alien!

In 2005, Mugler launched Alien Eau de Parfum. More than a fragrance it was a powerful talisman, a strong message to all women and...

Theodora Haute-Parfumerie: Beautiful Fragrances In The Heart Of Geneva

There are places you go and forget and others that leaves an invisible mark that you will always remember. THEODORA Haute-Parfumerie is one of...