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BYREDO Is Taking Over London And Paris – Stores Opening

José Amorim -
BYREDO is deploying its worldwide strategy by getting a strong footprint into the luxury retail. This fall the Swedish, Parisian based brand is opening...

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

LuxuryActivist -
If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another...

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

José Amorim -
The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more...

Was The 19th Century A True Shift In The History Of Arts & Science?

José Amorim -
If someone would ask me about my preferred moment in Arts, I would answer without any hesitation "THE 19TH CENTURY". It crystalizes the heritage...

Givenchy L’Interdit Is Back… With A New Face: Rooney Mara

José Amorim -
It was in 1957 that Hubert de Givenchy crystalized his passion for Audrey Hepburn into a fragrance. L'Interdit was born. The iconic American actress...

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

José Amorim -
The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times,...

The Top 10 Fragrances You Could Wear This Summer: Fresh,Sexy And Classy!

José Amorim -
Summer is almost around the corner and while you are probably finishing your holidays bookings, here is a short list of amazing fragrances you...
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