Discover this exclusive interview with the Stylish Laura Adrianna Romanin, Creative Director for AUDREYMAG.CH Magazine. The interview was conducted by Katrien Verhassel, Stylist and Fashion Blogger at Your Style and it is an exclusivity for LuxuryActivist.com.
Having met Laura Adrianna Romanin earlier on this year at a SWAP SHOP event in Luzern, I took the opportunity to interview her right after London Fashion Week. Here is what she had to say…
Katrien Verhassel (KV): When did AUDREYMAG.CH Magazine launch and what kind of women read this magazine?
Laura Adrianna Romanin (LAR): Less than 24 months ago, AUDREYMAG.CH was re-branded and re-launched under my leadership here in Zurich, Switzerland. A new, innovative online and quarterly premium magazine that fits the context of the women we represent: smart and stylish women who lead with a global perspective and flair. And being stylish is ultimately an attitude that sets us apart from other magazines. There is a new “style” among women here in Switzerland and AUDREYMAG.CH fulfills that need. Our cover stars include changing women from pop-soul sensation STEFANIE HEINZMANN, former Miss Switzerland turned model and ward winning actress MELANIE WINIGER, to recently heiress of Galerie Gmurzynska, ISABELLE BSCHER.
AUDREYMAG.CH uncovers the latest in culture, career advice, latest innovations from watches and jewelry to real estate and finances, to family life and first time modern mothers. We aim to encourage, inspire and further educate our highly engaged readers with its unique and powerful design, the best photographers, and a well of award-winning writers. And above all, we continue to support new and existing businesses led by women and offer the best-edited outlet content for trending topics.
KV: What is your most popular column?
LAR: The ‘FASHION & TRENDS’ section is our most popular column. Topics include latest designers and retail stores opening up in Switzerland, upcoming hot fashion trends and fresh new looks. My team and I often travel and bring back inspirations, know-how and trend knowledge to women here so they’re constantly updated.
KV: How is AUDREYMAG.CH expanding?
LAR: AUDREYMAG.CH has unveiled to be one of the leading premium magazines due to the demand in distribution. Not only sold via traditional channels, throughout the 53 cantons, selected bookstores, supermarkets, travel outlets and most recently various luxury hotels and spas abroad have now requested bundled subscriptions for each room. The last 24 months have been intense: Whisked away to designer invites from leading fashion houses abroad, sitting in discussions with UN diplomats (our new initiative being announced later this year), collaborating with my talents like AZIZA ZINA to create an haute couture dress made out of less than 25 IL TAVOLO napkins (in less than 48 hours!) for the event earlier this year, and being media partners for high profile events – AUDREYMAG.CH nearly doubled in readership both online and in print the last quarter! I think the right people are paying attention now (advertisers in particular) due to AUDREYMAG.CH’s real influence in reaching various communities instantly.
KV: Having participated at LFW SS15, what where some of your most memorable moments?
LAR: Stella McCartney’s Carpet Collection was inspiring as she only used sustainable materials. Sleeveless coats and see-through layers where also highlights, and Burberry did it best by using high-waist sheer lace skirts with pastel hued underwear.
KV: What are some of your favorite fashion items now?
LAR: Great for the office is my Jonathan Saunders long slouchy skirt and the alpaca-blend blanket cape by Chloé. This cape is a great transitional piece to wear from am to pm.
KV: As a women entrepreneur, what are some fashion and style tips you could share?
LAR: Always look polished. This includes getting regular manicures (hands say a lot about your appearance), aim for a low maintenance hairstyle and mix your style so it reflects your personality. Even if you’ve been working all night, your appearance should not reveal that.
Check out www.AUDREYMAG.CH today if you haven’t already and subscribe to be inspired by Laura Adrianna Romanin and her team!
Written by Katrien Verhassel.
Katrien is Founder, Stylist and Fashion Blogger at Your Style.
Your Style offers personal styling services to women, men and businesses in Switzerland and aboard. Katrien regularly writes and publishes news on different styles, fashion tips, style stories, designers, brands, retailers and events on www.your-style.eu. To book your styling session or for styling questions, contact Katrien at firstname.lastname@example.org or call + 41 79 264 34 88.
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