We can say that one of the most classy brands around for the last 5 years is LANVIN. If a woman wears a Lanvin dress she is timeless. If a Man wears a Lanvin suit, he is just as elegant as hot.
And now the big event as 2 or 3 times per year is the new H&M collection designed by Lanvin. They started a full buzz campaign on Youtube by revealing part of a making off movie. We can see the top model Natasha Poli that already worked for both brands.
She explains basically to the camera how cool the new collection is to the camera. Unfortunetaly all the body parts covered by a Lanvin creation is blurred like if it was censored. H&M makes the buzz. And definetely it works because we are all waiting for that. In the meantime here are some cool videos from the buzz campaign. LA