Reading Time: 3 minutes

Prada launched since 2010 a series of videos called Prada Real Fantasies. In support to the seasonal collections, Prada brings a deeper inspiration and artistic approach. This summer, discover the new video about the Spring and Summer collection by AMO.


AMO is part of OMA, an international Architecture agency based in Rotterdam. While OMA focus on architecture, urbanism and culture, AMO crosses all borders from media, politics, sociology, renewable energy, technology, fashion, curating, publishing, and graphic design. It also contributes to OMA’s work by adding to architecture new facets. AMO is one of the most creative offices in Europe.

For this new episode, Prada explores and experiment a multitude of techniques in which its mix makes a very edgy design.

  • Hand-drawings
  • Painted Shapes
  • Photographs

From Simplicity to sentimentalism and even a sort of urban poetry. Everything is very sophisticated that goes well with the universe of Prada. The video collages, bring us into a sort of nostalgic feeling.



The creative team for this movie are all used to work and collaborate with Prada. So they know well the Brand’s universe.

  • ART DIRECTION by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
  • ARTWORK: Lok Jansen, Jeroen Koolhaas
  • EDITING and VISUAL FX by APRIL: Matteo Frittelli
  • FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
  • PHOTOGRAPHY: Phil Meech, Agostino Osio
  • MUSIC by 3o – Andrea Cassano, Alessandro Sicardi, Fabio Visocchi

Lok Jansen knows well Prada as he did several Look Books for the Brand from 2007 and 2010. Jeroen Koolhaas is a trendy artist working also for Prada in some collaborations but also works for The New Yorker and with some artists like Notorious Big and Snoop Dog.

For the photography, the dynamic duo of Phil Meech and Agostino Osio is a very clever combination. The first one is a great fashion photographer based in the UK and the second is a very graphic photograph, used to work in collaborations for fashion, architecture, based in Milano.

Prada is today one of the most Global Luxury Brands in the world. They are very successful in Fashion, Leather accessories, Fragrances or Home. The Prada Foundation is also a great Sponsor of artistics projects and everything they do is either 100% perfect or they do not do it.

Prada is a Real fantasy!



Info sourced at the Brand official website and youtube channel. All content is copyrighted with no reproduction rights available.