Super star Scarlett Johansson accepted to be the muse and model for the new Mango campaign for spring-summer 2010.
The campaign concept is called Summer Light and the spanish brand has choosen the italian photographer Mario Sorrenti. He became very well known thanks to all nudes printed in Vogue and Harper’s Bazar. He works for all best brands in the fashion world. He photographed Kate Moss a thousand of times and this is the 4th collaboration between him and Scarlett Johansson.
Summer Light evoques the intense yet subtle summer light that reveals all things. Between innocence and desire, this campaign signs another brilliant advertising celebrity strategy that Mango has. It all started with Claudia Schieffer and now it pursuits with Scarlett J. We can easily imaging that all these wonderful women accept with few conditions because the result is always astonishing. They look 10 years younger… Look at it…!