CHANEL unveils its latest olfactory masterpiece, CHANCE Eau Splendide, marking a luminous addition to the iconic CHANCE fragrance line. This new scent is brought to life by Belgian singer-songwriter Angèle, whose vibrant energy and artistic flair perfectly embody the spirit of the fragrance. Directed by Jean-Pierre Jeunet, renowned for his whimsical cinematic style, the accompanying film captures the essence of seizing one’s destiny with elegance and spontaneity.
Angèle’s collaboration with CHANEL is not new; she has been a muse for the brand since 2020, gracing various beauty campaigns and embodying the modern CHANEL woman. Her journey with CHANEL reflects a shared vision of embracing individuality and creativity. In a recent interview, Thomas du Pré de Saint Maur, CHANEL’s Global Director of Creative Resources for Fragrance & Beauty, emphasised the importance of authenticity and spontaneity in selecting Angèle as the face of CHANCE Eau Splendide.
Explore our detailed review here for a deeper dive into the fragrance’s nuances.
CHANEL Chance Eau Splendide: The Essence of Joy
Chance Eau Splendide is a radiant floral-fruity fragrance that captures the essence of joy and spontaneity. Crafted by CHANEL’s in-house perfumer Olivier Polge, the scent opens with a vibrant raspberry accord, leading to a Geranium Rosat heart. The olfactory unfolds into a white musk and cedarwood, providing a warm, lingering finish.
The fragrance is housed in CHANEL’s signature round flacon, this time in a striking electric purple hue, symbolising the bold and joyful spirit of CHANCE Eau Splendide. Angèle’s embodiment of the fragrance brings a fresh, modern energy to the CHANEL CHANCE line, aligning with the brand’s vision of embracing the unexpected.
The New Advertising Film: A Whimsical Journey
The advertising film for CHANCE Eau Splendide, directed by Jean-Pierre Jeunet, is a visual feast that captures the fragrance’s whimsical and spontaneous spirit. Set in a surreal fairground hall of mirrors, the film follows Angèle as she navigates through reflections and illusions, symbolising life’s possibilities.
Angèle’s original song, “A Little More,” composed specifically for the campaign, serves as the film’s soundtrack, adding a personal and emotive layer to the narrative. Combining Jeunet’s imaginative direction and Angèle’s musical talent creates a captivating story that resonates with embracing chance and crafting one’s destiny.
CHANEL selected Jean-Pierre Jeunet to direct the advertising film for CHANCE Eau Splendide because his distinctive cinematic style perfectly aligns with the fragrance’s themes of spontaneity, joy, and the whimsical nature of chance.
Jeunet, renowned for films like Amélie, is celebrated for creating visually rich, dreamlike worlds that blend fantasy with reality. He brings this signature aesthetic to life in the CHANCE Eau Splendide campaign by setting the narrative in a surreal fairground hall of mirrors. This setting is a metaphor for the myriad possibilities and reflections when embracing life’s uncertainties. The film follows Angèle, the face of the fragrance, as she navigates this kaleidoscopic maze, embodying the act of seizing one’s destiny amidst a world of endless reflections and opportunities.
Thomas du Pré de Saint Maur, CHANEL’s Global Director of Creative Resources for Fragrance & Beauty, emphasised the importance of bringing something different to the campaign—infusing it with joy and energy that resonates with the name “Splendide.” He believed Jeunet’s imaginative storytelling and visual craftsmanship would capture this essence, creating a playful and profound film.
Angèle admired Jeunet’s approach, noting that he allowed her to be entirely herself during the shoot. She highlighted his meticulous attention to detail, such as creating a miniature model of the mirrored set to facilitate camera movements without reflections, showcasing his dedication to authenticity and innovation.
In essence, CHANEL’s collaboration with Jean-Pierre Jeunet for the CHANCE Eau Splendide film deliberately encapsulates the fragrance’s spirit through a visually enchanting narrative that celebrates the beauty of taking chances.
The film’s aesthetic, characterised by vibrant colours and dreamlike sequences, aligns seamlessly with the fragrance’s identity. It invites viewers to immerse themselves in a world where spontaneity leads to splendid outcomes.
Conclusion: A Captivating New Chapter for CHANEL CHANCE
Jean-Pierre Jeunet’s dazzling new film for CHANEL CHANCE Eau Splendide breathes fresh life and vibrant energy into the beloved fragrance franchise. With Angèle at its heart, the campaign brilliantly captures the spirit of youthfulness, spontaneity, and optimism. These qualities have always defined CHANEL CHANCE but are now elevated to an exciting new level.
The whimsical hall-of-mirrors setting, masterfully envisioned by Jeunet, symbolises life’s countless possibilities, perfectly echoing the essence of the fragrance itself. The seamless marriage between Jeunet’s dreamy aesthetic and Angèle’s luminous authenticity results in a contemporary yet timeless film, effortlessly embodying CHANEL’s philosophy of modern elegance.
This film deepens the narrative behind CHANCE Eau Splendide and strengthens CHANEL’s connection with a younger, dynamic audience eager to seize their destiny. Angèle’s original song, “A Little More,” adds another emotional layer, ensuring the campaign resonates beyond the visual, embedding itself firmly in viewers’ hearts and minds.
In short, Jeunet’s magical interpretation is a triumphant celebration of spontaneity and joy, beautifully expanding the CHANEL CHANCE universe. It is a passionate invitation for all women to confidently embrace unpredictability, making CHANCE Eau Splendide more than a fragrance—an inspiring call to action. As CHANEL continues to explore the exhilarating boundaries of creativity, this new chapter promises splendid possibilities, ensuring the legacy of CHANEL CHANCE remains as alluring and vibrant as ever.
José Amorim The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted without prior written permission.
To mark the highly anticipated launch of CHANCE EAU SPLENDIDE, CHANEL’s newest fragrance creation, I had the rare privilege of an exclusive conversation with Thomas du Pré de Saint Maur, Global Director of Creative Resources for Fragrance & Beauty at CHANEL. This unique encounter felt like a stroke of luck, perfectly in tune with CHANEL’s philosophy of boldly shaping one’s destiny and embracing opportunity with authenticity and flair. In this captivating interview, Thomas shares his inspiring perspective on creativity, CHANEL’s timeless legacy, and the fascinating story behind the choice of Angèle as the face of this new olfactory chapter—a rare immersion into a world where emotion, desire and beauty are intimately entwined.
The Interview
LuxuryActivist (LA):Your career seems to have always been guided by a deep sensitivity to art, literature and aesthetic emotions. Looking back on your personal story, was there a moment, a meeting, or an “artistic shock” that significantly influenced your creative vision? Thomas du Pré de Saint Maur (TDPDSM): I was very fortunate to be born when children weren’t yet left in front of screens. My parents were wonderful, but also a little demanding. They were committed to taking my two brothers and me on trips, especially to museums. They held the belief that civilisation is what matters most for the world to function well. That probably shaped me more than anything. Beyond what I saw, it was more about letting oneself be carried by what the world has to offer, by beauty, and realising that all of this truly constitutes civilisation. I sincerely believe that, in today’s world, this notion of civilisation is one of the last defences we have left. There were also pivotal moments, like discovering Greece—a country I deeply love. My parents, passionate about Hellenism, took me there at a very young age. Standing before the beauty of Greek art, in front of a sculpture carved 2,500 years ago, and feeling a shared humanity with the figure was a striking experience. These moments, gathered over time, guided me along this creative path.
LA: Is there a particular conviction, born from this experience, that you hold close in your approach at CHANEL? TDPDSM: I believe CHANEL is the brand that best embodies the French spirit. This French spirit is a civilizational ideal, with universality at its core. France is an extraordinary country—it authored the Declaration of the Rights of Man, gave birth to the Grand Siècle, that era of absolute order. This sense of order, which can be seen, for instance, in the French formal garden, is crucial because it still allows for complete freedom of expression. Gabrielle Chanel admired that period deeply—it defines French classicism. She remains a unique and admirable reference to this day. Nietzsche once said, “The French spirit is light, free and profound”—a definition I find particularly beautiful and representative of CHANEL. If someone called me to say, “Thomas, what you’re doing is very classic,” I’d sincerely respond: “Thank you!” Being classic today is almost revolutionary, because it means resisting the tyranny of trends.
LA: Gabrielle Chanel believed deeply in destiny, yet insisted one must actively create one’s luck. How do you preserve that delicate balance between respecting the past and the constant need for innovation? TDPDSM: I believe that respecting heritage means, first and foremost, keeping what is good and letting go of what no longer serves us. Respecting CHANEL should never mean adopting a rigid or anxious stance that seeks only to preserve at all costs. We must look at the brand and ask: what must we keep to keep it alive? What is no longer relevant must be changed, without hesitation. In an interview with Jacques Chazot three days before a fashion show, Gabrielle Chanel said: “If I had the time, I’d do it all over again.” This constant demand to reevaluate our creations is essential. We must preserve the idea rather than its expression so as not to become imprisoned by it. Without such vigilance, we risk becoming a caricature of ourselves. It’s like those elderly people who still dress like their grandchildren, not realising time has passed. The real question is whether we have something new to say, a new perspective to share, because the world is constantly changing. Today, we must identify talents who still embody that sense of balance, harmony, and symmetry unique to CHANEL, but through fresh faces. This evolution must happen without fear, because CHANEL is a brand that inspires trust. We must embody something stable and reassuring, constantly aware that we are part of a more significant legacy: the French spirit.
LA: How would you define your role at CHANEL? TDPDSM: My role is to create tangible and emotional elements that allow people to understand what CHANEL stands for clearly. I describe this as brand storytelling. My job is to build an experience that people can see, touch, and feel. In a way, I compose a score from which various talents can perform. Sometimes, a single talent carries a project, like a film. Other times, we orchestrate a true polyphony—blending events, retail experiences and more. It’s both exciting and a great deal of fun.
LA: Experience is at the heart of the launch of CHANCE EAU SPLENDIDE, signed by Olivier Polge. How do you support such a sophisticated creation from the initial idea to its official launch? TDPDSM: It’s a very varied and organic process. Each element follows its rhythm: packaging requires a long industrialisation phase, while advertising and events operate on much shorter timelines. The first creative gestures often appear spontaneously; you can’t tell who created them. CHANEL always carries this mysterious and vibrant dimension, which is unpredictable and entirely different from anything I’ve known elsewhere.
LA: Translating an olfactory emotion is a complex task. Do you always manage to express precisely what you’re feeling? TDPDSM: We’re not always delighted, but controlled dissatisfaction can be a powerful driver. A luxury product must be perfectly executed: creative, ambitious, and high quality. But beyond that, it must evoke a powerful and personal emotion. Wearing CHANCE, for example, isn’t simply about choosing a green, fruity or floral note. It’s about embracing something that goes far beyond the product itself. Luxury fuels the desire to experience something more significant—it awakens deep longings, pushing us toward boldness and the unknown.
LA: To embody this new chapter of CHANCE, you chose Angèle—a muse who is both bold, contemporary, and authentic. How does a personality like Angèle help amplify or even reinvent the emotional message carried by a fragrance? TDPDSM: Angèle perfectly embodies the spirit of CHANCE because she exudes authenticity, boldness, and freshness—all essential to what we wanted to express. Choosing Angèle was also about desire—I genuinely wanted to work with her. In our work, you must be surrounded by people you genuinely admire. Angèle writes, composes, and performs with rare energy and sincerity. She beautifully expresses the idea of provoking her luck, of actively seizing opportunity. I had already worked with her on a mascara campaign and found her incredibly interesting and inspiring. With CHANCE, we wanted someone who could embody the fragrance strongly and individually. Historically, CHANCE told more of a collective story—a kind of “girl band.” But with CHANCE EAU SPLENDIDE, we needed a unique personality, a real presence. Angèle has that rare stature, adding greater depth to our narrative. When she talks about her career, she speaks of her determination—how she pushed through doors and created her own luck. That’s precisely the philosophy we wanted to highlight with this fragrance. My grandmother used to say, “Life is not a rehearsal.” Angèle perfectly embodies that spirit of seizing the moment, daring to take risks when the chance presents itself. This youthful energy, full of daring and spontaneity, makes Angèle the ideal ambassador for CHANCE.
LA: Speaking of muses, what are the key criteria for defining the ideal ambassador for CHANEL, in your opinion? TDPDSM: The key criterion is sincerity and mutual desire to collaborate. It’s essential that the ambassador genuinely wants to cooperate with us, beyond any transactional considerations. There has to be a genuine human and emotional connection, an authentic and strong bond. This loyalty is essential because it creates real and meaningful stories that resonate deeply with our customers. Take Vanessa Paradis, for instance. She’s been with us since the early 1990s, which shows a beautiful consistency and coherence in how we represent feminine beauty. When I first joined CHANEL—overseeing watches and fine jewellery—my greatest obsession was creating a new campaign with Ali MacGraw, who had embodied N°5 in the 1960s. I eventually convinced her to appear in an advert for the J12 watch, fifty years after her first appearance for CHANEL. These stories of loyalty are, in my opinion, deeply moving and meaningful. They also reflect a kind of moral commitment to our clients: if we remain loyal to our ambassadors, we prove that we are faithful to our vision of beauty and to the women who invest their hopes in CHANEL. Continuity, respect for history, and values are fundamental when defining the ideal ambassador for CHANEL.
LA: Finally, what could we sincerely wish you for the future? TDPDSM: To keep playing. At CHANEL, I have the extraordinary privilege of seeing my job as a form of play. A responsible, thoughtful kind of play—but not too much. Always stimulating. Preserving that feeling is what I wish for most.
To conclude,
This exclusive encounter with Thomas du Pré de Saint Maur leaves us with deep admiration for the man behind CHANEL’s extraordinary creativity. Thomas comes across as a true visionary, profoundly attuned to art and endowed with a rare intellectual finesse. His answers reveal a passionate personality, committed to preserving the subtle balance between heritage and modernity. His sharp understanding of CHANEL’s core values and his ability to translate emotion into tangible experiences make him a true creative conductor within the demanding world of luxury. His beliefs are crystal clear: luxury must awaken desire, create meaning, and remain true to authenticity.
By choosing Angèle as the new face of CHANCE EAU SPLENDIDE, Thomas perfectly demonstrates his ability to capture the spirit of the times while remaining true to the Maison’s deep-rooted identity. This launch brilliantly reflects his philosophy that creating one’s luck is never a matter of chance, but a courageous and deliberate act. Thomas also reminds us that elegance and loyalty to strong values are essential in a world often dominated by the fleeting. Following this enlightening conversation, one thing is sure—CHANEL’s creativity has never been left to chance. Now it’s our turn to seize this precious opportunity to be bold—for the most incredible luck is always the one we choose to embrace.
José Amorim The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted without prior written permission. Images are courtesy of CHANEL.
In a world where the fragrance market feels increasingly saturated—where shelves overflow with endless new releases vying for attention—it takes true innovation and unparalleled storytelling to stand out. Few brands consistently capture hearts, imagination, and loyalty like CHANEL. With over a century of mastery in perfumery, CHANEL has not only shaped the way we think of fragrances but has redefined what luxury, elegance, and personality can mean in a scent. Every creation from the storied house carries the weight of history yet remains remarkably contemporary, vibrant, and relevant.
Among CHANEL’s iconic fragrance lines, CHANEL CHANCE occupies a uniquely spirited position. Since its introduction in 2003 by Jacques Polge, CHANCE has charmed millions worldwide, embodying an irreverent, joyful philosophy that encourages taking life boldly and embracing the unexpected. The franchise has seen playful interpretations in different shades—dynamic green Eau Fraîche, soft pink Eau Tendre, fiery orange Eau Vive—each iteration resonating with its unique personality and emotional landscape. It has been a full decade since the last member joined the CHANCE family, arriving in an exciting and momentous new addition.
As the fragrance industry and consumers hold their breath in anticipation, CHANEL introduces CHANCE Eau Splendide. With this latest release, CHANEL doesn’t simply expand its fragrance portfolio; it rekindles the spirit of chance, innovation, and daring exploration. It’s a fragrance destined to captivate, enchant, and inspire. CHANCE Eau Splendide arrives at the right moment, reminding us of the transformative power of seizing life’s unexpected opportunities.
CHANEL CHANCE is more than just a fragrance— a philosophy, a spirited manifesto echoing the brand’s timeless belief that chance is never accidental. For Gabrielle Chanel herself, chance was not randomness but destiny shaped by courage, creativity, and intention. “Chance was my soul,” she famously declared, positioning chance not as luck but as the audacity to seize life’s pivotal moments and transform them into opportunities.
At its heart, CHANEL CHANCE is designed for individuals who embody this courageous mindset—those who see possibility rather than peril in uncertainty. Today, embracing chance becomes even more poignant as our world navigates through complexity and unprecedented challenges. In a landscape often shadowed by hesitation and fear, CHANEL CHANCE reminds us that genuine opportunity arises precisely when we dare to act boldly, decisively, and without reservation.
The original CHANCE fragrance, introduced by Jacques Polge in 2003, was a revolutionary departure from traditional perfume conventions. Polge crafted it as a scent and an experience, capturing a dynamic spirit infused with energy and playful optimism. Its subsequent interpretations—Eau Fraîche, Eau Tendre, and Eau Vive—presented new emotional dimensions, enhancing chance as a vibrant, living concept rather than a fixed olfactory structure.
According to Olivier Polge, current CHANEL In-House Perfumer-Creator, the idea behind CHANCE was always to express a state of mind rather than a fixed fragrance profile. Each fragrance, though distinct, shares a familiar spirit: lively, direct, and inherently optimistic. This unifying philosophy allows the CHANCE collection to resonate deeply, offering fragrances that complement one’s personality and actively inspire and uplift it.
The CHANCE franchise becomes particularly significant in today’s fast-paced world, filled with uncertainty, stress, and constant change. It serves as a symbolic reminder to live boldly, laugh, embrace spontaneity, and find joy in life’s unpredictability. The vibrant round bottles, reminiscent of playful bowling balls, visually embody this ethos of playful risk-taking. They hint at life’s unpredictability yet remind us that we always have control over how we respond.
The introduction of CHANCE Eau Splendide reaffirms this commitment to optimism, courage, and spontaneity. At a time when society collectively seeks hope, positivity, and renewal, CHANEL’s decision to extend this beloved collection with a bold new interpretation is timely and meaningful. It invites us all to wear the fragrance and embody its principles—daring to actively, joyfully, and confidently shape our destinies.
Thus, CHANEL CHANCE continues its legacy not simply as a perfume but as an optimistic declaration for today’s world—reminding us that no matter the circumstances, chance favors those who possess the courage to seize it.
CHANEL CHANCE Eau Splendide – The Story
CHANCE Eau Splendide is not merely a new fragrance—it’s an entirely new chapter in the narrative of CHANEL CHANCE, encapsulated in a striking and symbolic new hue: purple. This color choice is far from arbitrary. Purple symbolizes a blend of magic, nobility, mystery, and profound beauty, reflecting the fragrance’s inherent complexity and paradoxes. It captures the essence of Eau Splendide: playful yet sophisticated, vibrant yet profound.
The bottle maintains the iconic circular design, making the CHANCE collection instantly recognizable worldwide. Its round shape continues to evoke the playful spirit of life’s unpredictable game, like a bowling ball gracefully rolling toward the pins of destiny. The purple shade injects a fresh sense of mystery, sophistication, and visual appeal, perfectly aligned with the character of the scent it houses.
Created by Olivier Polge, CHANEL’s talented In-House Perfumer-Creator, Eau Splendide emerges as a marvel of contradictions: spontaneous yet carefully balanced, vivacious yet refined. At its core, Eau Splendide captivates immediately with a luminous, sparkling raspberry accord—juicy, crisp, and tantalizingly fresh. This opening captures attention and sets an enchanting mood, paving the way for the fragrance’s deeper nuances to unfold.
The true heart of CHANCE Eau Splendide lies in its magnificent floral accord, centered around rose geranium – Geranium Rosat – sourced from CHANEL’s fields in Grasse, France. Renowned for their exceptional quality, these geranium plants lend remarkable depth and complexity to the fragrance, highlighting Polge’s artistry in balancing freshness with intensity. Geranium Rosat, with its dual personality—sharp yet round, firm yet tender—creates an olfactory paradox that mirrors the fragrance’s overall identity.
As the scent evolves, subtle yet compelling cedar and white musk notes emerge, anchoring the fragrance in an enduring, sophisticated base. These woody, musky elements extend the scent’s longevity, delivering lasting impressions that linger gracefully on the skin. Additionally, an elegant hint of powdery iris provides a luxurious, sophisticated touch, enhancing the overall complexity and charm of Eau Splendide.
CHANCE Eau Splendide’s packaging further underlines the attention to detail synonymous with CHANEL. The elegant simplicity of its presentation underscores its luxurious nature, offering a tactile and visual experience worthy of the CHANEL heritage. Each element—from the cap’s precision to the bottle’s smooth, round form—is thoughtfully designed to convey the fragrance’s joyful, elegant, and inherently optimistic personality.
Ultimately, CHANCE Eau Splendide delivers on its promise of surprise and delight. It is a fragrance designed to captivate the senses, spark curiosity, and inspire courage. Like chance, Eau Splendide is unpredictable and intriguing, continually revealing new facets to those bold enough to embrace its complexities. With this addition, CHANEL CHANCE affirms its position as a fragrance collection and a meaningful journey, encouraging wearers everywhere to embrace life’s endless possibilities confidently.
My opinion about the fragrance
Sitting quietly at my desk, the gentle afternoon light filtering through the window, I allowed CHANCE Eau Splendide to envelop me. This fragrance felt less like a traditional perfume and more like stepping into a celestial dance—a galaxy of olfactory notes revolving in harmonious motion, free from the constraints of conventional pyramidal structures. Each element seemed to orbit gracefully, creating a continuous symphony of scents.
The initial embrace of the raspberry accord was fresh and rich, immediately transporting me to sunlit afternoons spent savoring ripe, juicy fruits. This vibrant opening set the stage for what was revealed next, where I encountered the magnificent Geranium Rosat from Grasse. Cultivated with meticulous care, this plant (the leaves only are used in perfumery) embodies a bright, profound duality, sharp yet comforting. Its presence in the composition added layers of complexity, evoking memories of strolling through blooming gardens where each breath is a discovery.
As the scent journeyed onward, I became aware of the subtle yet profound foundation upon which these notes pirouetted—the cedarwood and white musk symphony. This duet provided a solid yet sheer structure, much like the gossamer threads of a finely woven fabric. The cedarwood introduced a grounding, woody resonance, reminiscent of serene walks through ancient forests, where the scent of the trees imparts a sense of timelessness and wisdom. White musk, known for its clean and powdery qualities, enveloped the composition with a sensual softness, enhancing the fragrance’s longevity and leaving a delicate, lingering trail. The interplay between these elements was seamless, crafting a comforting and alluring aura.
In this intimate moment, CHANCE Eau Splendide revealed itself as a fragrance and an experience—a narrative woven from notes that spoke to the soul. It reminded me that in the ever-turning dance of life, each note, each moment, holds the potential for beauty and surprise. This scent became a personal emblem of embracing the unpredictable, finding harmony in contrasts, and savoring the splendid symphony that arises when we dare to seize our chance.
For the launch of CHANCE Eau Splendide, CHANEL made a bold and inspired choice in selecting Belgian singer-songwriter Angèle as the new face of the campaign. A true icon of her generation, Angèle is more than a pop star—she symbolises authenticity, creativity, and audacity. Her music, marked by honesty and poetic introspection, resonates deeply with an audience seeking meaning and emotion. She embodies a rare mix of talent, spontaneity, and fearless charm.
Angèle’s presence in the campaign is not merely decorative. Her story, energy, and artistic path mirror CHANCE Eau Splendide’s very essence. Like the fragrance, she is full of contrasts: tender yet bold, whimsical yet grounded, luminous yet enigmatic. Her ability to blend vulnerability with strength makes her a compelling ambassador for this new chapter in the CHANCE universe.
Thomas du Pré de Saint Maur, CHANEL’s Head of Global Creative Resources for Fragrance & Beauty, explained that Angèle was chosen for her beauty and soul. Her path into music was not paved—it was created. She didn’t wait for chance; she provoked it. Her rise to fame wasn’t accidental—it was willed, crafted with passion and resilience. In this way, she perfectly embodies the message of CHANCE Eau Splendide: that chance isn’t something that happens to us—it’s something we seize, shape, and turn into something splendid.
With Angèle, CHANEL brings a new depth to the idea of a muse. She doesn’t just represent CHANCE Eau Splendide—she lives it.
To conclude: A Splendid Moment to Seize.
CHANEL CHANCE Eau Splendide is not just a fragrance but a declaration. It is a luminous promise for those who dare, a gentle nudge toward spontaneity, and an embrace of the unexpected. With its celestial structure, paradoxical beauty, and luminous energy, Eau Splendide brings a renewed sense of magic to a world that deeply needs wonder.
This new addition to the CHANCE family reaffirms CHANEL’s unparalleled ability to translate emotion, philosophy, and beauty into scent. Ten years after the last chapter, Eau Splendide arrives not just as another fragrance, but as a vibrant response to the times—a message of hope, courage, and joy wrapped in a purple bottle. The choice of Angèle as the embodiment of this message only strengthens its resonance. She is not only the face, but the spirit of Eau Splendide: bold, unexpected, and infinitely authentic.
Later this month, the ad campaign will unveil a new visual interpretation of this unique universe. Until then, those who experience CHANCE Eau Splendide will know: this is more than perfume. It is a call to action—a whisper from the universe.
And in a world where we often wait for the right moment, CHANEL reminds us with elegance and flair: the right moment is now. Don’t just wait for your chance—spray it on, wear it proudly, and seize it splendidly.
José Amorim The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted without prior written permission. Images are used solely for illustrative purposes. If you are the rightful owner of an image and do not wish it to appear, don’t hesitate to contact us, and we will promptly remove it.
For 110 years, CHANEL has embodied the pinnacle of haute couture—where boundless creativity, impeccable craftsmanship, and an unwavering dedication to excellence converge. Since Gabrielle Chanel opened her couture house in 1915, the brand has remained a beacon of sophistication, setting the standard for the world’s most refined fashion. Every season, CHANEL haute couture is a testament to the meticulous savoir-faire of its ateliers, where generations of artisans master their craft, preserving and reinterpreting the codes of the House with every stitch.
The Spring-Summer 2025 Haute Couture show, presented in the iconic Grand Palais in Paris, was nothing short of a masterpiece. A poetic interplay of colours, textures, and silhouettes, the collection paid homage to the House’s chromatic legacy while embracing a new era of ethereal elegance. With a scenography that wove the iconic double C into an infinity symbol, CHANEL celebrated the endless renewal that defines haute couture. This was not just a show; it was a visual symphony of artistry, refinement, and the timeless spirit of CHANEL.
The CHANEL Spring-Summer 2025 Haute Couture Show: An Ode to Color and Creativity
The Grand Palais, a venue deeply intertwined with CHANEL’s heritage, was transformed into an immersive universe of artistic expression. Designed by scenographer Willo Perron, the runway was a conceptual marvel—shaped as a double C intertwined into an infinity loop, symbolizing the House’s enduring excellence and boundless creative energy. A chromatic circle, paying tribute to Gabrielle Chanel’s masterful use of colour, anchored the show’s visual narrative. Music played a vital role in amplifying the atmosphere, with a hauntingly elegant score composed by Gustave Rudman in collaboration with Michel Gaubert.
The Collection: A Journey from Dawn to Dusk
This season, CHANEL’s Creative Studio revisited the House’s iconic relationship with colour, exploring hues from the softest pastels to the most vivid and profound mystery of midnight black. The collection unfolded like the rhythm of a day, seamlessly transitioning from sunrise to moonlit glamour.
The show opened with ethereal dawn-inspired looks: a flowing pyjama-style ensemble in silk crêpe, exuding effortless elegance; a sunshine yellow tweed suit radiating vibrancy; and a lilac tweed dress with structured box pleats, embodying the perfect balance of softness and architectural precision. White and black played a central role in the narrative, appearing in a painted and embroidered tweed suit—an exquisite nod to CHANEL’s duality of purity and depth.
As the collection progressed, the intensity of colours deepened. An orange-pink coat layered over a purple jacquard dress captured the interplay of contrasts, while a mimosa-hued dress suit adorned with pale pink flounces exuded joyful femininity. Accessories followed the same chromatic storytelling—flat and heeled strappy shoes appeared in sky blue, violet, and delicate cream shades, each contributing to the seamless harmony of the collection.
CHANEL’s atelier craftsmanship was at the heart of the collection, elevating the house’s codes to new heights. Tweeds—one of CHANEL’s most iconic fabrics—were reimagined with fresh vibrancy, showcasing intricate braids, contrast linings, and precious buttons that metamorphosed into celestial moons, suns, and camellias. This interplay of meticulous detailing and bold artistic vision reaffirmed why CHANEL remains the oldest Haute Couture House in continuous operation.
Alternating between fluidity and structure, the dresses played with proportion and illusion. The lightness of their fabrics allowed for a virtuoso display of pleats, flounces, and embroidery, creating a dreamlike, almost surreal effect. Trompe-l’œil techniques transformed painted lace and embroidered chiffon into the illusion of tweed, blurring the boundaries between reality and fantasy. Standout pieces included a stardust dress, a breathtaking red chiffon gown embroidered to perfection, and a pleated shirt dress in pale yellow satin—each capturing the essence of CHANEL’s ethereal storytelling.
A long puffed sky-blue cape, a white sequinned dress worn with a champagne tweed coat—every look carried the unmistakable imprint of haute couture artistry. The House’s legacy of precision and imagination was on full display, with each garment a tribute to its heritage and a vision for the future. Here is the whole show:
CHANEL Is A Celebration of Timeless Excellence
With this collection, CHANEL once again reaffirmed the unparalleled artistry of its haute couture tradition. The Spring-Summer 2025 show was not merely about garments; it celebrated savoir-faire, an ode to colour, and a poetic reflection on the House’s eternal reinvention.
Following the natural rhythm of a day, the collection unfolded like a symphony of colours—from the soft glow of dawn to the depth of night. White, pastels, bright tones, midnight blue, and black formed a chromatic journey that embodied the House’s signature elegance. The silhouettes reflected this progression: a sunshine yellow tweed suit radiated morning light, while a lilac dress with delicate box pleats whispered of early afternoon refinement. A striking suit in white and black tweed, meticulously painted and embroidered, highlighted the House’s expertise in textile artistry. Then, as evening fell, an orange-pink coat layered over a rich purple jacquard dress captured the vibrancy and depth of haute couture, illustrating the endless renewal that has defined CHANEL for 110 years.
This collection was a manifesto of beauty and craftsmanship, proving that CHANEL’s creative freedom knows no bounds. Each piece, from the lightest pastels to the deepest blacks, declared the House’s enduring commitment to excellence, artistry, and innovation. It was a reminder that haute couture is not just about fashion—it is about history, art, and the sheer magic of creation.
As Gabrielle Chanel herself once said, “Comfort has forms. Love has colours.” This season, CHANEL painted a masterpiece, and the dream continues. For more on the CHANEL Spring-Summer 2025 Haute Couture collection, visit chanel.com.
José Amorim The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted without prior written permission. Images are used solely for illustrative purposes; no financial revenue is generated from this article or its content. If you are the rightful owner of an image and do not wish it to appear, please get in touch with us, and we will promptly remove it.
The Ferrari F40 is more than just a car; it is a legend, a masterpiece, and a cultural touchstone that has stood the test of time. Recently, it captured headlines again as Lewis Hamilton, one of Formula 1’s most significant drivers, posed alongside this iconic machine in front of Enzo Ferrari’s house. For Hamilton, the F40 is the pinnacle of automotive design—a raw, untamed beast that epitomizes Ferrari’s essence. But what makes the F40 so unique? Why is Ferrari so proud of this creation?
Introduced in 1987 to celebrate Ferrari’s 40th anniversary, the F40 was Enzo Ferrari’s swan song—a no-compromise supercar that showcased the brand’s racing DNA. At a time when automotive technology was evolving rapidly, the F40 stood out with its simplicity, raw power, and unapologetic focus on performance. It was the last car to bear Enzo Ferrari’s direct influence, and it remains a symbol of his passion for speed and innovation.
This article delves into the F40’s creation, technical marvels, and cultural impact, solidifying its place as Ferrari’s most iconic car. From its groundbreaking engineering to its enduring fanbase, join us as we explore why the F40 is the supercar that defined an era.
The Ferrari F40 and the birth of a legend.
The mid-1980s marked a transformative period in the automotive world, with manufacturers pushing the boundaries of performance and technology. Amidst this competitive landscape, Ferrari sought to create a supercar that would celebrate its 40th anniversary and reaffirm its dominance in the high-performance sector. This ambition culminated in creating the Ferrari F40, a car that would become a benchmark for future generations.
Source: https://mypatentprints.com
The Visionary Behind the F40
The F40 is the last Ferrari model personally approved by Enzo Ferrari, the company’s founder. Enzo’s vision was clear: to produce a car that embodied the essence of Ferrari’s racing pedigree, emphasizing raw performance and driving purity over luxury. This directive set the tone for the F40’s development, focusing on creating an unadulterated driving experience.
Engineering Excellence
The engineering prowess behind the F40 was spearheaded by Nicola Materazzi, a distinguished mechanical engineer renowned for his expertise in turbocharged engines. Materazzi had previously played pivotal roles in developing the Ferrari 288 GTO and the Lancia Stratos, showcasing his ability to blend performance with reliability. Under his guidance, the F40 was designed to be a no-compromise supercar, integrating advanced materials and technologies derived from Ferrari’s racing endeavours.
Design and Aerodynamics
The F40’s aesthetic and aerodynamic design was entrusted to Pininfarina, with Pietro Camardella leading the styling under the supervision of Aldo Brovarone. The design team focused on creating a functional and visually striking shape. The F40’s low, sleek profile, prominent rear wing, and extensive use of lightweight materials like Kevlar and carbon fibre, which aim to optimise aerodynamics and reduce weight, are essential for achieving the desired performance metrics.
Context and Competition
During its development, the F40 faced competition from other manufacturers aiming to set new performance benchmarks. Notably, the Porsche 959 was a technological tour de force of the era. However, Ferrari’s approach to the F40 was distinct. It focused on a purist driving experience devoid of electronic aids, contrasting with the 959’s tech-laden design. This philosophy resonated with enthusiasts seeking an unfiltered connection between driver and machine.
A Swift Development Timeline
The F40’s development was remarkably swift, with the project completed in just over a year. This rapid progression was a testament to the team’s dedication and expertise and Enzo Ferrari’s clear vision. The result was a car that met and exceeded the ambitious goals established at the project’s inception.
In summary, the birth of the Ferrari F40 was a confluence of visionary leadership, engineering excellence, and a commitment to pure driving pleasure. It is a testament to Ferrari’s ability to innovate and lead in the supercar domain, leaving an indelible mark on automotive history.
Enzo Ferrari, often called “Il Commendatore,” was a visionary whose name has become synonymous with passion, innovation, and automobile excellence. Born on February 20, 1898, in Modena, Italy, Enzo grew up with a profound love for racing that was sparked when he attended a race with his father as a young boy. This fascination grew into an unwavering obsession that shaped his life and career. In 1929, he founded Scuderia Ferrari, a racing team for Alfa Romeo. Still, by 1947, Ferrari had evolved into a brand producing its cars, starting with the 125 S. Known for his uncompromising pursuit of perfection, Enzo demanded the highest standards from his engineers, designers, and drivers. He believed that a Ferrari was more than just a car; it was a piece of art that fused technical mastery with emotional connection. While his leadership style was often described as demanding, it was driven by a relentless desire to uphold Ferrari’s legacy of performance and innovation. Enzo lived for racing, and the track was his ultimate testing ground, where his cars could prove their mettle. The Ferrari F40 was his crowning achievement, a vehicle he oversaw in his final years. It reflected his ethos in every detail—a machine prioritising raw performance, simplicity, and the visceral joy of driving. Enzo’s legacy extends far beyond his cars; he created a culture of excellence that continues to define Ferrari today, making it one of the most revered brands in automotive history. His philosophy, captured in his famous quote, “I build engines and attach wheels to them,” remains a testament to his focus on engineering brilliance and unrelenting dedication to the pursuit of speed.
Nicola Materazzi, celebrated as the “father of the Ferrari F40,” was a visionary engineer whose expertise shaped one of the most iconic supercars in automotive history. Born in 1939 in Caselle in Pittari, Italy, Materazzi developed a passion for mechanical engineering early on, leading him to work on groundbreaking projects like the Lancia Stratos before joining Ferrari in the 1980s. At Ferrari, his skill in turbocharging and lightweight design became evident in the creation of the 288 GTO, but it was the F40 that truly cemented his legacy. Designed to celebrate Ferrari’s 40th anniversary, the F40 embodied Materazzi’s raw, unfiltered performance philosophy. He spearheaded the integration of advanced materials like Kevlar and carbon fibre, ensuring the car was both light and robust. At the same time, its 2.9L twin-turbocharged V8 engine delivered an astounding 478 horsepower—remarkable for the time. Materazzi insisted on stripping the car of unnecessary luxuries and electronic aids, ensuring it delivered a visceral, uncompromising driving experience. His work on the F40 epitomized Ferrari’s racing DNA and Enzo Ferrari’s vision of pure performance. Even after leaving Ferrari, Materazzi continued to influence the industry, but his legacy will always be tied to the F40, a car that remains a symbol of engineering brilliance and passion.
The Ferrari F40: A Technical Monster
The Ferrari F40 is revered not just for its design but for the groundbreaking engineering that made it the fastest, most advanced road car of its era. Designed with the singular goal of delivering raw, unfiltered performance, the F40 combined cutting-edge materials, advanced aerodynamics, and a powerful turbocharged engine to achieve a driving experience unlike anything else on the road.
At the heart of the F40’s engineering was an obsession with weight reduction. Ferrari employed advanced materials like Kevlar, carbon fiber, and aluminum to craft a lightweight yet incredibly strong chassis and body. At a mere 1,100 kilograms (2,425 pounds), the F40 was astonishingly light, especially by the standards of the 1980s. This emphasis on weight-saving not only improved acceleration and handling but also created a sense of immediacy and responsiveness that defined the driving experience.
A Turbocharged Powerhouse
The beating heart of the F40 was its 2.9-liter twin-turbocharged V8 engine, a technical masterpiece derived from Ferrari’s racing expertise. Producing 478 horsepower and 577 Nm (425 lb-ft) of torque, the F40 could rocket from 0 to 100 km/h (62 mph) in just 4.1 seconds and achieve a top speed of 324 km/h (201 mph). At launch, it was the first production car to break the 200-mph barrier, a feat that placed it firmly in the pantheon of automotive legends. The turbochargers delivered explosive power, especially at higher revs, providing a thrilling, almost feral driving experience. Unlike many modern cars, the F40 required skill and focus to handle its raw power—traits that endeared it to purist drivers.
Aerodynamics: Function Over Form
The F40’s design was dictated by function, not fashion. Every curve and line was meticulously sculpted to maximize aerodynamic efficiency. The prominent rear wing, large air intakes, and low-slung profile were all results of wind-tunnel testing. The car’s drag coefficient of 0.34 was remarkable for its time, allowing it to slice through the air with minimal resistance. This focus on aerodynamics not only enhanced straight-line speed but also provided the stability needed for high-speed cornering.
The F40 was unapologetically analog, a rarity even in its time. It lacked modern conveniences such as power steering, anti-lock brakes, or traction control, forcing the driver to rely solely on skill. This purity was both its charm and its challenge—demanding but rewarding for those who mastered it. The Spartan interior, stripped of unnecessary luxuries, underscored Ferrari’s commitment to performance. Exposed carbon fiber, pull-string door handles, and minimal soundproofing made it clear: this was a car for driving, not comfort.
Comparisons With Contemporaries
While the F40’s closest rival, the Porsche 959, showcased groundbreaking technology and luxurious features, Ferrari took a different path. The 959 was a showcase of what technology could do, with advanced all-wheel drive and a host of electronic aids. The F40, on the other hand, was a celebration of simplicity, relying on its lightweight construction, raw power, and driver skill. This philosophical difference defined the F40 as the ultimate enthusiast’s car—less forgiving than the 959 but infinitely more visceral.
A Limited Run of Perfection
Ferrari originally planned to produce just 400 F40s, but overwhelming demand led to the production of 1,315 units. Despite this increase, the F40 remains a rare and coveted masterpiece. Each car was built with meticulous attention to detail, ensuring that every owner received a machine worthy of Ferrari’s storied reputation.
The Ferrari F40 remains a highly coveted collector’s item, with its market value experiencing significant appreciation in recent years. As of 2024, the average value of an F40 is approximately $2.3 million, reflecting its enduring allure among enthusiasts and investors. Notably, certain low-mileage and well-preserved examples have commanded even higher prices at auctions. For instance, during the Pebble Beach Auctions in 2022, a 1990 Ferrari F40 sold for an impressive $3.965 million, setting a new benchmark for the model. Similarly, at RM Sotheby’s Monterey auction in 2023, a 1990 F40 with just 580 miles on the odometer fetched $3.3 million, underscoring the premium associated with low-mileage specimens. These sales highlight the F40’s status as not only a symbol of automotive excellence but also a valuable asset in the collector car market.
Why Today, The Ferrari F40 Is a True Ferrari Icon?
The Ferrari F40 occupies a rarefied space in the automotive world, a car that transcends generations to remain an enduring symbol of Ferrari’s engineering and cultural legacy. Decades after its debut, the F40 continues to captivate enthusiasts, collectors, and even celebrities, solidifying its place as a true icon of the automotive industry.
The F40’s allure is amplified by the notable personalities who have owned and celebrated the car. Formula 1 champion Nigel Mansell famously owned an F40 during his career, speaking openly about his admiration for its raw performance. Guitar legend Eric Clapton, a lifelong Ferrari enthusiast, also added an F40 to his collection, further cementing its status as the ultimate aspirational vehicle. Most recently, Lewis Hamilton’s acknowledgment of the F40 as his favorite Ferrari highlights its timeless appeal even among modern racing royalty. The F40’s ability to bridge the gap between generations of drivers and collectors is a testament to its universal appeal.
A Pop Culture Icon
Beyond the racetrack and collector garages, the F40 has carved out a lasting presence in popular culture. It has graced countless video games, such as the Gran Turismo and Forza franchises, allowing a new generation of enthusiasts to virtually experience its unparalleled driving dynamics. Movies and television shows have also featured the F40 as a symbol of success and passion, further embedding it in the public consciousness. This enduring visibility keeps the F40 relevant and desirable, even as newer supercars vie for attention.
The Sultan of Brunei, Hassanal Bolkiah, is renowned for amassing one of the most extraordinary car collections in the world, and among its many treasures are eleven Ferrari F40s. As one of Ferrari’s most enthusiastic patrons, the Sultan commissioned several bespoke modifications to his F40s, transforming these already rare machines into unparalleled masterpieces. Under the guidance of Pininfarina’s Paolo Garella, ten of the Sultan’s F40s were customized to include features such as air-conditioning, electric windows, radios, and adjustable steering columns—luxuries absent from the original, spartan design. Notably, some of these F40s were converted to right-hand drive, making them exceptionally rare, as the F40 was only produced in left-hand drive from the factory. The Sultan’s collection also includes two of the nineteen highly coveted Ferrari F40 LM models, which were race-prepped versions of the car with enhanced performance capabilities. These unique modifications and rare acquisitions underscore the Sultan’s status as a connoisseur of Ferrari’s finest creations, with the F40 occupying a special place in his vast garage. Over time, only three of the Sultan’s F40s have left his collection, including a rare yellow right-hand drive version and one of the F40 LMs, both of which have since become prized possessions for other collectors. The Sultan’s passion for the F40 exemplifies its global appeal as a symbol of automotive excellence, while his bespoke touches highlight how even a masterpiece can be tailored to the desires of a true enthusiast.
Ferrari’s Own Celebration of the F40
Ferrari itself celebrates the F40 as a hallmark of its engineering and racing heritage. Displayed prominently at Ferrari museums and events worldwide, the F40 remains a focal point of the brand’s history. Special tributes and restorations through Ferrari Classiche ensure that every F40 remains as authentic and pristine as it was when it left the factory in Maranello. The car’s legacy has even inspired modern Ferrari models, from the LaFerrari to the SF90 Stradale, which incorporate the F40’s ethos of combining cutting-edge technology with an emotional driving experience.
The Ultimate Driving Machine
What truly elevates the F40 into icon status is its driving experience. Unlike modern supercars, which are packed with electronic aids, the F40 offers a raw, visceral connection between car and driver. Its twin-turbocharged V8 engine demands skill and respect, rewarding those who master its quirks with unparalleled performance and exhilaration. Enthusiasts often describe driving an F40 as a life-changing experience—a connection to a bygone era when cars were more mechanical than digital.
An Emblem of Enzo Ferrari’s Legacy
The F40 was Enzo Ferrari’s final gift to the world, a car that encapsulated his philosophy of uncompromising performance and passion for racing. It represents the pinnacle of Ferrari’s analog era, a time when cars were built for the pure thrill of driving. For many, the F40 isn’t just a car; it’s a piece of art, a legacy, and a testament to Ferrari’s enduring pursuit of perfection.
The Ferrari F40 is far more than a car; it is a living legend and a testament to Ferrari’s unrelenting pursuit of excellence. As Enzo Ferrari’s final masterpiece, it encapsulates everything the brand stands for: performance, innovation, and a pure, unfiltered driving experience. From its revolutionary use of lightweight materials to its twin-turbocharged V8 engine that redefined speed, the F40 has left an indelible mark on automotive history.
Decades after its debut, the F40 remains an object of fascination, revered by collectors, enthusiasts, and even racing icons like Lewis Hamilton. Its cultural significance extends beyond the track, having become a symbol of passion and perfection that transcends generations. The car’s exclusivity, coupled with its legendary performance, has propelled it to the upper echelons of the collector car market, with prices soaring and demand only growing.
As Ferrari looks to the future with groundbreaking advancements in hybrid technology, its victories at Le Mans, and ambitions in Formula 1, the F40 stands as a reminder of the brand’s roots—roots deeply entrenched in the relentless pursuit of speed and emotion. It is a car that continues to inspire, a timeless icon that bridges Ferrari’s glorious past with its innovative future. The Ferrari F40 is, and always will be, the definitive supercar that set the benchmark for what it means to dream big and drive even bigger.
José Amorim The information in this article was researched and compiled exclusively for LuxuryActivist.com. All content is protected by copyright and may not be reproduced, distributed, or transmitted in any form without prior written permission. Images are used solely for illustrative purposes, and no financial revenue is generated from this article or its content. If you are the rightful owner of an image and do not wish it to appear, please contact us, and we will promptly remove it. Featured image by Claefr.
Article Sources: 1. Ferrari Official Website: www.ferrari.com
2. Gooding & Company Auction Results (1990 Ferrari F40): www.goodingco.com
3. RM Sotheby’s Monterey Auction Results (1990 Ferrari F40): www.rmsothebys.com
When I initially purchased the HP OfficeJet Pro 7740, I chose it for its promised performance and quality. This semi-professional printer boasts impressive features like A3 printing, high-quality resolution, and user-friendly functionality. For a personal printer used sparingly—printing fewer than 200 pages per year—I expected it to last for years without significant issues. Unfortunately, my trust in HP was shattered.
Poor and Inefficient Customer Support
The trouble began when my printer, only four years old, suddenly stopped working. The error message? It could no longer recognize the print head. While this issue was unexpected, I assumed HP’s customer service would help resolve the problem efficiently. I couldn’t have been more wrong.
• The Timeline of Frustration: I spent two months engaging with HP’s customer service team, only to end up furious and empty-handed. They asked me to perform endless technical manipulations, none of which worked. Each call ended in frustration, and the promised follow-ups often didn’t materialize. Appointments were missed without explanation, leaving me to start from scratch each time.
• The Final Straw: Despite my persistent efforts, including sending two emails to HP’s CEO, I received no meaningful response. Eventually, a representative told me bluntly that my printer was out of warranty and deemed irreparable. Their solution? Discard the device and buy a new one. The lack of professionalism, empathy, and accountability was astonishing. I also requested a written confirmation that my printer was not repairable for the insurance, and they never answered me. This shows how shameful their customer service is.
Equally troubling was the realization that the HP OfficeJet Pro 7740 appeared to be designed with a limited lifespan. Here’s why:
• Breakdown After Warranty: The timing was suspect. My printer failed after its warranty expired—a coincidence too familiar with modern electronics. Given its low usage and semi-professional classification, a failure after only four years is unacceptable.
• Irreparability: When the printer stopped recognizing the print head, I attempted to resolve the issue by purchasing a replacement head. It didn’t work. HP’s technician later confirmed that the printer was beyond repair and fixing it wasn’t “worth it.” The implication? This once-expensive A3 printer was now destined for the trash—a scenario that should not occur in today’s environmentally conscious world.
The Environmental Impact
In an era where sustainability is paramount, it’s disheartening to see major companies like HP contributing to electronic waste through poorly designed products. The inability to repair the printer or extend its life highlights a disregard for eco-friendly practices.
Enter the Epson EcoTank ET2856: A Breath of Fresh Air
After my experience with HP, I sought a company and product aligned with my values: reliability, sustainability, and excellent customer service. My search led me to Epson and their EcoTank ET2856. Here’s why I’m thrilled with my choice.
1. Epson: A Company That Cares
Epson has earned a reputation for prioritizing quality and customer satisfaction. Known for its innovation in printing technology, Epson has embraced eco-conscious practices by creating products designed for longevity and reducing waste. Their commitment to sustainability is evident in their EcoTank range, which eliminates traditional cartridges in favour of refillable ink bottles.
2. The EcoTank ET2856: A Game-Changer in Printing
The EcoTank ET2856 is a remarkable device that has transformed my printing experience. Here’s what sets it apart:
• Eco-Friendly Ink Bottles: Unlike traditional cartridge-based printers, the EcoTank system uses refillable ink bottles. These bottles are:
• Cost-Effective: A single set of bottles costs significantly less than replacement cartridges and lasts much longer.
• High-Capacity: Each refill provides enough ink to print thousands of pages, making it ideal for occasional and frequent users.
• Reduced Waste: The absence of disposable cartridges significantly reduces plastic waste, aligning with modern sustainability goals.
• Long-Term Savings: While the printer’s initial cost is slightly higher than that of conventional models, the ink savings over time are substantial. This efficiency is a game-changer for someone like me, who prints less than 200 pages yearly.
• Reliable Performance: The ET2856 has proven to be a reliable workhorse. It offers consistent quality, user-friendly features, and seamless wireless connectivity.
3. Stellar Customer Service
Epson’s customer service has also impressed me. A quick search online reveals numerous positive reviews highlighting their promptness, professionalism, and willingness to resolve issues efficiently. This starkly contrasts with my experience with HP, where I felt like just another frustrated voice lost in a sea of complaints.
Conclusion: Lessons Learned and a New Beginning
My journey from the HP OfficeJet Pro 7740 to the Epson EcoTank ET2856 has been frustrating and enlightening. It taught me that:
1. Customer Support Matters: HP’s lack of professionalism and care for its customers has cost them a loyal client of over a decade. In contrast, Epson’s reputation for excellent service has already earned my trust.
2. Sustainability Is Non-Negotiable: Companies cannot afford to ignore environmental concerns today. Products designed for programmed obsolescence, like the HP 7740, are unethical and environmentally damaging.
3. Value Over Time: While the EcoTank ET2856 requires a slightly higher upfront investment, its long-term cost savings and environmental benefits make it far superior.
Finally, I’d like to emphasize the importance of warranties. After my experience with HP, I opted for a five-year warranty with Epson, giving me peace of mind that any issues will be handled professionally.
Ultimately, my switch to the Epson EcoTank ET2856 is more than just a printer change—it is a vote for accountability, sustainability, and quality. Companies like HP must note that customers will no longer tolerate poor service and wasteful practices in a competitive market. I’ve found a better alternative, and I couldn’t be happier.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
The design world holds its breath for Pantone’s grand reveal of the Colour of the Year every year. It’s not just a hue; it’s a mood, a message, and often, a sneak peek into the creative currents shaping our lives. Colour isn’t just about aesthetics—it’s deeply personal, emotional, and cultural. It can transform a space, set the tone for a moment, or even define an entire era. Think of the soothing blues of Classic Blue in 2020 or the bold optimism of Viva Magenta in 2023. Each choice reflects a carefully curated insight into global trends, moods, and aspirations.
This year’s announcement feels like a warm embrace: Mocha-Mousse 17-1230. Picture a rich, earthy tone that’s equal parts comforting and sophisticated. It’s a shade that invites us to slow down, reconnect, and indulge in life’s tactile, grounded pleasures. From interiors to fashion runways, digital design to personal branding, Mocha-Mousse promises to weave seamlessly into every facet of our lives.
But what exactly makes a Colour of the Year so impactful? And why is Mocha-Mousse poised to take centre stage in 2025? Let’s dive into the vibrant world of the Pantone Colour Institute and uncover the fascinating story behind this year’s choice.
The Pantone Color Institute: Expertise, precision and passion.
In the vibrant design world, colour is a universal language, conveying emotions, setting moods, and influencing perceptions. The Pantone Color Institute, a global authority on colour standardization and communication, is at the heart of this chromatic dialogue. Established in 1963, Pantone revolutionized the design industry by introducing the Pantone Matching System (PMS), a standardized colour reproduction system that ensures consistency across various materials and industries.
Who is Pantone?
Pantone LLC, headquartered in Carlstadt, New Jersey, began as a commercial printing company in the 1950s. Recognizing the challenges of colour inconsistency in printing, Pantone’s founder, Lawrence Herbert, developed the PMS to provide designers and printers with precise language for colour communication. This system assigns unique codes to over a thousand colours, enabling accurate reproduction across different platforms and materials.
The Pantone Color Institute
Beyond standardization, the Pantone Color Institute functions as Pantone’s trend forecasting and colour consultancy division. Comprising a global team of colour experts, the Institute analyzes cultural, social, and technological trends to understand how they influence colour preferences—their insights guide industries ranging from fashion and interior design to product packaging and digital media.
Each year, the Pantone Color Institute announces a “Color of the Year,” a hue that encapsulates the global zeitgeist and influences design trends across various sectors. The selection process is meticulous and involves:
• Trend Analysis: The team examines emerging trends in art, entertainment, fashion, travel, and socio-economic conditions. They consider how new technologies, materials, and textures impact colour.
• Global Perspectives: Insights are gathered from a worldwide network of colour experts, including those in design, architecture, and cultural studies.
• Emotional Resonance: The chosen colour reflects the collective mood and aspirations, aiming to resonate psychologically and emotionally.
For instance, in 2020, Pantone selected “Classic Blue,” a calming shade that offered reassurance during global uncertainty. In 2023, “Viva Magenta,” a vibrant hue, symbolized strength and optimism.
Naming and Numbering Colors
Pantone’s colour identification system combines numbers and suffixes to denote specific shades and their intended applications:
• Numbers: Colors are assigned unique three- or four-digit numbers. For example, “Mocha-Mousse” is designated as 17-1230.
• Suffixes: Letters indicate the type of material or finish:
• C: Coated paper, offering a glossy finish.
• U: Uncoated paper, providing a matte appearance.
• M: Matte finish.
This system ensures that designers and manufacturers can accurately reproduce colours across different mediums, maintaining visual consistency.
Impact Across Industries
The influence of Pantone’s Color of the Year extends across multiple sectors:
• Fashion: Designers incorporate the selected colour into their collections, setting seasonal trends.
• Interior Design: The colour guides choices in paint, furnishings, and décor, shaping the ambience of spaces.
• Graphic Design: Brands utilize colour in marketing materials to align with contemporary aesthetics.
Pantone fosters cohesion across diverse design disciplines by providing a unifying colour direction, ensuring that the chosen hue permeates various aspects of daily life.
The Pantone Color Institute is a beacon in the design world, illuminating the path for colour trends and ensuring harmony in visual communication. Their annual Color of the Year selection reflects the current global mood and influences the creative decisions that shape our environment.
The 2025 Colour of the Year – Mocha-Mousse 17-1230
Every Pantone Colour of the Year tells a story, and for 2025, Mocha-Mousse 17-1230 takes centre stage as a shade of grounding, indulgence, and understated elegance. This warm, earthy tone exudes a sense of timeless sophistication while connecting deeply to our human need for comfort and stability. As we step into a year of balance between innovation and introspection, Mocha-Mousse offers a palette that speaks to our digital and tactile worlds.
Why Mocha-Mousse?
Pantone’s choice reflects the growing emphasis on reconnection—with ourselves, others, and the environment. The global conversation about mental wellness, sustainability, and slowing down has influenced every sector, from fashion to technology. Mocha-Mousse emerges as a response to these themes, offering a versatile and deeply resonant hue.
The Meaning Behind the Shade
Mocha-Mousse is a rich, velvety blend of brown and taupe with subtle undertones of caramel. It embodies warmth and indulgence, reminiscent of a steaming cup of coffee or the soothing tones of natural wood. The color invokes a sense of stability and coziness, making it ideal for spaces and designs meant to evoke calmness and security.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
Leatrice Eiseman, Executive Director Pantone Color Institute
Mocha-Mousse Across Industries
1. Interior Design:
Mocha-Mousse is perfect for creating modern and welcoming spaces. Imagine plush sofas in Mocha-Mousse paired with brass accents or accent walls that ground airy, neutral-toned living spaces. Designers are already embracing earthy tones to foster nurturing and stimulating environments.
2. Fashion:
In fashion, this colour will dominate collections as a neutral that complements bold patterns or acts as a standalone statement. Expect Mocha-Mousse in tailored coats, cosy knitwear, and accessories like boots and handbags, offering elegance and practicality.
3. Beauty:
Cosmetics brands will likely incorporate Mocha-Mousse into their palettes, from creamy eyeshadows to lipsticks that flatter a wide range of skin tones. It’s a shade that radiates natural beauty, aligning with the ongoing trend of minimalism in makeup.
4. Digital and Branding:
As brands seek to balance sleek modernity with a human touch, Mocha-Mousse is poised to be the go-to colour for digital interfaces, websites, and packaging. Its warm undertone softens sharp edges, creating a sense of trust and reliability—qualities consumers crave in an ever-changing world.
What makes Mocha-Mousse stand out is its adaptability. It pairs effortlessly with various colours—soft pastels for a romantic touch, deep jewel tones for richness, or vibrant oranges and reds for a bold statement. Whether refreshing your wardrobe or designing a living room, Mocha-Mousse offers endless possibilities.
As we enter 2025, Mocha-Mousse isn’t just a colour; it’s a reflection of the world we’re shaping—grounded, thoughtful, and ready to embrace the beauty of life’s simple pleasures.
To Conclude,
Colour is more than just visual—it’s a universal language that speaks directly to our emotions, memories, and aspirations. Pantone’s annual choice of a Colour of the Year mirrors our times, capturing the cultural, emotional, and creative zeitgeist. In 2025, Mocha-Mousse 17-1230 does just that, offering a warm, grounding hue that feels both timeless and forward-thinking.
As we navigate a world increasingly defined by change, this rich shade invites us to pause and reconnect—with nature, others, and ourselves. Its versatility makes it a staple across industries, from fashion to interiors to digital branding, effortlessly bridging the gap between modernity and tradition.
In the words of Henri Matisse, “Colour helps to express light, not the physical phenomenon, but the only light that exists, that in the artist’s brain.” Mocha-Mousse embodies this sentiment—it’s not just a colour but an expression of our collective need for balance, stability, and beauty.
As 2025 unfolds, Mocha-Mousse will inspire designers, creators, and individuals alike to embrace its warm, welcoming energy, proving once again that colour can shape trends and how we experience the world.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only. Featured image is property of PANTONE.
Friendship is considered to be one of the best relationships in the world and there are so many ways to show your appreciation for your friend and show just how much they mean to you. You can do this by using creative, unique ways to demonstrate how much your friendship means. If you are looking to celebrate your friendship and demonstrate the strength and importance of the bond between you, friendship jewelry is one of the most effective ways to do this! To help inspire you, we will look at several unique and creative ways you can show friendship through jewelry, from simple yet effective pieces through to custom-order jewelry that has real meaning.
Personalized Pieces That Speak Volumes
When it comes to saying “I care”, few gifts quite do this like friendship jewelry that has been personalized. You can have your new necklace, bracelet, or earrings engraved with the name of your friend, their initials, or even an important date. This means that you never have to worry about giving something that anyone else you know has already given – it’s totally unique to them. And the experience of giving a personalized piece of friendship jewelry makes the gift accessory so much more special.
We recommend you think about what you want etched on the bracelet. For example, did you have a pet name for your friend, a shared saying, or inside joke? If so, have that written on the jewelry, as it’s such a beautiful and intimate thing to share. When your friend puts it on, it will hopefully bring a smile to their face, as well as happy memories!
The Magic of Matching Jewelry: A Bond You Can Wear
BFF friend bracelets might seem totally juvenile, but they’re a symbol of friendship. They tell the rest of the world (and yourself!) that this person is your ride-or-die right here, and you’ll always have each other, no matter how far apart you are or what you’re doing. They can be a thin woven thread bracelet, a dainty silver charm bracelet, or even a whole beaded bracelet that just beams. I mean, if you’re both obsessed with it, then you’re halfway to a great friendship find!
The replicated logos do not have to be similar to each other. From the matching pendant, buy the matching charm — or get acquainted with the color of the corresponding bracelet. Whatever you choose, make a harmonious bond with the two bracelets.
Symbols That Say More Than Words
Jewelry can symbolize more than the carat weight of its gold and gems. Very often, people will pick symbols according to the things they love most about their best friend. If it’s trust, loyalty, and love that you ask for most often from your friends, then a hoop or an infinity sign can be a talisman for the two of you — while a heart of gems can stand for the oceans of love and care that you have for each other.
Birthstone friendship jewelry is another way to personalize your design. Whether you go with your own birthstone, or your best friend’s, or another one you both have a connection with — meaning it really is YOURS — the piece will be truly special. Both your stone and one that’s appropriate for your bestie? Look for a 2 stone bracelet design. It’s so nice to have such a personal connection in your lives! Don’t forget to add a message or have it engraved to make it even more your own!
Little Gifts, Big Impact: Best Friend Jewelry
Sometimes, the gift with the most heartfelt message is the one that requires you to give only a pittance. Best friend jewelry doesn’t necessarily mean spending big money. A piece of less valuable jewelry (like a bracelet or necklace with a charm kind of vibe), or jewels that have been personalized with a heartfelt engraving could also pack a mighty punch.
Instead, consider giving your friend something that’s really representative of the type of person you know them to be. Someone who likes to explore the world will likely appreciate a charm bracelet adorned with travel trinkets or perhaps a necklace featuring a cute globe charm. It shows a devotion to what they love and unusually speaks to how well you know them, and that, you know, like them for it.
Yet one other really cool option, that’s super special in a slightly ‘hidden’ and unique way, is a piece of jewelry that is specifically made to honor friendship itself — elegant, purposed, and different sort of style. Tons of jewelers design some really sweet best friend pieces that feature two baubles that each equally make up the quintessential piece, like a choker with an AT + T engraved gold plaque x two chokers. Or a ring with a piece for each of you. Two destinies, one bonded future!
Friendship Rings: A Stylish Symbol of Your Connection
A friendship ring is another lasting way to show someone you care. It’s a unique piece of jewelry, because unlike fancy earrings or a touchy friendship bracelet, a ring can be worn every day. A band with some meaning etched on it, a stone with symbolism, the inception of your birthdate or name or hers into the material…it’s entirely up to you. Some people prefer “less is more” and so they get a simple thin band. Others aim for a detailed diamond-covered piece with three ropes of platinum twisted around the main body. It could be decorated with symbols, flowers, birds, waves–or even covered in gemstones.
If you really want to bond over something unique and personal, buy two rings that go together somehow. The design can be made up like a puzzle (i.e. your heart ring fits perfectly into the slit of my heart ring), or they can be stacked bands that work together to complete a circle of design.
Celebrating Milestones with Meaningful Jewelry Gifts
While you can give this to your friend at any time of year — Christmas, Hanukkah, Kwanzaa, Random Tuesday — during specific events will elevate it in meaning to both of you. When’s her birthday coming around? How about an anniversary of something noteworthy and fantastic that you both celebrated together?
Your girl is about to graduate, be elevated, or get that job. If you think jewelry is the way to celebrate extraordinary accomplishments, then time to pull the pin and git-‘er-done!
A Treasure That Lasts Forever
And listen, on all of these, remember, we’re not talking about jewelry. And we’re not talking about cash money. We’re talking about showing that friend, that bestie, how much she means to you. Lock and load to your personal best budget and find the one piece that is so them!
Carol The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
Black Friday and Cyber Monday have transformed from mere sales events into cultural phenomena, driving millions of shoppers into a frenzy of deals and discounts each year. Originating in the United States, these shopping bonanzas have grown into global events, influencing how businesses and consumers approach the holiday season. In 2024, these twin pillars of consumerism once again captivated the world, delivering record-breaking sales figures, showcasing cutting-edge shopping trends, and redefining the boundaries of retail innovation.
This year, the stakes were higher than ever. With advancements in e-commerce, artificial intelligence, and payment technologies, consumers can access unprecedented levels of convenience and personalization. On the other hand, retailers competed fiercely to stand out in a crowded marketplace, employing aggressive marketing strategies and irresistible offers to capture consumer attention.
2024’s Black Friday and Cyber Monday weren’t just about record sales—they reflected broader trends shaping our society. From the growing emphasis on sustainable shopping and ethical consumption to the integration of virtual reality in online stores, these events showcased a retail ecosystem that is evolving rapidly. But alongside these advancements came questions about their impact, from supply chain challenges to environmental concerns raised by the surge in shipping and packaging demands.
In this article, we’ll take a deep dive into the origins and evolution of Black Friday and Cyber Monday, providing historical context to these modern retail giants. We’ll also explore what made the 2024 events so unique, analyzing key takeaways, trends, and sales data from around the world. Finally, we’ll conclude with a reflection on the environmental implications of such massive retail events and propose ideas for a more sustainable future in shopping.
Photo by sarah b
Black Friday and Cyber Monday – Origins, History, and Key Facts
Black Friday and Cyber Monday have become synonymous with frenzied shopping sprees, doorbuster deals, and an annual spectacle transforming how the world approaches the holiday season. To understand their significance, it’s essential to explore their origins, history, and the fascinating facts that have shaped these events into what they are today.
The Origins of Black Friday
The term “Black Friday” originated in Philadelphia during the 1960s, when local police used it to describe the chaotic traffic and crowded streets that followed Thanksgiving. By the 1980s, the term had shifted to a more positive connotation, reflecting the financial success of retailers who moved “into the black” (profit) thanks to the surge in holiday shopping. Over time, Black Friday became a cultural event, with stores offering steep discounts to attract shoppers eager to kickstart their Christmas shopping.
The Birth of Cyber Monday
As online shopping gained traction in the early 2000s, retailers noticed a spike in e-commerce sales the following Thanksgiving. This phenomenon was attributed to consumers returning to work and using high-speed internet connections to shop online. In 2005, the National Retail Federation coined “Cyber Monday” to capitalize on this trend, marking the beginning of a digital shopping revolution.
Key Facts Over the Years
1. Global Reach: Black Friday and Cyber Monday are no longer exclusive to the U.S. Countries worldwide have embraced the events, adapting them to their local markets.
2. Record Sales: In 2023, combined sales exceeded $200 billion globally, showcasing their economic impact.
3. The Shift to Online: Cyber Monday consistently outpaces Black Friday in online sales, reflecting changing consumer preferences.
4. Environmental Impact: These events generate significant environmental concerns due to increased shipping and packaging demands.
From humble beginnings to worldwide phenomena, Black Friday and Cyber Monday have reshaped retail, creating opportunities and challenges for businesses and consumers.
2024 Black Friday and Cyber Monday – Unprecedented Sales and Emerging Trends
The 2024 Black Friday and Cyber Monday events have again underscored their significance in the global retail landscape, setting new records and highlighting evolving consumer behaviours. This year, they witnessed remarkable online and in-store sales growth driven by technological advancements and shifting shopping preferences.
Record-Breaking Sales Figures
Black Friday online sales in the United States reached $10.8 billion, a 10.2% increase from the previous year’s $9.8 billion. Cyber Monday continued its dominance as the most significant online shopping day, with sales projected to hit $13.2 billion, reflecting a 6.1% year-over-year growth. Collectively, U.S. retail sales from Black Friday to Cyber Monday were forecasted to reach $75 billion, a 5% increase compared to 2023.
Global Expansion and Participation
Originally U.S.-centric, Black Friday and Cyber Monday have evolved into global phenomena. In the United Kingdom, major retailers like Argos, John Lewis, and Amazon launched early discounts, contributing to a significant surge in consumer spending. In France, the events have been widely adopted, with numerous merchants extending offers beyond the official dates to maximize consumer engagement.
Emerging Trends in 2024
1. Mobile Shopping Surge: Mobile devices accounted for 80% of U.S. traffic to retailer sites and apps, with 73% of orders placed via mobile, underscoring the growing importance of mobile optimization for retailers.
2. Influencer and Affiliate Marketing Impact: Influencers and affiliate marketers drove 20% of U.S. Cyber Monday e-commerce revenue, a 7% increase from the previous year, highlighting the effectiveness of social media in influencing purchasing decisions.
3. Artificial Intelligence Integration: Retailers leveraged AI-powered chatbots and personalized recommendations, leading to a 9% higher conversion rate for digital retailers utilizing AI technologies.
4. Buy Now, Pay Later (BNPL) Adoption: The BNPL option contributed $686.3 million to online Black Friday sales, reflecting an 8.8% year-over-year increase, indicating consumers’ preference for flexible payment options.
Top Performing Retailers
Amazon maintained its leadership position, with significant Black Friday and Cyber Monday sales, contributing to a notable rise in its stock value. Traditional retailers like Walmart and Costco also reported strong performances, attributed to their strategic embrace of e-commerce and technology enhancements.
Environmental Considerations
The surge in online shopping has raised environmental concerns due to increased shipping and packaging demands. Consumers and retailers are becoming more conscious of sustainability, emphasising eco-friendly packaging and carbon-neutral shipping options.
The 2024 Black Friday and Cyber Monday events set new sales records and showcased significant consumer behaviour and retail strategy shifts. The integration of technology, the influence of social media, and the expansion of flexible payment options have redefined the shopping experience. As these events evolve, balancing consumer demand with environmental responsibility remains a critical consideration for the future.
To Conclude,
The 2024 Black Friday and Cyber Monday events have again demonstrated their unmatched influence on global retail. With record-breaking sales figures, groundbreaking technological integration, and expanding global participation, these shopping phenomena have redefined consumer behaviour and retail strategies. From the dominance of mobile shopping to the power of influencer marketing and the rising popularity of flexible payment options like Buy Now and Pay Later, the trends emerging this year are a testament to the evolving demands of modern shoppers.
Yet, amid the excitement and convenience of these events, there is a growing awareness of their environmental footprint. The surge in online orders has increased the demand for shipping and packaging, raising significant concerns about sustainability. While some retailers are taking steps toward eco-friendly practices, there is still a long way to go in balancing consumerism with environmental responsibility.
Looking ahead, retailers and consumers alike must find a way to enjoy the benefits of these shopping events without compromising the health of our planet. Whether through embracing sustainable packaging, prioritizing carbon-neutral delivery options, or simply making more mindful purchasing decisions, there are steps we can all take to create a more balanced future.
As we reflect on the incredible milestones of Black Friday and Cyber Monday 2024, it’s clear that these events are more than just sales—they’re cultural markers of our time. However, as the world shifts toward sustainability, perhaps the next evolution of these shopping extravaganzas will be defined not just by profits but by their contribution to a healthier, more conscious world.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
As the holiday season approaches, Switzerland’s alpine villages transform into enchanting winter wonderlands, with Gstaad as a beacon of elegance and exclusivity. Nestled amidst snow-capped peaks and breathtaking landscapes, this picturesque resort becomes the ultimate destination for those seeking luxury and charm.
This year, the House of CHANEL returns to Gstaad for the second consecutive winter, unveiling its ephemeral boutique from December 12, 2024, to March 9, 2025. Housed in a traditional wooden chalet, this exclusive space invites visitors to experience the brand’s iconic creations in a setting that seamlessly merges Parisian sophistication with alpine allure. Whether exploring CHANEL’s latest collections or simply soaking in the serene ambience, this boutique promises an unforgettable journey into the heart of timeless style and mountain magic.
The CHANEL Ephemeral Store in Gstaad: Everything You Need to Know
From December 12, 2024, to March 9, 2025, CHANEL once again transforms Gstaad into a hub of luxury with its ephemeral boutique. This captivating space celebrates the House’s timeless elegance amidst the picturesque Swiss Alps. Set just outside the resort’s bustling centre, the boutique is nestled in a charming early 20th-century wooden chalet, blending traditional Swiss alpine architecture with CHANEL’s signature aesthetic.
Spanning 120 square meters across two floors, the chalet exudes a warm, inviting atmosphere reminiscent of a holiday retreat. Upon entering, guests are welcomed into a vestibule leading to the Coco Neige 2024/25 collection, a line designed to marry comfort, style, and sophistication. Inspired by the 1970s, this collection redefines winter sportswear with a casual yet technical approach, offering everything from après-ski attire to refined evening wear. Highlights include white and black skis adorned with CHANEL’s iconic double C logo, ensuring ultimate elegance on the slopes.
Accessories take centre stage on seamlessly integrated shelves, featuring quilted gloves, cowls, glacier glasses with a retro twist, and cosy quilted sneakers and shearling boots. Essential knitwear and cashmere pieces, both playful and classic, round out the collection, providing luxurious options for braving the winter chill.
The boutique’s interior design reflects CHANEL’s impeccable attention to detail, harmoniously merging antique mountain furniture with contemporary elements. A palette of white, beige, black, and gold—Gabrielle Chanel’s signature colors—enhances the chalet’s cozy ambiance. Upstairs, the boutique’s first floor offers an intimate salon-like setting, with sleek rails and mannequins showcasing silhouettes from the Cruise 2024/25 and Coco Neige collections. Two fitting rooms, elegantly decorated with tweed armchairs, faux fur rugs, and embroidered works by Lesage, complete the immersive shopping experience.
Beyond fashion, the boutique features a curated selection of CHANEL’s iconic timepieces, including the J12 and Première watches and the limited-edition Première Sound. Emblematic jewellery from the N°5, Camélia, and Comète collections, alongside timeless creations from the 1932 Haute Joaillerie collection, are also on display, highlighting the brand’s exceptional craftsmanship.
For CHANEL enthusiasts and Gstaad lovers alike, this boutique is more than a shopping destination—it’s a celebration of alpine luxury and Parisian sophistication, a true testament to the House’s enduring legacy. Don’t miss this exclusive opportunity to experience CHANEL in the heart of the Swiss Alps.
The Coco Neige 2024/25 Collection: A Fusion of Elegance and Technicality
The CHANEL Coco Neige 2024/25 collection epitomizes the perfect balance between high fashion and functionality, designed to seamlessly transition from snow-dusted peaks to bustling city streets. Rooted in the legacy of Gabrielle Chanel, who revolutionized women’s fashion with her embrace of sporty, liberating designs, this collection reinvents alpine chic with a contemporary edge.
This season, CHANEL blends a sporting spirit with technical innovation, delivering a wardrobe as practical as it is sophisticated. The collection combines cutting-edge materials designed to withstand the rigours of winter sports with the brand’s signature elegance. The result is an array of garments and accessories that offer comfort and style for winter adventures and urban outings. From sleek quilted jackets to cashmere layers, each piece is thoughtfully crafted to provide warmth and mobility without compromising aesthetic appeal.
The Coco Neige 2024/25 campaign is brought to life by Loli Bahia, whose graceful presence captures the essence of CHANEL’s vision. Photographed by the renowned Juergen Teller, the campaign takes place in an unexpected yet meaningful location: Gabrielle Chanel’s iconic apartment on Rue Cambon in Paris. This setting, steeped in the brand’s history and creativity, contrasts the collection’s snowy inspiration, underscoring its versatility and cosmopolitan allure.
A standout feature of the collection is its nostalgic nod to the 1970s, with retro-inspired pieces like quilted gloves, glacier glasses, and shearling boots. These touches infuse a playful yet refined aesthetic into the lineup, while the signature CHANEL colour palette—white, black, and gold—ensures timeless appeal. Accessories like white and black skis adorned with the double C logo elevate the notion of alpine luxury, turning practical gear into style statements.
Whether carving down the slopes or strolling through the city, the Coco Neige 2024/25 collection embodies the spirit of winter with unmatched elegance. It celebrates CHANEL’s enduring ability to merge technicality and design, honouring the House’s heritage while embracing modernity.
Nestled in the Bernese Oberland region of Switzerland, Gstaad is a picture-perfect alpine village renowned for its blend of traditional charm and modern luxury. With a population of just over 9,000, this exclusive resort has evolved from a quaint farming community into a world-class destination for the global elite. Its rise to fame began in the early 20th century, catalyzed by the arrival of the railway in 1905, which opened its pristine landscapes to discerning travellers seeking tranquillity and sophistication.
Gstaad’s reputation for luxury is matched only by its idyllic surroundings. The village is adorned with Swiss chalets and cobblestone streets set against snow-covered peaks. Its car-free centre boasts high-end boutiques, gourmet restaurants, and cosy cafes, making it a haven for relaxation and indulgence. Among its standout accommodations are the iconic Gstaad Palace, a historic hotel known for its opulent service and old-world charm, and The Alpina Gstaad, a contemporary retreat celebrated for its design and world-class spa.
Photo: https://www.gstaad.ch
Over the decades, Gstaad has become a magnet for celebrities and royalty alike. From Elizabeth Taylor and Grace Kelly to Madonna and Bernie Ecclestone, the village has played host to countless luminaries, adding glamour to its serene mountain vibe. Despite its celebrity allure, Gstaad has retained its authenticity, emphasizing sustainable tourism and preserving its cultural heritage.
Gstaad offers over 200 kilometres of ski slopes suitable for all levels in winter, complemented by top-tier ski schools and cosy mountain huts. For non-skiers, the village provides activities such as horse-drawn sleigh rides, scenic hiking trails, and cultural events like the Menuhin Festival, a classical music highlight.
Gstaad’s seamless blend of alpine tradition, modern luxury, and cultural vibrancy ensures its place as one of the world’s most sought-after ski destinations. Whether you’re drawn by its serene beauty, exclusive experiences, or vibrant social scene, Gstaad promises an unforgettable escape into the heart of the Swiss Alps.
To conclude,
CHANEL’s return to Gstaad for the 2024/25 winter season celebrates elegance, exclusivity, and alpine charm. Set against the breathtaking backdrop of the Swiss Alps, the temporary boutique captures the essence of CHANEL’s timeless sophistication, blending seamlessly with the resort’s understated luxury. Whether exploring the latest collections, indulging in exquisite timepieces, or embracing the spirit of the mountains through the Coco Neige line, this boutique offers a unique experience for fashion enthusiasts and mountain lovers alike.
Paired with Gstaad’s unparalleled allure, world-class amenities, rich history, and captivating landscapes, this initiative reaffirms the region’s status as a global destination for luxury and style. As the snow blankets the village and the festive season lights up the chalets, CHANEL’s presence adds a new layer of magic to Gstaad, making it a must-visit for the season. Prepare to be inspired by the perfect harmony of Parisian elegance and Swiss alpine splendour.
José Amorim The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
