Colour is an integral part of our lives and significantly impacts our physical, emotional, and psychological well-being. From the clothes to the food we eat, colour plays a vital role in shaping our experiences and perceptions of the world around us.
One reason colour is so important is that it can affect our moods and emotions. Specific colours can evoke happiness, sadness, excitement, or calmness. For example, warm colours, such as red and orange, can stimulate energy and passion, while cool colours such as blue and green, can promote a sense of calm and relaxation.
This year, Pantone just released the 2023 colour of the year. It is called Pantone 18-1750 VIVA MAGENTA. 2023 will be magenta, or it will not be. Every year, Luxury Activist tries to analyse and understand the behind such choices.
The Pantone Colour Institute is the ultimate reference in terms of colour.
For those who may not know, the Pantone Color Institute is a world-renowned authority on colour, known for providing colour standards for various industries such as fashion, graphic design, and interior design. Each year, the institute selects a “Color of the Year” that reflects the cultural and social climate of the time.
The Pantone Color Institute is a world-renowned authority on colour, known for providing colour standards for various industries such as fashion, graphic design, and interior design. The institute was founded in 1963 by Lawrence Herbert, who had a background in chemistry and printing.
The Pantone Color Institute is staffed by a team of colour experts, including designers, artists, and scientists, who work together to study colour trends and forecast colour direction. They also work with various industries to consult and create colour standards.
Each year, the Pantone Color Institute selects a “Color of the Year” that reflects the time’s cultural and social climate. The process of choosing the year’s colour is a careful and deliberate one that considers various factors such as fashion, art, technology, and popular culture.
The team at the Pantone Color Institute studies colour trends and patterns throughout the year, attending various events such as fashion shows, trade shows, and design exhibitions. They also analyze social media, consumer behaviour, and global news events to determine the colour that best represents the current cultural climate.
Once the team has identified a colour, they release a statement explaining why they chose it and how it can be used in various industries. The colour of the year is often seen as a reflection of the current mood and sentiment of society, as well as a forecast of future trends in design and fashion.
The Pantone Color Institute is a team of experts specialising in colour consultation and standardization. They select the colour of the year by analyzing colour trends and cultural climate, and the chosen colour often reflects society’s current mood and sentiment.
Pantone 18-1750 VIVA MAGENTA, Welcome!
This year, Pantone 18-1750 Viva Magenta has been chosen as the colour of the year for its vibrant and energetic nature. This shade of magenta is a bold and confident colour that inspires creativity, passion, and vitality. Its bright and warm tones evoke a sense of excitement and enthusiasm, making it the perfect colour to represent the energy of 2023. Viva Magenta is a versatile colour that can be incorporated into various design styles. It can be paired with neutral tones such as beige, grey, or white to create a balanced and harmonious colour scheme. Alternatively, it can be used as a pop of colour to add interest and excitement to a space.
In interior design, Viva Magenta can be used as an accent colour on furniture, textiles, or decor accessories to add a touch of drama and liveliness to a room. It can also be used as a wall colour in spaces such as a home office or creative studio to stimulate creativity and inspiration.
In fashion, Viva Magenta can be used to make a bold statement in an outfit. It pairs well with bold colours such as orange, red, or yellow for a vibrant and playful look. Alternatively, it can be used as a subtle accent on accessories such as shoes or bags to add a touch of colour and personality.
Beyond its aesthetic qualities, colour is essential in our daily lives. It has the power to influence our mood, emotions, and behaviour. Colours like Viva Magenta can inspire us to be more creative, passionate, and enthusiastic about life. It can also promote a sense of confidence and self-expression, encouraging us to be bold and daring in our personal and professional lives.
In conclusion, Pantone 18-1750 Viva Magenta is a vibrant and energetic colour that represents the spirit of 2023. Its bold and confident nature makes it a versatile colour that can be incorporated into various design styles. Beyond its aesthetic qualities, it has the power to influence our mood and behaviour, inspiring us to live life with passion and enthusiasm.
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