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Men’s luxury watches have long been a symbol of sophistication, craftsmanship, and timeless style. As an essential accessory for the modern gentleman, these timepieces reflect not only one’s taste in fashion but also their personality and accomplishments. 

With such a diverse range of men’s luxury watches, brands, and designs available, finding the perfect luxury watch can be an enjoyable and overwhelming experience. The world of watch brands for men offers an endless array of options, from renowned luxury watch manufacturers to emerging independent luxury watchmakers. 

Whether you are looking for a timeless dress watch, a bold sports watch, or a trendy statement piece, Watch Exchange has the perfect luxury watch brands waiting to be discovered.

1. The Classic Gentleman: Rolex Datejust

The Datejust collection of the renowned Rolex, one of the best watch brands, comes in various sizes and materials, with the classic gentleman’s choice being the 31mm or 36mm model. These Rolex watches are often paired with a beautiful fluted bezel, adding a touch of sophistication to their design. 

Collectors appreciate the instantaneous date feature with rapid settings, a testament to Rolex’s automatic movement’s precision and engineering prowess. These complicated watches have an average price ranging from S$3,110 to S$67,439.

Photo by Millenary Watches

2. The Adventurous Spirit: Omega Seamaster Planet Ocean

The Omega Seamaster Planet Ocean collection, costing between S$3,800 and S$22,894, offers diver watches in a wide range of sizes and designs. One of the defining features of these Omega watches is their ability to withstand water depths of up to 600 meters, making them perfect companions for professional divers and water sports enthusiasts alike. 

The Planet Ocean 600M Co-Axial Master Chronometer 43.5mm is one of the diving watches in the collection, featuring a stunning design and impressive water resistance, making it a perfect watch for any adventure.

3. The Tech Enthusiast: Apple Watch Hermès

For tech enthusiasts who desire a luxury watch brand with cutting-edge technology, the Apple Watch Hermès stands out as an exceptional option. It has all the Apple Watch Series 7 features, such as GPS tracking, heart rate monitoring, and smartphone connectivity. 

This ensures that the user enjoys the classic aesthetics of an Hermès timepiece and the benefits of Apple’s innovation. Fanciers shell out around S$1,740 to S$2,161 for any of these watches.

4. The Bold Trendsetter: Hublot Big Bang

The Hublot Big Bang, valued between S$15,384 and S$91,208, is crafted to provide ultimate comfort, style, and precision, making it an ideal choice for the trendsetting man. Emphasizing its commitment to technological advancement, Hublot employs its material of choice – ceramic – in the Big Bang Unico Sky Blue

This remarkable watch incorporates the Unico manufacture movement, resulting in a timepiece that is both high-performance and visually stunning. Further, Hublot, as a luxury watch company, ensures their watches are made with top quality materials, making any of their timepieces a great investment.

5. The Sophisticated Connoisseur: Patek Philippe Nautilus

One of the expensive watch brands known as the Patek Philippe, is a crown jewel in the world of the best luxury watch brands. It has been turning heads since its Nautilus introduction in 1976. One of the most appealing characteristics of the Nautilus is its ingenious, horizontally embossed dial, which contributes to the watch’s unique charm.

As a testament to its versatile watch-making, the Nautilus collection, priced from S$43,598 to S$757,514, caters to a diverse audience; from stainless steel models to more opulent gold and diamond-studded variants, there is a stunning, complicated watch for every discerning watch enthusiast. 

Photo by Kent Lâm

6. The Aviator’s Dream: Breitling Navitimer

The Breitling Navitimer has long been a dream for many aviation enthusiasts and watch collectors. First introduced in 1954, the Navitimer was designed as a dedicated pilot’s watch, featuring a highly-capable clock and an integrated analog flight computer. 

This powerful combination allowed aviators to calculate critical flight information such as speed, distance, fuel consumption, and rate of climb or descent. Aspiring owners of these fancy timepieces are expected to spend around S$2,734 to S$10,394.

7. The Understated Minimalist: Audemars Piguet Royal Oak

Audemars Piguet, a renowned Swiss watch brand co-founded by Jules Louis Audemars, introduced the Royal Oak model, which costs anywhere between S$11,724 to S$422,308. This is celebrated for its minimalist design with its stainless steel case, octagonal bezel, and signature “Tapisserie” dial, present in many AP watches. 

Another of its standout traits is its elegant combination of premium materials and traditional Swiss craftsmanship. The watch features white gold applied hour-markers and Royal Oak hands with luminescent coating, ensuring effortless readability even in low light conditions. 

Special Mentions: 

1. The Sports Enthusiast: TAG Heuer Formula 1

The TAG Heuer Formula 1 collection, priced between S$300 and S$5,850, is designed with a sporty, robust aesthetic inspired by the high-octane world of Formula 1 racing. These mechanical watches also include chronograph models with multiple subdials. 

With luminescent hands, markers for visibility in low light, and a range of strap options such as stainless steel, rubber, and leather, this watch manufacturer combines function, comfort, and style for both motorsport enthusiasts and watch connoisseurs. 

2. The Classically Elegant: Jaeger LeCoultre Polaris

The Polaris collection of the Jaeger-LeCoultre, one of the reputable Swiss watch manufacturers, takes inspiration from the classic 1968 Polaris Memovox, merging iconic design elements with modern watchmaking expertise. Key features include an in-house automatic or manual movement, ensuring high precision and reliability. 

These iconic luxury timepieces typically boast a distinctive dual-crown design and a rotating inner bezel, showcasing the brand’s illustrious history through the watches’ complicated movements. Most models have a water resistance of up to 200 meters. These watches can sell anywhere between S$7,955 and S$37,841. 

3. The Undaunted Pleasure-Seeker: IWC Schaffhausen Aquatimer

IWC Schaffhausen (International Watch Company) is a renowned watch industry for creating high-quality Aquatimer Swiss timepieces that combine precision engineering with exclusive design. Many of the watches in the collection of this Swiss brand offer complications such as chronographs, perpetual calendars, and world time functions. 

Crafted with materials like stainless steel, gold, and ceramic, IWC Schaffhausen watches are a testament to the brand’s commitment to quality, innovation, and timeless design. These watches have a price range of S$9,433 to S$16,993.


The ultimate decision when selecting a men’s luxury watch should always reflect your personal preference and style. Luxury watches are not just an accessory but a statement of who you are. While an array of designs, materials, and technologies are available, the best watch is the one that feels right on your wrist and aligns with your individual aesthetic and lifestyle. 

Key Takeaways

  • Whether you prefer the traditional Swiss luxury watchmaker, Rolex, the innovative Hublot, or other luxury watch brands of high-end watches, your choice can say a lot about your personality.
  • Some luxury watches hold or even increase their value over time. If this aspect matters to you, research luxury brands and models known for their investment potential.
  • A watch should be comfortable to wear. A timepiece that feels right on your wrist will undoubtedly reflect your personality better than one that doesn’t.

In search of a reliable marketplace for pre-owned luxury watches? Watch Exchange is the go-to boutique for all the breathtaking holy grails of timepieces. With our team of professionals, we can certainly help you find the watch you want or sell and trade your current one!

Arsène Wargas
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