An exquisit Autumn picnic, with Champagne Krug

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Autumn is often a nostalgic season. Not yet winter and no more summer. Temperatures start to drop and holidays are over. That is probably why we should find things to do, to treat ourselves with nice things. While the sun is still there, Autumn is the perfect season to connect to nature and rediscover simple pleasures like a picnic. We can see nature changing and for LuxuryActivist was the perfect occasion to rediscover Champagne Krug.

Autumn, nature under the hood

The word autumn comes from the ancient Etruscan root autu- and has within it connotations of the passing of the year. It was borrowed by the neighbouring Romans, and became the Latin word autumnus. After the Roman era, the word continued to be used as the Old French word autompne (automne in modern French) or autumpne in Middle English, and was later normalized to the original Latin. In the Medieval period, there are rare examples of its use as early as the 12th century, but by the 16th century, it was in common use.
The alternative word fall for the season traces its origins to old Germanic languages. The exact derivation is unclear, with the Old English fiæll or feallan and the Old Norse fall all being possible candidates. However, these words all have the meaning “to fall from a height” and are clearly derived either from a common root or from each other. The term came to denote the season in 16th century England, a contraction of Middle English expressions like “fall of the leaf” and “fall of the year”. This Autumn, LuxuryActivist decided to embrace the new season and at the same time rediscover one of the most amazing Champagne houses: Krug. During the time of a Autumn picnic, let’s review this excellent Champagne.

Champagne Krug, rediscovering a state of art.

Krug Champagne is a Champagne house founded by Joseph Krug in 1843. It is based principally in Reims, the main city in France’s Champagne region and is one of the famous Champagne houses that formed part of the Grande Marques.Today the house is majority owned by the multinational conglomerate LVMH whose portfolio includes other well known wine brands such as Moët & Chandon, Veuve Clicquot, Château d’Yquem and Ruinart. Despite LVMH’s majority ownership, the Krug family is still actively involved in all the key decisions of the house but does not manage the day-to-day operations.

Champagne Krug was well known as well as the Concorde champagne. Every client flying on Concorde would enjoy this amazing champagne and the French Champagne house became the symbol of a modern and stylish lifestyle.


Drug is mainly know for its Krug Grande Cuvée, supplemented by a non-vintage rosé, a vintage blanc, a vintage blanc de blancs from the Clos du Mesnil in the Cotes de Blancs, a vintage blanc de noirs from the Clos d’Ambonnay and older vintages released as Krug Collection series.

Krug Grande Cuvée is a blend of over 120 wines coming from ten or more different vintages – some up to fifteen years in age – and three grape varieties (Pinot noir, Chardonnay and Pinot Meunier) from numerous vineyards. Every year Krug recreate its Grande Cuvée and in total more than 20 years are required in order to create a bottle of Krug Grande Cuvée. Within this time, each bottle of Krug will lay on a minimum of 6 years in the Krug cellars. The result is the distinguished deep golden color and very fine bubbles. That is why Krug Champagne is often considered as one of the best champagnes in the world. So for our Autumn picnic, a bottle of Krug is the perfect companion to celebrate nature with style.


Autumn Picnic, celebrating refinement, quality and creativity.

The art of picnic requires:

  • Great people to picnic with
  • A little organization when it comes to address lunch out of home
  • Great food (otherwise why bother?)
  • Convenient weather if not good weather

While in the 18th Century, people where enthusiasts by the natural surroundings. The 18th century and the 19th century brought many people to Mountains landscapes. For some people was because of medical reasons, others because living in the mountains or closer to Mountains was a idyllic life, completely translated into the Romantic trend at that time. Nowadays, life became more urban and still men are always tempted to reconnect to nature. Autumn is the perfect season for that as we enjoy every single moment we can spend outside before Winter arrives.

First things first. In order to prepare a great Autumn picnic, we need to start with 2 main things:

  • Appropriate crockery and cutlery. 
  • Great ingredients to please the palate

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For these 2 points, Champagne Krug provided everything perfectly adapted to the experience. From seasonal ingredients like the lobster mushrooms, to Ratte potatoes towards some special ingredients like combavas limes and Yuzu confiture, we had everything to cook an amazing picnic. Krug even provided a cooking apron.

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After the preparation, the only thing remaining was to find the perfect spot to picnic. In Lausanne, there are considerably a certain amount of parcs. Switzerland is amazing for this as nature is all around you. So after the perfect location chosen, we just needed to get there and enjoy.

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Krug Grande Cuvée was the perfect addition to the picture. From the very first seconds we had the champagne in mouth, we would appreciate the finesse of the deep-gold liquid. Fine bubbles and a sort of roundness would completely seduce you. We can see that all the time spent at Krug Cellars was worth it.


Each different natural element just blend together in order to obtain a sublime result. It is like an orchestra: Strong, different and distinguished instruments that blend into a symphony. The champagne was truly appreciated and brought a sort of sharp soft energy to the picnic. Discover more about this amazing Champagne house by visiting the official website:

José Amorim


Info sourced at LuxuryActivist Autumn picnic, wikipedia and Krug website. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only. 

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of and is happy to share his passion here.