Cartier Winter tale 2013, the panther is out!

Reading Time: 3 minutes

Cartier revealed the 4th chapter of its Winter Tale. This time we discover a young Panther and a team of Cartier’s Buttlers evolving in a 1920’s Paris by Christmas time. They go from house to house in order to deliver Cartier’s presents. You can see the full version of the video here:

Since L’Odyssee de Cartier, The french jewelry House has invested a lot in films to promote the brand territory. This is already the 4th chapter of “Winter Tales” in which Cartier celebrates the magic of Christmas. It is also a very interesting way to connect all Cartier’s activities, Jewelry and Timepieces, in order to be perceived as a multi-product category Brand.

The film itself was directed by Eric “Bibo” Bergeron. He is used to direct animation movies thanks to his experience with Dreamworks Studios and more recently with his own animation studio. He directly several animation movies already, the blockbuster being Shark tale.

The animation work was done by Dwarf Labs. They have a strong philosophy of technology at the service of story-telling. Every detail of the story-board is taken in consideration for the most outstanding result possible.

Cartier-winter-tale-making-of-1 Cartier-winter-tale-making-of-2 Cartier-winter-tale-making-of-3 Cartier-winter-tale-making-of-4 Cartier-winter-tale-making-of-5 Cartier-winter-tale-making-of-6 Cartier-winter-tale-making-of-7 Cartier-winter-tale-making-of

Cartier-Winter-Tales-2013-2 Cartier-Winter-Tales-2013-collection

We can say that the result is fantastic. The project is definitely less pharaonic than L’Odyssée but the animation details are amazing. The highlight of different products is interesting as we can see the positioning of Cartier, not only as a jeweler but also as a Watch-maker.

In the film, we can see the Rotonde Mystery Watch. With this timepiece, Cartier put on stage one of the most well known complications made in-house: the Mystery. This complication exists in the House since 1912 and it is part of the most outstanding complications in timepieces.

Rotonde-Mystery-watch

As you can see here above, the Mystery watch reveals has hands that appear to be floating free in an empty space.

  • Hours and minutes display complication
  • 42 mm Case is 18k white gold. Case thickness: 11.6 mm
  • Beaded crown in 18k white gold, set with a sapphire cabochon.
  • Sapphire crystal
  • White galvanized guilloché dial. Silvered openwork grid with sun ray effect and transferred black Roman numerals.
  • Sword shaped hands in rhodium-coated steel.
  • Mechanical, manual winding Caliber 9981 MC, 158 components including 27 jewels.
  • Movement diameter: 31.3 mm
  • Movement thickness: 4.61 mm
  • Balance: 21.800 vibrations/hour
  • Power reserve: 48 hours
  • Water resistance: 30m (3 bar)
  • Black Aligator-skin strap.
  • Double ajustable deployant buckle in 18k white gold.

In order to see more about the winter collection by Cartier, please check the official Brand website here:
http://www.cartier.com

Cartier-Winter-Tales-2013

 

Cartier is continuously enriching its territory by offering great story-telling. always around the Brand strong iconic symbols. It is a great pleasure to discover every new film by the french jeweler. And this Christmas, the goal is accomplished.

LA

 

Info sourced at Fubiz, LaDepeche, 3DVF, So Black Tie, Web&Luxe. All content is copyrighted with no reproduction rights available. 

LuxuryActivist is an international lifestyle webzine based in Switzerland. Get fresh news about luxury, arts, fashion, beauty, travel, high-tech and more. subscribe to our Happy friday luxury newsletter or follow us in social media.