Sisley Eau de Campagne was launched in 1976, the same year as Sisley. Its origins may be traced back to the Ornano family’s Berry estate. Hubert d’Ornano, a nature lover, was always delighted to recharge his batteries in this one-of-a-kind oasis of tranquillity.
“We can only create beauty if we are surrounded by it on a daily basis“
Hubert d’Ornano
L’Eau de Campagne is a fantasy of an exquisite and bold wake that we wear at all times, in the city and the countryside, in the summer and the winter. Whether paired with the feminine or masculine, a new aroma like a breath of fresh air, a daily part of life.
L’Eau de Campagne, the Scent
The beauty of this fragrance comes from its contemporary freshness. We are struck by a dazzling introduction filled with Basil alongside aromatic notes and lemon in the first minutes. We can quickly sense the powerful tomato leaf that spreads fully. It was one of the first fragrances utilizing this note in such a dominant way. The fragrance pursuits into a beautiful and delicate floral heart of Lilly of the Valley, Jasmine and geranium. This floral bouquet is slightly flavoured with a touch of plum. Our story is prolonged by a chypre structure where woods, mosses, and musks wrap the plot exquisite and comfortable.
Back in 1976, it was quite daring to focus on the Tomato leaf accord. This sharp green facet dynamites the entire freshness of the fragrance, being away from the perfumery standards. It is a very well balanced fragrance structure despite the powerful ingredients of the formula. It requires a truly experienced perfumer to master such olfactory titans. It was Jean-Claude Ellena who formulated the fragrance. The perfumer followed Mr Ornano to launch a fragrance that would remind the olfactory imagery of fresh-cut grass and the whole nature itself. A true burst of freshness can be used by men and truly appreciated by women.
Without overbidding marketing, Eau de Campagne became a success in France, the United States and Japan. Legend has it that model Claudia Schiffer and singer Elton John bought it “by the litre.
The Flacon: Less is More
The flacon of Eau de Campagne symbolizes a high degree of purity, letting the light green coloured fragrance being showcased perfectly. Its roundness provides a warm feeling in the hand, and it is convenient to be taken in your luggage during your holidays or business trips. The flacon is decorated with the Ornano’s blazon giving a very distinguished and elegant look.
The range of Eau de Campagne is a short yet complete perfumed range that exists almost from day one. 8 products to please the fans and to prolong the freshness effect, even beyond the fragrance.
- Eau de Campagne 100ML
- Eau de Campagne 50ML
- Eau de Campagne Bath & Shower Gel
- Eau de Campagne Bath Oil
- Eau de Campagne Body Lotion
- Eau de Campagne Deodorant
- Eau de Campagne Scented Soap
- Campagne Candle
Apart from the fragrance itself, my preferred two products in the range are the body lotion and the soap. They leave an excellent fresh trail on your skin that lasts all day. It procures a true feeling of comfort and cleanliness, which will allow you to feel relaxed and connected to your surroundings.
The Advertising: Authenticity And Convictions
The first advertising is shot in the chic La Renaudière estate, with Hubert d’Ornano, the founder of the Sisley brand, at the stables’ entrance and his wife Isabelle playing golf. “All of this happened before the 1980s’ excessive speculation”, says the latter.
“We introduced a product because we loved it, not because we had a marketing strategy in place“
Isabelle d’Ornano
Eau de Campagne lives today thanks to a group of fragrance lovers who fell in love with this unique fragrance. Decade after decade, new customers embraces the sparkling freshness of its scent and perpetuates this fantastic olfactory creation that settled the fragrance philosophy of the Ornano family at the creation of Sisley Paris in 1976. You can visit the brand website to discover more about the endless universe of Sisley and its whole variety of products inspired by nature and powered by human know-how.
José Amorim
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.
