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vuitton flagship londonBritish fashionistas, you have now a new temple :Louis Vuitton, 17-20 New Bond Street, London W1.

To celebrate this week its Jubileum, Louis Vuitton inaugurated a new flagship store in London. They called a new “Maison”.

Catherine Deneuve and Bernard Arnaud himselfMarc Jacobs with Gwyneth Paltrow and Kirsten DunstOf course, all stars available were there : Gwyneth Paltrow, Kirsten Dunst, Alexa Chung, Catherine Deneuve, Clémence Poésy, Johnny Borrell, Elle Macpherson….

It is the biggest Vuitton store in Europe with its 1,520 m2 of total commercial surface. The last floor is a VIP lounge that only happy fews with invitation can go. There is also an exhibition area revealed with work from Takashi Murakami, Richard Prince, Gilbert & George, Basquiat or Michael Landy.

The Architect is Peter Marino. He is the fashion’s favourite architect: Louis Vuitton, Fendi,Chanel, Armani, Donna Karan, Ermenegildo Zegna and Dior have all used his talents. He also created an amazing yacht for Valentino and dared to design Giorgio Armani’s apartment.

vuitton flagship
©Louis Vuitton

The store, Vuitton’s most luxurious ever, will be entered by a bridge across what he calls a ‘virtual moat’ of LED screens. A 10m-high wall of Louis Vuitton trunks rises to the ceiling like a five-star left-luggage office. The costume jewellery department has been designed around a theme of interplanetary travel: the display cabinets have been based on the rings of Saturn, and it’s adorned with a Takashi Murakami sculpture of a Martian (source:

So, if you pass by New Bond street and Cliffort street, just stop there and get a luxury experience.

Vuitton's Bag Bar
©Louis Vuitton
Vuitton's Library
©Louis Vuitton
Vuitton's VIP Lounge L'Appartement
©Louis Vuitton