Moët & Chandon has an amazing success story for the past 270 years. Always present in the great moments celebrating the very best and writing the great memories with crystal champagne bubbles. One of the great events in life is when Cinema get involved. Official partner for its 7th time, Moët & Chandon was once again the partner of the Locarno Film Festival. It was also an interesting moment in which Moët & Chandon revealed great innovative creations. The Locarno Film Festival took place during August this year.
Moët & Chandon, a story of elegance and innovation
Moët et Chandon began as Moët et Cie (Moët & Co.), established by Épernay wine trader Claude Moët in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV coincided with increased demand for sparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery’s clientele included nobles and aristocrats.
Following the introduction of the concept of a vintage champagne in 1840, Moët marketed its first vintage in 1842. Their best-selling brand, Brut Imperial was introduced in the 1860s. Their best known label, Dom Perignon, is named for the Benedictine monk remembered in legend as the “Father of Champagne”. Moët & Chandon merged with Hennessy Cognac in 1971 and with Louis Vuitton in 1987 to become LVMH (Louis-Vuitton-Moët-Hennessy), the largest luxury group in the world, netting over 16 billion euros in fiscal 2004. Moët & Chandon holds a Royal Warrant as supplier of champagne to Queen Elizabeth II.
In 2006, Moët et Chandon Brut Impérial issued an extremely limited bottling of its champagne named “Be Fabulous”, a special release of its original bottle with decorative Swarovski crystals, marking the elegance of Moët et Chandon. Today The Champagne house owns 1,150 hectares (2,800 acres) of vineyards. It is the biggest domain in the Champagne region, and annually produces approximately 28 million bottles of champagne.
Lively and generous, Brut Imperial distinguishes itself by a bright fruitiness; a seductive palate and an elegant maturity, that continually seduce and delight. Its aromas are radiant, revealing bright white-fleshed fruits, citrus fruits, floral nuances and elegant blond notes. The palate is seductive, richly flavoured and smooth combining generosity and elegance, fullness and finesse, followed by a delicately fresh crispiness, to reveal the magical balance of champagne. The flagship of Moet & Chandon since 1869, Brut Imperial is the most accomplished and universal expression of its style. Moët Impérial is the House’s iconic champagne. It embodies Moët & Chandon’s unique style, a style distinguished by its bright fruitiness, its seductive palate and its elegant maturity.
Moët & Chandon, the “Mini-Moët” 20cl
After 270 years of great history and being the biggest Champagne producers in France, Moët & Chandon keeps its innovative spirit by launching new amazing products. In order to bring a new sparkling to a celebration, the French Champagne house launches a 20cl bottle with an innovative incorporated coupe.
By launching a new 20cl bottle, Moët & Chandon brought a new young and edgy way to drink champagne. By adding the top cap-coupe adaptor, you can taste the magnificent Imperial champagne directly from the bottle, as the bottle itself became a coupe de champagne. Very clever and very modern. In a way, they did a rework of the iconic symbol as the bottle of champagne. By changing the codes, they bring Champagne to a more young and trendy clientele. Very clever and very relevant.
Moët & Chandon, the Solar Gold Bucket.
The French Champaign house presents for the summer season the Solar Gold Bucket. Water resistant this trendy cooling bucket fits perfectly several Mini Mini Moët & Chandon Brut Imperial or a 75cl bottle. This clever invention is a simple as smart. You can keep your bottle cold and still enjoy a stylish experience. In order to create an explosion of flavors, it is suggested to drink champagne in tall glasses with fruit brochettes like raspberries or peaches; the ideal drink for a sunny season.
To discover more about the amazing world of Moët & Chandon, do not hesitate to connect to the brand official website here: http://www.moet.com
Info sourced at Moët & Chandon official communication release. All content is copyrighted with no reproduction rights available. All images are for illustration purposes only.