Ruinart, more than a Champagne house, a patron in arts and culture.

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There are 284 Champagne houses that produce around 170 million bottles every year. But some of them are iconic, unique and exceptionally on top of the game. Ruinart is definitely one of them. Ruinart is the first and the oldest Champagne Houses in the world. Its story delivers an amazing legacy providing an amazing universe of know-how, creativity and luxury. Ruinart is also a strong partner in Arts and by participating in 34 different fairs around the world, it becomes a true reference of luxury and art. Luxury Activist was at Art Geneve in Switzerland where Ruinart was present. It was the moment to deep dive into the brand story and approach of art.




The approach of Ruinart of arts is an authentic approach in which the Champagne house plays the holy patron in contemporary art and design. Ruinart commitment to arts reflects its engagement within 34 international art fairs around the world as well as with several regular art collaborations. Ruinart has had a long-standing relationship with the Arts. In 1895, Andre Ruinart asked Czech artist Alphonse Mucha to illustrate a poster of Ruinart. Today the brand is still closely involved with Contemporary Art and plays a role in numerous international events such as ARCO, the Foire de Bale, the Carre Rive Gauche, London Design, and Miami Art Basel.


The house utilizes talent today: India Mahdavi, created the “Champagne Spoon” bottle stopper in 2006, Christian Biecher, created the “Flower” bottle stopper in 2007, Patricia Urqiola, designed the “Fil d’Or” bottle stopper in 2010 and Maarten Baas, named “Designer of the Year” at Art Basel Miami 2009, created the “Bouquet de Champagne” in 2008 and the “Melting” ice bucket in 2010. Founded in 1729, Ruinart has always been inspired by innovation, originality and the know-how celebration. Here is the latest collaboration with the artist Hubert le Gall. An amazing story.

Hubert Le Gall, a story of radiance and glass.


When Hubert considered glass for expressing his vision of the House of Ruinart, Murano with its master glassmakers, immediately seemed the obvious place for him to work. Their ancestral expertise is as old as that of our champagne House and like ours is recognized worldwide. The choice of master glassmaker was evidently important as well, as this artisan would have to materialize Hubert’s ideas and drawings. Eventually, the Berengo Studio was chosen as it works with leading contemporary artists. Ruinart celebrates this amazing collaboration with a new limited edition bottle and outer packaging. The new limited edition of Ruinart Blanc de Blancs contains the signature of Hubert le Gall. Golden upstrokes and wide downstrokes flow over the immaculate whiteness of the coffret. It is a tribute to the radiant brillance of the chardonnay, the symbolic grape of this cuvée.


From Art Basel, to Paris, Dubai, Hong-Kong, Geneva, Brussels or London, Ruinart is every year present among the finest art fairs around the world. For the champagne house, these art fairs represent the perfect way to reach an interesting clientele that will appreciate each drop of Ruinart champagne.


While some brands try artificially to invest the art world, others like Ruinart have written in golden letters the arts and culture into the brand DNA. By creating new collaborations with famous artists around the world, Ruinart honors different artistic know-hows, some of them are treasures of history and culture. You can read more about the great universe of Ruinart by visiting the brand official website:

Ruinart loves art and we love Ruinart.



Info sourced at ArtGeneve thanks to Pr/ticular and Lucy Tallo, Ruinart website, wikipedia, Forbes and Artinfo. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only. 

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of and is happy to share his passion here.