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Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market
If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills, courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what…
ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!
In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies…