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Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.
At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.
Friday Chronicles #3: Advertainment, Desperately seeking Susan.
The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest…
Chanel Cult Colors. A story of Nail polish.
Chanel released its campaign for a special Nail Polish collection called “Les Couleurs cultes”, which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a video that breaks into the codes of the Brand. In deed, we are much more younger, dynamic and playful…. yet with style. It is supposed to reach the tremendous online community interested in Nail polish. They are women, young and sensitive to style, trends…. and colour! Obvious. The…
Celebrity fragrances, how much?
While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment. Here some figures. The first ever celebrity fragrance to be a big hit was White Diamonds by Elisabeth Taylor with Elisabeth Arden group since 1991. Lately we got Glow by Jennifer Lopez in 2002. Only the first year it generated 60 million dollars of sales and still today…
Internet Explorer 9, new commercial.
Microsoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim a more “beautiful web”. They propose interesting features but when you see the commercial, you see that the content displayed is cooler than the Browser really. And the content, of course, is not from Microsoft (eg: Iron Man). But the commercial is well executed. LA …
Luxury for everyone ?
On Tuesday 27 March, in London, has been presented the new ad campaign from the famous tour operator lastminute.com (known most of all for its affordable online hotel, travel and leisure offers), in the luxurious and trendy hotel W Leicester Square. The event took place in Suite 717, big enough to welcome the guests and give a good idea of the services you are proposed in such a hotel category. But small enough as well, not to feel lost and…
Chanel Chance, 3 new videos
Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey… She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old,…
Chanel, Mugler… which train would you catch?
At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to…
Orlando Bloom, the new Boss Orange face
It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.
Diesel, from stupid to californian glamour…
Diesel new collection of swimsuits for this summer gets a nice advertising campaign. It is a glamourous evolution of their “Stupid” campaign. Welcome to the new Californian girls…