Tag: advertising

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists... Or not. So we...

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called "Les Couleurs cultes", which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a...

Celebrity fragrances, how much?

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment....

Internet Explorer 9, new commercial.

Microsoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim...

Luxury for everyone ?

On Tuesday 27 March, in London, has been presented the new ad campaign from the famous tour operator lastminute.com (known most of all for its affordable online hotel, travel and leisure offers),...

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She...

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in...
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