advertising

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President François Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest lobby in the press is advertising. How can you stay today free in your editorial guideline when hundreds of international brands pay millions to advertise on your newspaper, magazine and website? Complex matter. And the more things go digital the more complex things get when you need to identify what is really editorial and what is paid editorial, commonly called advertorial. The Banner days are over, native ads content became…

Chanel Cult Colors. A story of Nail polish.

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called “Les Couleurs cultes”, which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a video that breaks into the codes of the Brand. In deed, we are much more younger, dynamic and playful…. yet with style. It is supposed to reach the tremendous online community interested in Nail polish. They are women, young and sensitive to style, trends…. and colour! Obvious. The choice of the song for this video is for us more… enigmatic. It is a song called “Bizarre Love Triangle” from a UK rock band called New Order. The song was created in September 1986, so we are talking here about vintage ! It also remind me the glory decade of Apple’s iPod advertising. So the aim is definitely to reach an online audience. The video features the Nail polish…

Celebrity fragrances, how much?

Celebrity fragrances, how much?

While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment. Here some figures. The first ever celebrity fragrance to be a big hit was White Diamonds by Elisabeth Taylor with Elisabeth Arden group since 1991. Lately we got Glow by Jennifer Lopez in 2002. Only the first year it generated 60 million dollars of sales and still today it is on the top 10 most sold celebrity fragrances. And since then, many others tried some of them being a success for a long time. So here is the 2011 ranking of celebrity fragrances made by Forbes magazine: #1 White Diamonds by Elisabeth Taylor – 1991 54 million $ #2  Driven by Derek Jeter – 2010 27 million $ #3 Heat by Beyonce – 2010 21 million $ #4…

Internet Explorer 9, new commercial.

Internet Explorer 9, new commercial.

Microsoft released a new TV advertising campaign about its new Internet browser, IE9. During the London Summer Olympic games, Microsoft is buzzing on television with a new comercial for its browser. They claim a more “beautiful web”. They propose interesting features but when you see the commercial, you see that the content displayed is cooler than the Browser really. And the content, of course, is not from Microsoft (eg: Iron Man). But the commercial is well executed.   LA   Info sourced on Youtube. All images are copyrighted with no reproduction rights available.  

Luxury for everyone ?

Luxury for everyone ?

On Tuesday 27 March, in London, has been presented the new ad campaign from the famous tour operator lastminute.com (known most of all for its affordable online hotel, travel and leisure offers), in the luxurious and trendy hotel W Leicester Square. The event took place in Suite 717, big enough to welcome the guests and give a good idea of the services you are proposed in such a hotel category. But small enough as well, not to feel lost and have a chance to meet with the event organizers. Lastminute.com loves bloggers as this evening was definitely dedicated to them. The purpose of this event was to show the new ad campaign who plays on the fact that, even with a small budget, you can reach the luxury hotels category, by booking online (at the last minute!), and be proud of it! Now, following the campaign, 4 or 5* hotels are…

Chanel Chance, 3 new videos

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey…  She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old, still continuing studies and she is a perfect example of Chance. Of course we need to mention the huge work of creation of Jean-Paul Goude for translating the fragrance concept into film and pictures. His eye is always there behind the camera and he is today one of the biggest creative forces in France. The challenge is that from all Chanel fragrances, Chance is the less “Chanel-conventional”, so the Brand…

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

Orlando Bloom, the new Boss Orange face

Orlando Bloom, the new Boss Orange face

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

Diesel, from stupid to californian glamour…

Diesel, from stupid to californian glamour…

Diesel new collection of swimsuits for this summer gets a nice advertising campaign. It is a glamourous evolution of their “Stupid” campaign. Welcome to the new Californian girls…

This Video was forbidden in the USA… too sexy!!!

This Video was forbidden in the USA… too sexy!!!

This lingerie TV advertising was forbidden in the USA because it was considered too sexy. Some people say it does not “fit” ABC or FOX criteria for advertising.

Dior J’Adore new advertising, back to roots?

Dior J’Adore new advertising, back to roots?

After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Back to roots?

Fergie runs for Avon… Outspoken Eau de Parfum

Fergie runs for Avon… Outspoken Eau de Parfum

Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!